Backlinks Purchase: A Comprehensive Guide


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Backlinks purchase: is it a shortcut to SEO success or a slippery slope? In this article, we’ll dive into the intriguing world of buying backlinks.

Spoiler alert: it’s a bit like online shopping, but instead of shoes, you’re getting links.

Discover the short answer, uncover the do’s and don’ts, and unravel the mysteries of this controversial practice.

Ready to embark on this digital adventure? Let’s get started!

What Exactly is Backlink Buying?

Backlink buying, also known as link purchasing, refers to the practice of acquiring links from external websites in exchange for a fee. 

These purchased backlinks are meant to boost a website’s search engine rankings by improving its link profile. 

In essence, it involves paying other website owners to include links that point back to your site.

Buying Backlinks: Google’s Stance on Link Buying

Google, the dominant search engine, has always been clear about its stance on link buying. 

The company considers the practice to be a violation of its webmaster guidelines, which emphasize the importance of natural, organic link building. 

Google’s algorithm is designed to reward websites that earn links naturally through valuable content and genuine relationships.

Engaging in backlink buying can lead to severe penalties from Google, such as manual actions or algorithmic downgrades. 

These penalties can significantly impact a website’s visibility and organic traffic, making it crucial for webmasters and SEO professionals to adhere to Google’s guidelines.

What are Nofollow and Sponsored Link Attributes?

To combat the manipulation of search engine rankings through purchased links, Google introduced two link attributes: nofollow and sponsored.

The nofollow attribute instructs search engines not to follow a particular link or attribute any ranking value to it. 

It was initially created to combat comment spam on blogs but has evolved to encompass other scenarios where links are acquired without editorial discretion. 

When a website uses the nofollow attribute for a purchased link, it signals to search engines that the link should not be considered for ranking purposes.

On the other hand, the sponsored attribute indicates that a link has been for or sponsored in some way. 

While it doesn’t directly affect rankings, it provides transparency to search engines, making it clear that the link has a commercial intent. 

The sponsored attribute allows search engines to understand the nature of the relationship between the linked websites.

Follow Links: What are They?

Follow links, also known as dofollow links, are regular hyperlinks that pass link equity from one website to another. 

These links are the opposite of nofollow links, as they signal to search engines that the linked page is vouched for and should be considered for ranking purposes. 

In the context of backlink buying, follow links are the ones that SEO practitioners aim to acquire to boost a website’s authority and visibility.

It’s worth noting that the distinction between follow and nofollow links is not visible to users. 

They appear as regular blue underlined links, but search engines use this information to determine how they should treat the link in their ranking algorithms.

A Brief History of Link Buying

To understand the evolution of backlink buying, it’s essential to delve into its history, which spans several decades.

Early Backlink Buying: The Late 1990’s to mid-2000’s

In the early days of the internet, search engines like AltaVista and Yahoo! relied heavily on on-page factors to determine search rankings. 

However, webmasters soon discovered that acquiring links from other websites played a crucial role in improving their visibility. 

This led to the emergence of link buying services and networks, where webmasters could purchase links to manipulate search results.

The Link Buying Explosion (the Mid-2000s Onwards)

As search engines evolved and Google emerged as the dominant player, the importance of links in determining search rankings became even more evident. 

Websites started investing heavily in link buying to gain an edge over their competitors. 

This resulted in a proliferation of link farms, directories, and low-quality websites solely created to sell links.

Search engines, including Google, started recognizing the negative impact of such practices on search quality. 

Algorithmic updates, such as Google’s famous “Florida” update in 2003, began targeting link spam and devaluing manipulative links.

The Rise and Fall of PBNs (the Late 2000s to 2012)

During this period, private blog networks (PBNs) gained popularity as a means of acquiring powerful and manipulative backlinks. 

PBNs were networks of websites owned by a single entity, with the sole purpose of interlinking and boosting each other’s rankings. 

These networks were often built on expired or auctioned domain names with existing authority.

However, Google caught wind of this tactic and started taking aggressive action against PBNs. 

Many PBNs were deindexed, and websites associated with these networks faced penalties. 

This crackdown sent a clear message that manipulative link building practices would not go unpunished.

Google’s Crack Down on Link Schemes (2012 to 2016)

Between 2012 and 2016, Google intensified its efforts to combat link schemes and manipulative link building practices. 

The search giant released a series of algorithm updates, such as Penguin, aimed at devaluing unnatural links and penalizing websites that engaged in manipulative practices.

These updates shook the SEO industry and forced webmasters to reevaluate their link building strategies. 

Genuine and organic link acquisition became the focus, and the emphasis shifted towards creating high-quality content that naturally attracted links from authoritative sources.

Link Buying and Selling Today (and Beyond)

In the present day, while link buying still exists, it has significantly diminished in prominence due to the risks and penalties associated with it. 

