Analytics See Backlinks [2023] Comprehensive Guide


Get free, instant access to our SEO video course, 120 SEO Tips, ChatGPT SEO Course, 999+ make money online ideas and get a 30 minute SEO consultation!

Just Enter Your Email Address Below To Get FREE, Instant Access!

Are you curious to peek behind the curtain of your website’s online reputation? Look no further! Analytics See Backlinks is the magical tool that unveils the secret connections between your site and the vast realm of the internet.

Discover how this enchanting tool can boost your website’s visibility and reputation. Ready for an adventure? Let’s dive in!

What Is Google Analytics?

It’s Easy to Access and Use

Google Analytics is a free web analytics service provided by Google that helps you analyze your website’s traffic and performance. 

Setting up an account is a breeze, requiring a simple integration of a tracking code into your website’s HTML. 

Once set up, you gain access to a wealth of information about your website visitors, their behavior, and the sources that drive them to your site.

It’s Comprehensive and Extensive

Google Analytics offers a vast array of features and reports, providing a comprehensive view of your website’s performance. 

From audience demographics and behavior to conversion tracking and e-commerce analytics, Google Analytics covers it all. 

The platform enables you to monitor the effectiveness of your marketing campaigns, identify areas for improvement, and make data-driven decisions to optimize your online presence.

It Makes Tracking Backlinks a Breeze

Backlinks play a crucial role in the success of a website. They are incoming links from other websites that direct users to your site. 

Backlinks not only drive traffic but also serve as a vote of confidence from other websites, signaling to search engines that your content is valuable and authoritative

With Google Analytics, monitoring and analyzing backlinks becomes a seamless process.

What are Backlinks and Why are They Important?

Backlinks are the backbone of search engine optimization (SEO). 

They are external links that point to your website from other websites. 

Search engines like Google consider backlinks as a signal of trust and authority. 

When reputable websites link to your content, it enhances your website’s credibility, leading to improved search engine rankings.

Backlinks are important for several reasons. First and foremost, they drive referral traffic to your website.

When users click on a backlink and land on your site, they are potentially interested in your content, products, or services. 

Moreover, backlinks contribute to your website’s organic search visibility. 

Search engines use backlinks as a ranking factor, considering the quality and relevance of the linking sites. 

The more high-quality backlinks you have, the higher your website is likely to rank in search engine results pages (SERPs).

Why Should I Check Backlinks in Google Analytics?

Google Analytics provides a powerful platform to track and analyze backlinks effectively. 

By monitoring your backlinks, you gain valuable insights into your website’s off-page performance. 

Here’s why you should make use of this feature:

  1. Identifying Referral Traffic: By examining the referral traffic section in Google Analytics, you can discover which websites are driving visitors to your site through backlinks. This information allows you to evaluate the effectiveness of your link-building efforts and identify potential partnerships for future collaborations.
  2. Assessing Link Quality: Google Analytics helps you determine the quality of your backlinks by examining the metrics associated with each referring domain. You can analyze metrics such as domain authority, page authority, and the number of backlinks from a particular domain. This analysis enables you to focus on building relationships with high-quality websites and prioritize link-building strategies that yield the best results.
  3. Tracking Conversion Attribution: With goal tracking and conversion tracking features in Google Analytics, you can trace the impact of specific backlinks on your website’s conversions. By assigning goals and values to different actions on your site, you can determine which backlinks are generating the most valuable traffic and contributing to your business objectives.
  4. Monitoring Backlink Growth: Google Analytics allows you to track the growth of your backlink profile over time. By examining the acquisition date of each backlink, you can identify trends and patterns in your link-building efforts. This information helps you refine your strategies, focus on successful tactics, and adjust your approach to improve your website’s visibility.

How To See Backlinks in Google Analytics [Step-By-Step Guide]

If you’re eager to explore the backlinks pointing to your website and gain valuable insights into your off-page performance, Google Analytics provides a straightforward process to achieve just that. 

