Backlinks Don’t Matter: A Comprehensive Guide


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Backlinks don’t matter. Shocking, right? But before you close this tab in disbelief, hear me out. 

In this article, we’ll explore the controversial notion that challenges the conventional wisdom of SEO. 

Is it possible that the mighty backlink has been overhyped? Let’s dive in and uncover the surprising truth together. 

Get ready to question everything you thought you knew about backlinks!

What are Backlinks?

Backlinks are incoming links to a website or webpage from external sources. 

They play a significant role in search engine optimization (SEO) as search engines consider them as votes of confidence or trust. 

In simple terms, backlinks are like references or recommendations from other websites.

Why Backlinks Don’t Matter?

The Changing Landscape of SEO

In the ever-evolving world of SEO, it is essential to reevaluate the significance of certain factors. 

Backlinks have traditionally been considered a crucial element in determining a website’s authority and ranking. 

However, with the advancement of search engine algorithms and the evolution of SEO practices, the importance of backlinks has diminished.

Content Quality and Relevance

The primary reason why backlinks don’t matter as much as they used to is the shift in focus towards content quality and relevance. 

Search engines are becoming increasingly adept at understanding the context and meaning of content. 

They prioritize delivering the most relevant and valuable results to users. 

Therefore, creating high-quality content that meets the needs of the target audience is more crucial than accumulating a large number of backlinks.

User Experience and Engagement

Search engines now place a strong emphasis on user experience and engagement metrics to determine the value of a website. 

Factors such as bounce rate, time on site, and click-through rates are considered indicators of user satisfaction. 

Backlinks alone do not guarantee a positive user experience. 

If a website fails to engage and satisfy its visitors, even an extensive network of backlinks won’t be enough to boost its ranking.

Artificial Manipulation and Black Hat Practices

Backlinks were once heavily manipulated by unethical practices, such as buying links or participating in link schemes. 

However, search engines have become more sophisticated in detecting such manipulative tactics. 

They have implemented strict penalties for websites engaging in black hat practices. 

Consequently, the focus has shifted towards organic, natural, and earned backlinks, rather than quantity alone.

Backlinks Don’t Matter for SEO?

The Role of Backlinks in SEO

While the importance of backlinks has diminished, it would be inaccurate to claim that they don’t matter at all for SEO. 

Backlinks can still provide value when they are earned naturally from reputable sources. 

They can act as signals of credibility and relevance, especially when they come from authoritative websites within the same niche or industry.

The Wider Context of SEO Factors

It’s important to view backlinks in the wider context of other SEO factors. 

Search engines consider hundreds of ranking signals, including on-page optimization, website structure, mobile-friendliness, page load speed, and social signals. 

Backlinks are just one piece of the puzzle, and their influence on rankings has decreased relative to other factors.

Quality over Quantity

In today’s SEO landscape, quality prevails over quantity. 

A few high-quality backlinks from authoritative sources can carry more weight than numerous low-quality backlinks. 

It’s better to focus on building relationships with industry influencers and creating compelling content that naturally attracts backlinks.

The <3 of EU Tech

In the heart of the European Union’s thriving tech scene, numerous startups have achieved remarkable success without relying heavily on backlinks. 

These companies have prioritized innovation, user experience, and content quality, thereby attracting organic traffic and establishing themselves as industry leaders.

Other Important Ranking Correlations

Content Relevance and Optimization

Creating highly relevant and optimized content tailored to user intent is paramount for SEO success. 

By understanding the target audience’s needs and providing comprehensive and valuable information, websites can increase their chances of ranking higher in search results.

User Signals and Engagement Metrics

User signals and engagement metrics, such as click-through rates, time on site, and social shares, provide valuable insights into the quality and relevance of a website. 

Websites that prioritize user experience and engage their visitors tend to perform better in search rankings.

On-Page Optimization

On-page optimization plays a significant role in SEO. 

Properly structuring content, optimizing meta tags, using descriptive headings, and incorporating relevant keywords can enhance a webpage’s visibility in search results.


With the rise in mobile usage, search engines have placed a strong emphasis on mobile-friendliness. 

Websites that offer a seamless experience across different devices tend to rank higher in mobile search results.

Popular Related Articles

Here are some popular articles that delve deeper into the topic of backlinks and their importance in SEO:

  1. The Evolution of Backlinks: How SEO Practices Have Changed” by [Author Name]
  2. Content is King: Why Quality Content Trumps Backlinks” by [Author Name]
  3. Understanding the New Era of SEO: Beyond Backlinks” by [Author Name]
  4. User Experience and SEO: The Dynamic Duo for Website Success” by [Author Name]

Here’s Why Backlinks Still Matter in 2023

Backlinks, often regarded as the backbone of search engine optimization (SEO), have long been a crucial factor in determining a website’s ranking on search engine result pages (SERPs). 

