What is a Backlink Monitor? [2023]

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A backlink monitor is a tool that tracks and monitors the links that point to your website. 

It helps you keep an eye on your website’s backlink profile, enabling you to identify any changes, additions, or removals of backlinks. 

Essentially, a backlink monitor is a way to measure the effectiveness of your link-building efforts.

Backlinks are essential to any website’s success because they are a major ranking factor used by search engines. 

The more high-quality backlinks you have pointing to your website, the more authority and trust search engines will assign to your site. 

Therefore, it’s important to monitor your backlinks to ensure that you maintain a healthy backlink profile.

How Does Backlink Monitoring Work?

Backlink monitoring involves tracking and analyzing the links that point to your website. 

The process usually involves the following steps:

1. Collecting Backlink Data

The first step in backlink monitoring is to collect data on the backlinks pointing to your website. 

There are various tools available that can crawl the web and collect this data for you. 

Some of the most popular tools include Ahrefs, Majestic, and SEMrush.

2. Analyzing Backlink Data

Once you have collected your backlink data, the next step is to analyze it. 

You need to examine each backlink to determine its quality, relevance, and trustworthiness. 

Some of the factors to consider when analyzing backlinks include the authority of the linking domain, the anchor text used, and the context in which the link appears.

3. Identifying Changes

After analyzing your backlink data, you need to keep an eye on any changes that occur. 

This includes identifying new backlinks, monitoring changes to existing backlinks, and identifying any removed backlinks.

4. Taking Action

The final step in backlink monitoring is to take action based on your analysis. 

If you identify low-quality or spammy backlinks, you need to disavow them to prevent them from harming your website’s search engine rankings. 

On the other hand, if you identify high-quality backlinks, you can use this information to build more links from similar sources.

Why Backlink Monitoring is Important

Backlink monitoring is important for several reasons:

1. Maintaining a Healthy Backlink Profile

As mentioned earlier, backlinks are a crucial ranking factor used by search engines. 

Therefore, it’s important to maintain a healthy backlink profile to ensure that your website ranks well in search engine results pages (SERPs).

2. Identifying Negative SEO Attacks

Negative SEO attacks involve intentionally building low-quality or spammy backlinks to a competitor’s website to harm their search engine rankings. 

Backlink monitoring can help you identify such attacks and take appropriate action to prevent them from affecting your website’s rankings.

3. Improving Your Link Building Strategy

Backlink monitoring can help you identify high-quality backlinks that are driving traffic to your website. 

This information can be used to improve your link-building strategy by building more links from similar sources.

4. Staying Ahead of Your Competitors

By monitoring your competitors’ backlinks, you can identify new link-building opportunities that you may have missed. 

This can give you a competitive advantage by helping you build more high-quality backlinks than your competitors.

Monitor Backlinks Will Help You

As a website owner or digital marketer, monitoring your backlinks is crucial to your online success. One tool that can help you achieve this is Monitor Backlinks. 

In this article, we’ll explore the various ways in which Monitor Backlinks can help you build great links, monitor your brand, recover lost links, track keyword rankings, reverse engineer competitors’ strategies, fight negative SEO, and simplify your backlink management.

Build Great Links

Monitor Backlinks provides you with the tools to build great links. 

You can use the tool to identify high-quality backlinks that are driving traffic to your competitors’ websites. 

You can then use this information to build similar links to your website, boosting your authority and trust with search engines.

Monitor Your Brand and Create Relationships with Influencers

Monitor Backlinks also enables you to monitor your brand mentions across the web. 

You can use this information to build relationships with influencers who are talking about your brand. 

This can help you increase your reach and brand awareness, while also building valuable backlinks.

Recover Valuable Lost Links

Lost links can harm your website’s search engine rankings. 

Monitor Backlinks can help you recover lost links by identifying when a backlink to your website is removed or broken. 

You can then take appropriate action to fix the link or reach out to the website owner to request that they restore the link.

Track Keyword Rankings Over Time (Local Pack Included)

Monitor Backlinks enables you to track your keyword rankings over time. 