Follow this step-by-step guide to learn how to see backlinks in Google Analytics:

Step One – Select the Correct Google Profile

  1. Open your web browser and navigate to the Google Analytics website.
  2. Sign in to your Google Analytics account using your credentials.
  3. Once logged in, you will be presented with a list of websites associated with your account. Select the website for which you want to check the backlinks.

Step Two – Navigate to Acquisition Reports > All Traffic > Referrals

  1. In the left-hand navigation menu, find and click on “Acquisition” to expand the menu options.
  2. Under the “Acquisition” menu, locate and click on “All Traffic.”
  3. From the dropdown menu that appears, select “Referrals.”

Step Three – Check Your Backlinks Using the Referral Report

  1. After selecting “Referrals,” Google Analytics will display a report showing the websites that have referred traffic to your site through backlinks.
  2. The report will provide a list of referral sources, indicating the domains or specific pages that have linked to your website.
  3. You can analyze this report to gain insights into the effectiveness of your backlinking efforts, evaluate the quality of referring domains, and identify potential opportunities for collaboration.
  4. Additionally, you can use the search bar within the report to filter the results and find specific referring domains or URLs.
  5. Explore the various metrics available in the report, such as sessions, bounce rate, average session duration, and goal conversions, to understand the impact of each referral source on your website’s performance.

By following these steps, you can easily access and utilize the Referral Report in Google Analytics to see the backlinks pointing to your website. 

This valuable information allows you to evaluate the effectiveness of your link-building strategies, identify high-quality referral sources, and make data-driven decisions to enhance your website’s visibility and performance.

Advanced Techniques for Checking Backlinks in Google Analytics

While the basic steps provided in the previous guide are sufficient for checking backlinks in Google Analytics, there are advanced techniques that can further enhance your analysis and provide deeper insights. 

Let’s explore some of these techniques:

Adding New Audience Segments

  1. After accessing the Referral Report, click on the “Add Segment” button above the data table.
  2. In the “Audience” tab, you can select predefined segments or create custom segments based on various criteria.
  3. To focus specifically on the behavior of users coming from backlinks, you can create a custom segment that includes only sessions with a referral source.
  4. Click on “New Segment” and define the conditions for your segment. For example, you can set the condition “Source/Medium contains referral” to filter sessions that originated from backlinks.
  5. Save the segment and apply it to the Referral Report to view backlink-related data specifically for that segment.

By adding new audience segments, you can isolate and analyze the behavior of users coming from backlinks, gaining insights into their engagement, conversion rates, and other valuable metrics.

Primary Dimensions

  1. Within the Referral Report, you can customize the primary dimension to further dissect the data.
  2. Click on the “Primary Dimension” dropdown above the data table.
  3. Select different dimensions to view additional information about the referral sources.
  4. For example, you can choose “Landing Page” as the primary dimension to understand which specific pages on your website are attracting backlinks.
  5. Alternatively, you can select “Source” to analyze the different domains that are linking to your site.

Utilizing different primary dimensions allows you to explore the backlink data from various perspectives, uncovering valuable insights about the specific pages or domains driving referral traffic.

Advanced Filter Options

  1. To apply advanced filters, click on the “Advanced” link located above the data table within the Referral Report.
  2. This opens up a new menu where you can create complex filter combinations based on different criteria.
  3. For example, you can create a filter that includes only backlinks from a specific domain or exclude certain referral sources from the report.
  4. By applying advanced filters, you can refine your analysis and focus on the backlinks that are most relevant to your objectives.

Using advanced filter options allows you to fine-tune your backlink analysis, enabling you to focus on specific domains, exclude irrelevant sources, or create custom filter combinations tailored to your needs.

By leveraging these advanced techniques within Google Analytics, you can elevate your backlink analysis to a more granular level, uncovering deeper insights and gaining a comprehensive understanding of the impact of backlinks on your website’s performance.