While there has been some debate about the significance of backlinks in recent times, it is important to understand that backlinks still hold considerable value in 2023. 

In this article, we will explore various aspects that highlight the continued relevance and importance of backlinks for effective SEO.

Average Time on Page

One of the metrics that search engines consider when evaluating the quality of a website is the average time users spend on a page. 

Backlinks can play a significant role in improving this metric. 

When a website has high-quality backlinks from authoritative sources, it tends to attract more visitors. 

These visitors are more likely to engage with the content, spend additional time on the page, and explore other sections of the website. 

This increased engagement can positively impact the average time on page, indicating to search engines that the website provides valuable content.

Site Speed

In today’s fast-paced digital landscape, website speed has become a critical factor in user experience and SEO. 

Backlinks can indirectly influence site speed by directing traffic to well-optimized websites. 

When users access a website through a backlink, they expect a seamless and swift browsing experience. 

Websites that prioritize site speed and provide a smooth user experience tend to attract more organic traffic, resulting in higher search engine rankings. 

Therefore, backlink indirectly contribute to improving site speed, enhancing user satisfaction, and positively impacting SEO.

Click Through Rate

The click-through rate (CTR) is an important metric that measures the number of users who click on a website’s link in the search results. 

Backlinks can significantly influence the CTR of a website. 

When a website has backlink from reputable sources, it gains credibility and authority in the eyes of both search engines and users. 

As a result, users are more likely to click on a link that appears in the search results if it is accompanied by relevant and trustworthy backlinks. 

A higher CTR indicates to search engines that the website is relevant and valuable, leading to improved rankings.

Technical SEO

While on-page optimization is crucial, technical SEO also plays a vital role in improving a website’s visibility. 

Backlinks can indirectly contribute to technical SEO efforts. 

When a website attracts backlink, search engine crawlers are more likely to discover and index its pages efficiently. 

Additionally, backlink from authoritative websites act as a vote of confidence, indicating to search engines that the website is reliable and trustworthy. 

This can lead to improved crawling and indexing, ultimately enhancing the website’s visibility in search results.

Domain Registration Length

The duration for which a domain is registered can also influence search engine rankings. 

Backlink can indirectly impact this factor as well. Websites that attract backlink from reputable sources often have a longer domain registration length. 

Search engines consider this as a trust signal, as it indicates the website’s commitment and long-term presence on the internet. 

A longer domain registration length, coupled with high-quality backlink, can help establish a website’s credibility, leading to improved rankings.


While the quality of content itself is crucial, backlink can amplify its impact. 

When a website generates valuable and informative content, it becomes more link-worthy. 

High-quality backlink from authoritative sources serve as endorsements for the content’s relevance and value. 

They indicate to search engines that the content is trustworthy and worth promoting. 

Therefore, by attracting backlink, websites can increase their visibility, reach a wider audience, and strengthen their overall SEO efforts.

FAQs About backlinks don’t matter

Do backlinks still matter for SEO?

Yes, backlink still play a crucial role in SEO. 

They are considered one of the key factors that search engines use to determine the credibility, authority, and relevance of a website. 

High-quality backlink from reputable sources can significantly impact a website’s search rankings and visibility.

Do backlinks matter in 2023?

Absolutely. Backlinks continue to hold significance in 2023. 

While search engines may consider various factors in their algorithms, backlink remain an important signal of a website’s quality and value. 

Websites that actively acquire high-quality backlink can improve their SEO efforts and increase their chances of ranking higher in search results.

Can I rank without backlinks?

Ranking without backlink is possible, but it can be challenging. 

Backlink serve as endorsements from other websites, indicating to search engines that your content is trustworthy and relevant. 

While there are other factors that contribute to ranking, building a strong backlink profile can greatly enhance your website’s visibility and improve its chances of ranking well in search results.

Can backlinks hurt SEO?

Yes, backlinks can potentially hurt SEO if they are low-quality or come from spammy and irrelevant sources. 

Search engines consider the quality and relevance of backlink when evaluating a website’s authority and trustworthiness. 

If a website has an excessive number of low-quality or spammy backlinks, it may face penalties and a negative impact on its search rankings. 

It is crucial to focus on acquiring high-quality backlink from reputable sources to avoid any detrimental effects on SEO.

Final Thoughts About backlinks don’t matter

In conclusion, while there may be debates about the significance of backlink, it is evident that they still play a crucial role in SEO. 

Backlink contribute to improving average time on page, site speed, click-through rate, technical SEO, domain registration length, and content visibility. 

They provide signals of credibility, authority, and relevance to search engines, ultimately impacting search rankings. 

While other factors also influence SEO, dismissing the importance of backlink entirely would be a mistake. 

Websites should focus on acquiring high-quality backlinks from reputable sources to strengthen their overall SEO strategy and improve their chances of ranking higher in search results.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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