This includes tracking your rankings in the local pack, which is the section of Google’s search results that displays local businesses for relevant search queries. 

By tracking your keyword rankings, you can identify areas where you need to improve your SEO efforts.

Reverse Engineer Competitors’ Keyword and Backlink Strategies

By using Monitor Backlinks, you can reverse engineer your competitors’ keyword and backlink strategies. 

You can use this information to identify new link-building opportunities, improve your content strategy, and stay ahead of your competitors in the search engine rankings.

Fight Negative SEO By Efficiently Disavowing Bad Links

Negative SEO attacks can harm your website’s search engine rankings. 

Monitor Backlinks can help you fight these attacks by efficiently disavowing bad links. 

You can use the tool to identify spammy or low-quality backlinks and disavow them to prevent them from harming your website’s search engine rankings.

Simplify – Manage All Your Backlink Data In One Place

Finally, Monitor Backlinks enables you to simplify your backlink management. 

You can manage all your backlink data in one place, making it easier to track changes, analyze your data, and take appropriate action. 

This can save you time and effort, while also improving the effectiveness of your link-building strategy.

Automatic Monitoring of You and Your Competitors’ Backlinks

One of the key benefits of using backlink monitoring tools is that they allow you to automatically monitor your backlinks and your competitors’ backlinks. 

This means that you don’t have to spend hours manually checking each backlink to ensure that it’s still relevant and driving traffic to your website. 

Instead, the tool will do this for you, freeing up your time to focus on other aspects of your SEO strategy.

The 9 Best Backlink Monitoring Tools

Here are the top nine backlink monitoring tools that you can use to monitor your backlinks and your competitors’ backlinks automatically:

1. Linkody

Linkody is a backlink monitoring tool that allows you to track your backlinks and your competitors’ backlinks automatically. 

The tool provides you with detailed information about each backlink, including its source, anchor text, and domain authority. 

You can also use Linkody to monitor your keyword rankings, as well as your competitors’ keyword rankings.

2. Monitor Backlinks

Monitor Backlinks is a powerful tool that enables you to monitor your backlinks, your competitors’ backlinks, and your brand mentions across the web. 

The tool provides you with real-time notifications when a backlink is added or removed, enabling you to take immediate action to improve your SEO efforts.

3. Majestic

Majestic is a backlink monitoring tool that provides you with detailed information about your backlinks and your competitors’ backlinks. 

The tool uses its own metrics, such as Trust Flow and Citation Flow, to measure the quality of each backlink.

You can also use Majestic to analyze your competitors’ backlink profiles and identify new link-building opportunities.

4. Linkio

Linkio is a backlink monitoring tool that enables you to manage your link-building campaigns, monitor your backlinks, and analyze your competitors’ backlinks. 

The tool provides you with insights into the quality of each backlink, as well as recommendations for new link-building opportunities.

5. Link Research Tools

Link Research Tools is a comprehensive backlink monitoring tool that provides you with detailed information about your backlinks and your competitors’ backlinks. 

The tool uses its own metrics, such as LRT PowerTrust and LRT PowerTrust Domains, to measure the quality of each backlink. 

You can also use Link Research Tools to identify toxic links and disavow them to improve your SEO efforts.

6. Ahrefs

Ahrefs is a popular backlink monitoring tool that provides you with detailed information about your backlinks and your competitors’ backlinks. 

The tool uses its own metrics, such as Domain Rating and URL Rating, to measure the quality of each backlink. 

You can also use Ahrefs to analyze your competitors’ backlink profiles and identify new link-building opportunities.

7. Moz

Moz is a backlink monitoring tool that provides you with insights into your backlinks and your competitors’ backlinks. 

The tool uses its own metrics, such as Domain Authority and Page Authority, to measure the quality of each backlink. 

You can also use Moz to track your keyword rankings and analyze your competitors’ keyword rankings.

8. SE Ranking

SE Ranking is an all-in-one SEO platform that provides several tools to help businesses improve their online visibility, including a backlink monitoring tool. 

It offers real-time updates on new and lost backlinks, as well as the ability to track competitors’ backlinks. 