How Do I Know If My Site Has Bad Backlinks?

Determining if your website has bad backlinks is essential for maintaining a healthy and reputable online presence. 

Here are some indicators that can help you identify potential bad backlinks:

  1. Unrelated or Irrelevant Websites: If you notice backlinks coming from websites that have no relevance to your industry, content, or target audience, they may be considered bad backlinks. For example, if your website focuses on technology, but you have backlinks from unrelated niches like gambling or adult content, it’s a red flag.
  2. Low-Quality or Spammy Websites: Backlinks from low-quality or spammy websites can harm your site’s credibility and SEO. Look out for websites with thin content, excessive advertising, or a poor user experience. These websites might have been created solely for the purpose of manipulating search engine rankings.
  3. Unnatural Linking Patterns: If you observe a sudden surge in the number of backlinks or notice an unusual pattern of linking from multiple websites at once, it could indicate an attempt to manipulate search engine rankings. Such unnatural linking patterns may signal bad backlinks.
  4. Links from Link Farms or Private Blog Networks: Link farms and private blog networks are networks of websites created solely for the purpose of generating backlinks. If you find backlinks originating from such networks, they are typically considered bad backlinks.
  5. Google Search Console Warnings: Google Search Console provides valuable insights into your website’s performance, including alerts and notifications regarding potential issues, including bad backlinks. Keep an eye on any warnings or manual actions related to your backlink profile.
  6. Sudden Drop in Search Rankings: If you experience a sudden and significant drop in search rankings, it could be a result of search engines penalizing your site due to the presence of bad backlinks. Monitoring your rankings and identifying any sudden declines can help you detect potential issues.

How Do I Check and Remove Bad Backlinks?

Once you’ve identified potentially harmful backlinks, it’s crucial to take action to remove or disavow them. 

Follow these steps to check and remove bad backlinks:

  1. Backlink Audit: Conduct a thorough backlink audit using tools like Google Search Console, Moz Link Explorer, or Ahrefs. These tools provide insights into your backlink profile, including the domains linking to your site.
  2. Analyze Backlink Metrics: Evaluate the quality of the linking domains by considering metrics such as domain authority, page authority, and spam score. Focus on backlinks from authoritative and reputable websites.
  3. Review Backlink Relevance: Examine the relevance of the linking websites to your own site. Ensure that the backlinks come from sources related to your industry, content, or target audience.
  4. Manually Visit Linking Websites: Visit the websites that are linking to your site. Assess their quality, content, and legitimacy. Determine if they genuinely provide value to users or if they are low-quality or spammy.
  5. Contact Webmasters: If you identify bad backlinks, reach out to the webmasters of the linking websites and request the removal of the backlinks. Be polite, clearly explain the issue, and provide the URLs of the specific backlinks you want them to remove.
  6. Disavow Tool: If your attempts to remove bad backlinks are unsuccessful or if you are unable to contact webmasters, you can use Google’s Disavow Tool. This tool allows you to indicate to Google that you want certain backlinks to be ignored when assessing your site’s ranking.
  7. Monitor Progress: Keep track of your backlink profile and regularly monitor changes. Ensure that the bad backlinks have been removed or disavowed effectively.

By actively checking and removing bad backlinks, you protect your website from potential penalties, maintain a strong online reputation, and improve your site’s overall SEO performance.

FAQs About Analytics See Backlinks

Can I see backlinks in Google Analytics?

Yes, you can see backlinks in Google Analytics by accessing the “Referral” report under the “Acquisition” section. 

This report shows the websites that have referred traffic to your site through backlinks.

How do I track backlinks?

To track backlinks, you can use tools like Google Analytics, Moz Link Explorer, or Ahrefs. These tools provide insights into your backlink profile, including the domains linking to your site.

Which is the best tool to check backlinks?

There are several reputable tools available to check backlinks, including Moz Link Explorer, Ahrefs, SEMrush, and Majestic. 