The SEO landscape has shifted towards more sustainable and ethical practices, focusing on content marketing, influencer outreach, and building genuine relationships with website owners.

While backlink buying may seem like a shortcut to improved search rankings, it’s essential to recognize the long-term risks involved. 

Instead of resorting to manipulative tactics, website owners and SEO professionals should invest their time and resources in creating valuable content, building strong relationships, and earning authoritative links organically.

By aligning with Google’s guidelines and adopting a holistic approach to SEO, businesses can build a sustainable online presence and ensure long-term success in the ever-evolving digital landscape.

Buying Backlinks: Unveiling the Motivations and Costs

In the vast realm of search engine optimization (SEO), the practice of purchasing backlinks has emerged as a strategy embraced by website owners and marketers alike. 

Backlinks, also known as inbound links, are external links from other websites that point to your own site. 

They play a crucial role in determining your website’s authority and visibility in search engine rankings. 

In this article, we will explore the motivations behind why people choose to buy backlinks, delve into the different methods of acquiring them, and shed light on the associated costs.

Why Do People Buy Backlinks?


Time, as they say, is of the essence. Building a network of high-quality backlinks organically can be a time-consuming endeavor. 

It involves crafting valuable content, reaching out to other websites for collaborations, and waiting for others to naturally link to your site. 

For those seeking quicker results, purchasing backlinks can seem appealing. 

It provides a shortcut to obtain a substantial number of backlinks in a shorter timeframe.


In the digital realm, time often equates to money. The opportunity cost of dedicating significant resources to link building campaigns can be substantial. 

By opting to buy backlinks, website owners can redirect their resources towards other aspects of their business, such as content creation, product development, or customer engagement. 

For some, the monetary investment in purchasing backlinks may be more economical compared to the potential revenue generated by improved search engine rankings.


While search engines continuously refine their algorithms, backlinks remain an influential factor in determining a website’s credibility and authority. 

Backlinks act as votes of confidence from other websites, indicating that your content is valuable and trustworthy. 

By purchasing backlinks, website owners aim to enhance their website’s visibility, increase organic traffic, and ultimately improve their search engine rankings. 

It is a strategic move to gain a competitive edge in the digital landscape.

Buying Backlinks? How Much Do Backlinks Cost?

The cost of purchasing backlinks can vary significantly depending on various factors. 

It is important to approach this practice with caution, as search engines like Google discourage the buying and selling of links that manipulate search results. 

Engaging in unethical practices can result in penalties and a detrimental impact on your website’s online presence. 

That said, if you are considering purchasing backlinks, it is crucial to understand the different methods available and their associated costs.

The Main Four Ways To “Buy” Links (And Which Is Right For You)

  1. In-House Link Buying: In this approach, website owners or their teams directly reach out to other website owners, negotiate terms, and secure backlinks. It requires substantial effort in identifying relevant websites, building relationships, and ensuring the quality of the acquired links. The cost of in-house link buying varies based on the time and resources invested in the process.
  2. Agency Link Buying: Many specialized agencies offer link building services, catering to website owners who prefer to outsource this aspect of their SEO strategy. These agencies often have established networks and connections, making it easier to acquire high-quality backlinks. The cost of agency link buying depends on the agency’s expertise, reputation, and the number and quality of backlinks desired.
  3. Private Link Buying: Private link buying involves purchasing backlinks directly from individual website owners. It often requires thorough research to find relevant websites open to link selling. The cost can vary greatly depending on the website’s authority, traffic, and the negotiated agreement between the buyer and the seller.
  4. Middleman Link Buying: Middleman link buying refers to engaging intermediaries who connect buyers and sellers of backlinks. These middlemen act as facilitators, streamlining the process and reducing the effort required from both parties. The cost of middleman link buying typically includes a service fee or commission on top of the actual backlink costs.

It is essential to note that regardless of the chosen method, the quality and relevance of the acquired backlinks are paramount. 

Investing in reputable websites with organic traffic and industry relevance will yield more significant benefits in the long run.

How to Buy Backlinks (The Right Way)!

In the vast world of search engine optimization (SEO), backlinks play a crucial role in determining a website’s ranking on search engine result pages (SERPs). 

Backlinks are essentially links from other websites that point back to your site, signaling to search engines that your content is valuable and worthy of recognition. 

While building organic backlinks through quality content is the ideal approach, some website owners opt to buy backlinks to expedite the process. 

In this article, we will explore the topic of “backlinks purchase” and provide insights on how to buy backlinks the right way, ensuring you stay on the right side of search engine guidelines.

The Foolproof Process for Buying Backlinks “Safely”

When it comes to purchasing backlinks, it’s crucial to proceed with caution and adhere to ethical practices. 