Additionally, users can analyze the quality of their backlinks and receive notifications about any toxic links that could harm their website’s ranking.

9. Mention

Mention is a comprehensive social media monitoring tool that can also be used for backlink monitoring. 

It tracks brand mentions across the web, including on social media, blogs, and news sites. By setting up alerts for your brand name or specific keywords, you can monitor any new backlinks that are created. 

Additionally, Mention provides insights into your brand’s online reputation and helps you identify opportunities to build relationships with influencers.

Features and Benefits of Backlink Monitoring Tools

When it comes to backlink monitoring tools, there are several features and benefits that can make the process of monitoring your backlinks much easier and more efficient. 

Here are some of the key features and benefits to look for:

Easy to Use

The best backlink monitoring tools are user-friendly and easy to navigate. 

You don’t want to spend hours trying to figure out how to use the tool or how to access the information you need.

Look for tools that have intuitive interfaces and clear instructions.

Multi-Tier Backlink Checking

Some backlink monitoring tools only check the first tier of backlinks, which are the links pointing directly to your website. 

However, it’s important to also monitor second and third tier backlinks, which are the links pointing to the pages that link to your website. 

This can give you a more complete picture of your backlink profile and help you identify any issues.

Check PageRank

PageRank is a metric developed by Google that measures the importance of a webpage based on the quantity and quality of the backlinks pointing to it. 

Checking PageRank can give you a sense of how valuable a particular backlink is and how it could be impacting your website’s ranking.

Check Indexed Status

Backlinks from pages that aren’t indexed by search engines won’t provide any SEO value. 

Therefore, it’s important to monitor the indexed status of the pages that are linking to your website. 

This can help you identify any issues with your backlink profile and take steps to address them.

Low Cost, No Limits

Backlink monitoring tools can vary widely in price, but there are many affordable options that offer a range of features. 

Look for tools that don’t have limits on the number of backlinks you can monitor or the number of reports you can generate.

Indexing Service Integration

Some backlink monitoring tools offer integration with indexing services, which can help ensure that your backlinks are being crawled and indexed by search engines. 

This can improve the overall effectiveness of your backlink strategy and help you achieve better rankings.

Scheduled Reports

Generating regular reports on your backlink profile can help you stay on top of any changes or issues. 

Look for backlink monitoring tools that offer the ability to schedule reports so you don’t have to manually run them every time.

CSV Reports

Exporting data to a CSV file can make it easier to analyze and manipulate the data. 

Look for backlink monitoring tools that offer the ability to export data to CSV format.

FAQS

How do I monitor backlinks?

You can monitor backlinks manually by visiting each page linking to your website and keeping track of any changes. 

However, this can be time-consuming and impractical for larger websites. 

The more efficient way to monitor backlinks is to use a backlink monitoring tool, which will automatically track your backlinks and provide you with regular reports.

Why monitor backlinks?

Monitoring your backlinks is important for several reasons. 

It can help you identify opportunities for improvement in your backlink strategy, recover lost links, and stay on top of any negative SEO tactics that could be harming your website’s ranking. 

Additionally, monitoring your competitors’ backlinks can give you insight into their SEO strategy and help you identify potential link building opportunities for your own website.

What is the best backlink checker?

There are several excellent backlink checkers available, including Linkody, Monitor Backlinks, Majestic, Ahrefs, and Moz. 

The best backlink checker for you will depend on your specific needs and budget.

Are backlinks legal?

Yes, backlinks are legal. 

However, it’s important to follow best practices and avoid any practices that could be considered black hat SEO, such as buying or exchanging backlinks.

Do toxic backlinks hurt SEO?

Yes, toxic backlinks can harm your SEO efforts. 

Toxic backlinks are links from low-quality or spammy websites, and having too many of them can result in a penalty from search engines. 

It’s important to regularly monitor your backlinks and disavow any toxic links to protect your website’s ranking.

Is it bad to buy backlinks for SEO?

Yes, buying backlinks is considered a black hat SEO tactic and can result in penalties from search engines. 

Instead of buying backlinks, it’s better to focus on creating high-quality content and earning links through legitimate means, such as outreach and guest posting.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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