Backlinks Strategies [2023] Ultimate Guide

Want the BEST backlinks strategies in 2023?

Well, buckle up because we’re about to dive into some innovative and downright fun backlink strategies that will have you excited to start building links. 

From leveraging outdated resources to becoming a source for reporters and bloggers, this article has got you covered. 

Keep reading to up your backlink game.

Link Building Strategies

Link building is the process of acquiring backlinks from other websites to your site. 

The more high-quality links you have pointing to your website, the higher your website’s search engine ranking will be. 

Here are some link building strategies that you can implement:

Content-based link building strategies

Creating high-quality content that people want to link to is one of the most effective link building strategies. 

You can create blog posts, infographics, videos, and other types of content that provide value to your target audience. 

By sharing your content on social media and other relevant platforms, you can attract more visitors to your website and increase the chances of getting backlinks.

Diverse “Bonus” Link Building Strategies

Aside from content-based link building, there are also other types of link building strategies that you can use to diversify your backlink profile. 

These include:

• Guest posting on other websites
• Participating in online communities and forums
• Commenting on relevant blog posts
• Conducting interviews with influencers and experts in your industry
• Creating scholarship programs or sponsoring events

By using these diverse “bonus” link building strategies, you can attract a wider audience and increase your website’s online visibility.

How can I get high-quality backlinks in 2022 (7 new strategies)

As search engines continue to evolve, it’s important to stay up-to-date with the latest link building strategies. 

Here are seven new strategies that you can use to get high-quality backlinks in 2022:

1. Use Branded Strategies and Techniques – Creating branded strategies can be an effective way to get backlinks. 

For example, you can create a tool, app, or infographic that people want to share and link to.

2. Build Links from Outdated Resources – Find outdated resources that used to link to your competitor’s site and offer your updated resource as a replacement. 

This technique can help you get more high-quality backlinks.

3. A Picture Overview of Link Building for SEO – Creating an image or infographic that provides an overview of the link building process can be a useful resource for other websites. 

By sharing this on your website and other platforms, you can attract more backlinks.

4. Become a Source for Reporters and Bloggers – Offer your expertise and insights to journalists and bloggers in your industry. 

By providing valuable information and being a helpful resource, you can attract more backlinks.

5. Strategies for High-Quality Backlinks – Focus on creating high-quality content and promoting it to your target audience. 

By creating valuable content that people want to share and link to, you can attract more backlinks.

6. Publisher/Partner Strategies for Link Building – Partner with other websites or publishers in your industry to create content or share resources. 

This can help you attract more backlinks and increase your online visibility.

7. Link Earning Strategies for More SEO Backlinks – Focus on creating content that people naturally want to link to. 

This includes creating evergreen content, conducting original research, and publishing valuable insights.

Use Branded Strategies and Techniques

One effective backlink strategy is to use branded strategies and techniques. 

Branded strategies involve creating content or resources that are unique to your brand and can attract backlinks. 

Here are some branded strategies that you can use:

• Create infographics, videos, or other visual content that highlights your brand’s unique offerings or expertise. 

This can attract backlinks from other websites that want to share your content with their audience.

• Develop a unique voice or tone that sets your brand apart from competitors. 

By providing valuable insights or perspectives, you can establish your brand as an authority in your industry and attract more backlinks.

• Use social media platforms to engage with your target audience and promote your content. 

By building a strong social media presence, you can attract more backlinks and improve your website’s search engine ranking.

By using these branded strategies and techniques, you can establish your brand as an authority in your industry and attract more high-quality backlinks.

Build Links from Outdated Resources

Another effective backlink strategy is to build links from outdated resources. 

Outdated resources are websites or pages that are no longer updated or maintained, but still contain valuable information. 

Here are some strategies that you can use:

• Identify outdated resources in your industry that still contain valuable information. 

This can include old blog posts, web pages, or directories.

• Reach out to the owners or editors of these resources and offer to update or improve the content. 

This can include adding new information, fixing broken links, or updating outdated information.

• Once the content is updated, ask the owner or editor to link back to your website as a source of the new information. 

This can attract high-quality backlinks and improve your website’s search engine ranking.

By building links from outdated resources, you can attract high-quality backlinks and improve your website’s authority and credibility.

A Picture Overview of Link Building for SEO

Link building can be a complex process, but a picture overview of the process can help simplify it. 

Here is a high-level overview of the link building process for SEO:

• Identify relevant websites or pages that could link back to your website.
• Create valuable content or resources that these websites or pages would want to link to.
• Reach out to the website or page owners and offer your content as a resource.
• Build relationships with other website owners or influencers in your industry to attract more backlinks.

By following these steps and using effective link building strategies, you can improve your website’s search engine ranking and online visibility.

Become a Source for Reporters and Bloggers

Another effective backlink strategy is to become a source for reporters and bloggers. 

By providing valuable insights or expertise in your industry, you can attract backlinks from other websites. 

Here are some strategies that you can use:

• Sign up for services like HARO (Help a Reporter Out) or ProfNet, which connect journalists with experts in various industries.
• Monitor social media platforms or industry forums for relevant discussions or questions. 

Offer your expertise or insights in these discussions and provide a link back to your website as a resource.

• Develop relationships with bloggers or influencers in your industry. 

Offer to provide guest posts or contribute to their content as an expert in your field.

By becoming a source for reporters and bloggers, you can establish your expertise in your industry and attract more high-quality backlinks.

Strategies for High-Quality Backlinks

Now that you know some effective link building strategies, let’s focus on high-quality backlinks. 

