How to find Backlinks Competitor in 5 simple steps


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Backlinks are Google’s prize possession when it comes to determining who ranks on top of search results. Therefore, a high focus should be put on link building by acquiring high-quality backlinks.

Though this might sound simple enough, in practice it is far from the truth. Many online businesses fail to do this and get lost in the sea of endless search pages, while their competition basks in the glory of the coveted first spot. But what if I told you that you too can replicate the success of your competition and rank higher on SERPs? The answer lies with backlinks competitors.

By analyzing backlinks competitors, you can easily identify what backlinks they are implementing to boost their online visibility. Once you have the data of your backlinks competitor, you can also replicate a similar online fame for your business.

This post will focus on providing a quick and simple guide to finding your backlinks competitors.

What are competitor backlinks?

In simple words, backlinks competitors are the backlinks your competition is targeting. If you are looking to recreate the same impact as some of the bigger names in your industry, analyzing their backlinks can provide invaluable insights. There are plenty of online tools available that can help you to find competition backlinks.

Understanding domain-level and page-level competitors

There are two main types of competitors that you need to know about when dealing with backlinks competitors. These include

  • Domain-level competitors: These are the direct competitors in your industry who will be competing for the same targeted users, offering similar services or products.
  • Page-level competitors: These are generally other web pages that are targeting the same keyword as your website but do not necessarily offer the same services or products or might not be from the same industry.

Now that you have a brief idea about the types of competition to watch out for, let’s jump right into the specifics.

How to find competitor backlinks in five easy steps!

– Finding competitor backlinks

This five-step guide will walk you through the complete basics so that you can also be the analysis guru you always wanted to be.

– Understand keywords

If you want to find backlinks competitors, you need to know how they are competing. You can do this very easily using any online keyword analysis tool.

  • List out some of the biggest names in the industry.
  • Enter the URL of the shortlisted brands in the keyword analysis tool.
  • You should now see a complete list of relevant keywords that the business is targeting.

This data will give you complete insights into the top keywords used, keyword density, search volume, and much more. You can now use the most relevant keywords and use them as a starting point for your SEO focus.

Wondering how to steal your competition’s keywords? Here’s how to do it:

– Understand competitors

Now that you have a complete list of relevant keywords, use them to find a list of businesses that are ranking at the top for the keywords. These will be the businesses and webpages that you need to analyze for backlinks competitors. Determine if they are page-level or domain-level competitors to your business. Once you have done that, you are ready to move on to the next stage.

– Analyze domain-level competitor

Since these are going to be the main direct competition to your online visibility, it is very important to understand what backlinks they are targeting. Using similar backlinks will give you the maximum leverage for your online boost. You can find plenty of online backlink monitoring tools like Moz or Ahrefs to help you do the backlinks competitor analysis for domain-level competitors.

Simply choose the backlinks from high authority domains with a low spam score and compile a spreadsheet of the data. Online backlink tracking tools have robust filtering and exporting features that can help you to do this.

– Analyze page-level competitor

While they are not the direct competition you want to meddle with. These competitions have the power to knock off your content from the top spot. Use your keywords to find such web pages that don’t directly compete with you but have similar information on them.

Then, simply use a backlink tracking tool to find the backlinks competitor and list the backlinks from high authority domains on a spreadsheet.

Compile results

Repeat the above two steps for each competitor you want to analyze. Once you have a list of high authority domains, there are several ways to earn valuable backlinks from them and replicate the success of your competition.

There you go, these are the five simple steps to finding competition backlinks.

Analyzing backlinks competitors is a great way to supplement your link-building efforts and rank higher on search results. Carefully analyze the competition backlinks and figure out ways to earn similar backlinks for your online business. If you are looking for ways to earn backlinks, you can read more here.

Worried you are in a niche that is too competitive? Here’s how you can get backlinks for any business niche:

Now that you have become the pro you set out to be, go out and bolster your SEO efforts and rank higher than the sky on search engine result pages.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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