Each tool offers unique features and metrics, so it’s best to explore them and choose the one that suits your needs.

How do I manually check backlinks?

Manually checking backlinks involves visiting the websites that potentially link to your site and examining their content and linking structure. 

You can also use search engines to search for your website’s URL or specific keywords along with the term “link:” to find indexed pages linking to your site.

How do I check my website SEO in Google Analytics?

While Google Analytics provides valuable data on website performance, it doesn’t offer comprehensive SEO analysis. 

To check your website’s SEO, you can use dedicated SEO tools like Google Search Console, SEMrush, or Moz, which provide insights into keyword rankings, organic traffic, site errors, and other SEO-related metrics.

How do I see traffic links in Google Analytics?

To see traffic links in Google Analytics, you can navigate to the “Acquisition” section and select “All Traffic” > “Referrals.” This report displays the websites that have referred traffic to your site, including those from backlinks.

How do I check my backlinks on Google?

Unfortunately, Google doesn’t provide a direct way to check your backlinks. 

However, you can use tools like Google Search Console, third-party backlink checkers, or SEO tools to gather information about the backlinks pointing to your website.

Can you see backlinks in Search Console?

Yes, Google Search Console provides information about the backlinks to your website.

By accessing the “Links” or “External Links” report in Search Console, you can view the domains and pages that are linking to your site.

How does Google view backlinks?

Google views backlinks as a crucial factor in determining the authority and relevance of a website. 

Quality backlinks from reputable and relevant sources are seen as a positive signal, indicating that the linked site offers valuable content.

However, spammy or low-quality backlinks can negatively impact a site’s rankings.

What is a backlink analysis tool?

A backlink analysis tool is a software or online service that helps analyze the backlink profile of a website.

These tools provide insights into the domains, pages, anchor text, and other metrics related to the backlinks pointing to a site. 

Examples include Moz Link Explorer, Ahrefs, SEMrush, and Majestic.

What SEO tools do you use to find and monitor backlinks?

To find and monitor backlinks, popular SEO tools include Moz Link Explorer, Ahrefs, SEMrush, Majestic, and Google Search Console. 

These tools provide comprehensive backlink analysis, including data on linking domains, anchor text, referring pages, and more.

How do I know if my backlinks are bad?

To determine if your backlinks are bad, look for indicators such as links from unrelated or low-quality websites, unnatural linking patterns, links from link farms or private blog networks, or Google Search Console warnings. 

Analyzing backlink metrics and assessing relevance to your site’s niche can also help identify potentially harmful backlinks.

How do I search for SEO keywords in Google Analytics?

Google Analytics primarily focuses on website performance metrics, but it doesn’t provide direct keyword research capabilities. 

To search for SEO keywords, you can use dedicated keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz Keyword Explorer.

Does Google have an SEO checker?

While Google doesn’t have a specific SEO checker tool, it provides various free resources to help optimize your website for search engines. 

These include Google Search Console, PageSpeed Insights, Mobile-Friendly Test, and structured data testing tools. 

Additionally, following Google’s official guidelines and best practices can greatly improve your site’s SEO.

Final Thoughts About Analytics See Backlinks

In conclusion, the ability to analyze and see backlinks through tools like Google Analytics provides valuable insights into your website’s online presence. 

Understanding the sources of referral traffic and the quality of backlinks is crucial for assessing your site’s authority, relevance, and SEO performance. 

By regularly monitoring and analyzing backlinks, you can identify opportunities for improvement, track the effectiveness of your link-building efforts, and uncover potential issues such as bad backlinks. 

Leveraging the power of analytics to see backlinks allows you to make informed decisions, optimize your website’s backlink profile, and ultimately enhance your online visibility and search engine rankings.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

Leave a Comment


Get free, instant access to our SEO video course, 120 SEO Tips, ChatGPT SEO Course, 999+ make money online ideas and get a 30 minute SEO consultation!

Just Enter Your Email Address Below To Get FREE, Instant Access!