Here are some strategies that you can use to attract high-quality backlinks:

• Focus on creating high-quality content that provides value to your target audience.
• Use social media and other relevant platforms to promote your content and attract more visitors to your website.
• original research or provide unique insights in your industry that can attract attention and backlinks from other websites.
• Collaborate with other reputable websites or influencers in your industry to create content or share resources that can attract more backlinks.
• Monitor your website’s backlink profile and identify any low-quality or spammy backlinks. 

Disavow these links to avoid any penalties from search engines.

By using these strategies, you can attract high-quality backlinks that can improve your website’s search engine ranking and online visibility.

Publisher/Partner Strategies for Link Building

Partnering with other websites or publishers in your industry can be an effective way to get more backlinks. 

Here are some strategies that you can use:

• Collaborate with other websites to create guest posts or co-branded content that provides value to your target audience.
• Offer to be a guest speaker or contribute to podcasts or webinars in your industry. 

This can help you build relationships with other influencers and attract more backlinks.

• Participate in industry events or conferences and network with other professionals in your field. 

This can help you build relationships and establish your expertise, which can lead to more backlinks.

By using these publisher/partner strategies, you can build relationships with other reputable websites and attract more backlinks to your site.

Link Earning Strategies for More SEO Backlinks

Link earning involves creating high-quality content or resources that people naturally want to link to. 

Here are some link earning strategies that you can use:

• Create evergreen content that provides value to your target audience over time. 

This can include how-to guides, tutorials, or in-depth articles that provide valuable insights.

• Conduct original research or surveys in your industry and share the findings with your target audience. 

This can attract attention and backlinks from other websites.

• Publish valuable insights or opinions on industry trends or news. 

By providing unique perspectives, you can attract more backlinks and establish your expertise.

By using these link earning strategies, you can attract more backlinks to your website and improve your search engine ranking.

FAQs About backlinks strategies

What is a backlink strategy in SEO?

A backlink strategy is a plan or approach used by website owners and digital marketers to acquire quality links from other websites to their own. 

The primary purpose of a backlink strategy is to increase a website’s authority, visibility, and search engine rankings.

Which choice backlink strategy?

The choice of a backlink strategy depends on various factors, such as the website’s niche, competition, target audience, and goals. 

Content-based link building, broken link building, and guest blogging are some popular choices. 

It’s essential to choose a backlink strategy that aligns with your website’s needs and resources.

Can you list 3 types of backlinks?

The three types of backlinks are:

1. Natural links – links that a website earns organically from other websites due to high-quality content and authority.
2. Manual links – links that are acquired through manual outreach, such as guest blogging or broken link building.
3. Self-created links – links that are created by a website owner on their own, such as directory submissions or forum comments.

What are the common link building strategies?

The most common link building strategies are:

1. Content-based link building – creating high-quality, valuable content that naturally earns links from other websites.
2. Broken link building – finding broken links on other websites and offering your own relevant content to replace them.
3. Guest blogging – writing informative and engaging content for other websites in exchange for a backlink.

How do you get backlinks 11 strategies?

Here are 11 strategies to get backlinks:

1. Create high-quality, valuable content that naturally attracts links.
2. Participate in online communities and forums related to your niche.
3. Use social media to promote your content and build relationships with other website owners.
4. Reach out to influencers and offer to create content for their websites.
5. Conduct original research and publish the findings on your website.
6. Use broken link building to find opportunities for new backlinks.
7. Participate in interviews with other websites and publications.
8. Utilize infographics to convey information and encourage backlinks.
9. Create shareable and engaging videos.
10. Attend industry events and connect with other professionals in your field.
11. Use paid promotion and advertising to increase your content’s visibility and attract backlinks.

What are Tier 3 backlinks?

Tier 3 backlinks are low-quality links that are generated through automated processes, such as blog commenting or link farms. 

These links typically have little to no value and can even harm a website’s search engine rankings if there are too many of them.

What is Tier 1 2 3 in SEO?

Tier 1, 2, and 3 are commonly used to describe the quality of backlinks in SEO. 

Tier 1 backlinks are high-quality links that are directly connected to a website’s content and have the most significant impact on search engine rankings. 

Tier 2 backlinks are links that point to Tier 1 backlinks, and Tier 3 backlinks point to Tier 2 backlinks.

What is Tier 1 2 3 backlinks?

Tier 1, 2, and 3 backlinks are a hierarchy of link quality used in SEO. 

Tier 1 backlinks are high-quality links that are directly connected to a website’s content, such as guest post links or editorial links. 

Tier 2 backlinks are links that point to Tier 1 backlinks, such as social bookmarking or forum profile links. 

Tier 3 backlinks point to Tier 2 backlinks, and are typically low-quality, automated links.

What are the 3 main features of a quality backlink?

The three main features of a quality backlink are:

1. Relevance: A quality backlink should be relevant to the content of the page it’s linking to. 

For example, a link from a technology blog to another technology blog is more relevant than a link from a food blog to a technology blog.

2. Authority: A quality backlink should come from a website that is authoritative and trustworthy. 

Websites with high domain authority, such as those with a lot of traffic, strong backlink profiles, and high-quality content, are more likely to provide quality backlinks.

3. Diversity: A quality backlink profile should have a diverse range of links from different sources. 

This means that a website should have links from different types of websites, such as blogs, forums, social media, and directories. 

Having a diverse backlink profile helps to avoid the appearance of spammy link-building tactics and shows search engines that a website is a valuable resource in its niche.

Final Thoughts About backlinks strategies

Link building is a crucial element of SEO that can improve your website’s search engine ranking and online visibility. 

By using effective link building strategies, you can attract high-quality backlinks that can improve your website’s authority and credibility. 

Whether you focus on content-based link building, diverse bonus link building strategies, or partner with other reputable websites, the key is to provide value to your target audience and establish your expertise in your industry. 

By doing so, you can attract more backlinks and improve your website’s online presence.