Engaging in spammy or manipulative tactics can lead to severe penalties from search engines, ultimately harming your website’s visibility. 

Therefore, it’s essential to follow a foolproof process that ensures the safe acquisition of backlinks. 

Let’s dive into two reliable methods you can employ to buy backlinks without compromising your website’s integrity.

Method 1: Find and Pitch Sites Accepting Advertisements

One effective way to acquire backlinks is by identifying websites that openly accept advertisements or sponsored content. 

These sites often have dedicated sections where they showcase advertisements or allow guest posts, providing an opportunity for you to secure a backlink. 

Here’s a step-by-step process to help you navigate this method:

  1. Research and Identify Relevant Websites: Begin by conducting thorough research within your niche to identify websites that align with your industry or content. Look for websites that have high domain authority and a solid reputation.
  2. Evaluate Advertising Opportunities: Once you have a list of potential websites, explore their advertising or sponsored content opportunities. Check if they have specific guidelines or requirements for accepting advertisements and if they allow dofollow backlinks.
  3. Craft a Persuasive Pitch: After selecting the websites that fit your criteria, craft a personalized and compelling pitch. Clearly explain why your content or product would benefit their audience and offer a mutually beneficial partnership.
  4. Negotiate the Deal: Once your pitch is ready, reach out to the website owners or administrators and initiate a conversation. Negotiate the terms of your partnership, including the placement of the backlink, the anchor text used, and any associated costs.
  5. Monitor and Maintain the Relationship: After securing the backlink, it’s crucial to monitor its performance and maintain a healthy relationship with the website owner. Regularly check if the backlink is live and functioning properly, and continue to engage with the website by providing valuable content or feedback.

Method 2: Blogger Partnerships

Another effective method for purchasing backlinks is by forming partnerships with influential bloggers within your industry. 

Bloggers often have a loyal following and can provide a valuable platform for promoting your website and acquiring backlinks. 

Follow these steps to establish fruitful collaborations:

  1. Identify Relevant Bloggers: Start by identifying influential bloggers who have a substantial following within your niche. Look for bloggers who frequently write about topics related to your website or industry.
  2. Engage and Build Relationships: Begin by engaging with the bloggers’ content through comments, social media interactions, or email communications. Show genuine interest in their work and establish a relationship based on trust and mutual respect.
  3. Propose a Partnership: Once you have established a connection, propose a partnership that benefits both parties. Offer to provide valuable content or resources for their blog, in exchange for a backlink to your website within the content or author bio.
  4. Deliver High-Quality Content: If the blogger agrees to the partnership, ensure that you deliver high-quality content that aligns with their audience’s interests. Craft engaging articles, guest posts, or tutorials that provide value and showcase your expertise.
  5. Monitor and Nurture the Backlinks: After the backlinks are live, monitor their performance and track their impact on your website’s SEO. Stay in touch with the blogger and continue to nurture the relationship by sharing their content, promoting their work, or collaborating on future projects.

FAQs About backlinks purchase

Is it legal to buy backlinks?

The legality of buying backlinks is a complex topic. 

While there are no explicit laws against purchasing backlinks, it’s important to consider the guidelines set by search engines. 

Engaging in manipulative or spammy practices can lead to penalties and harm your website’s reputation. 

It’s advisable to focus on acquiring backlinks through ethical means, such as creating high-quality content that naturally attracts links.

Is it OK to pay for backlinks?

Paying for backlinks can be risky if done improperly. 

Search engines like Google discourage the buying and selling of links that manipulate search rankings. 

It’s crucial to exercise caution and ensure that the backlinks you purchase are from reputable sources, relevant to your website’s niche, and obtained through legitimate methods. 

Focus on quality over quantity, and remember that organic, naturally earned backlinks are always the most valuable.

How much does a backlink cost?

The cost of a backlink can vary significantly depending on several factors, such as the authority of the website, the quality of the content, and the reputation of the linking site. 

Backlink prices can range from a few dollars to hundreds or even thousands of dollars. 

It’s important to approach backlink purchasing with a discerning mindset and consider the potential return on investment. 

Remember, it’s not just about the cost but the value and relevance of the backlink to your website’s SEO efforts.

Final Thoughts About backlinks purchase

In conclusion, the purchase of backlinks can be a viable strategy to enhance your website’s SEO, but it must be approached with caution and ethical considerations. 

Building organic backlinks through quality content remains the ideal approach, but if you choose to buy backlinks, ensure you follow a safe and reliable process. 

Focus on finding relevant websites that accept advertisements or form partnerships with influential bloggers. 

Remember to prioritize quality, relevance, and maintaining healthy relationships with website owners or bloggers. 

By proceeding thoughtfully and responsibly, you can leverage the power of backlinks to boost your website’s visibility and authority in the online landscape.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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