Backlinks Useless: A Complete Guide


Get free, instant access to our SEO video course, 120 SEO Tips, ChatGPT SEO Course, 999+ make money online ideas and get a 30 minute SEO consultation!

Just Enter Your Email Address Below To Get FREE, Instant Access!

backlinks useless? Well, they might just be the ‘gluten-free watermelon’ of the SEO world.

But before you trade them for a dancing kangaroo GIF, let’s dive deeper.

Discover the shocking truth, the untold reasons, and the surprising secrets of this enigmatic link-building strategy.

The Importance of Backlinks in SEO

Backlinks have long been regarded as a crucial factor in search engine optimization (SEO). 

These incoming links from other websites to your own can play a significant role in determining your website’s visibility and ranking on search engine results pages. 

When it comes to SEO, backlinks have traditionally been seen as a vote of confidence from one website to another.

The Bright Side Behind Seemingly Useless Links

While some people argue that backlinks are becoming less relevant in today’s SEO landscape, there is still a bright side to these seemingly useless links. 

Backlinks can provide valuable referral traffic, helping to increase your website’s exposure to a wider audience. 

Even if search engines were to disregard the impact of backlinks on rankings, the potential for increased visibility through referral traffic alone makes them worth considering.

The Argument Against Backlinks

Despite their historical significance in SEO, there is an ongoing argument against the importance of backlinks. 

Critics argue that search engines should prioritize the quality and relevance of content rather than relying on external links. 

They claim that backlinks can be easily manipulated and that the emphasis on link-building strategies has led to spammy and low-quality content.

Are Blog Comments Useless for Link Building?

One particular aspect of backlinking that has faced scrutiny is the practice of building links through blog comments. 

In the past, leaving comments on relevant blog posts with a link back to your own website was considered a legitimate strategy. 

However, over time, this approach has been abused by spammers, leading search engines to devalue the weight of such links.

The Rise & Fall of Blog Commenting for Links

Blog commenting as a link-building tactic experienced a rise in popularity due to its ease of implementation and potential SEO benefits. 

Many individuals and businesses began leaving comments solely for the purpose of obtaining backlinks. 

As a result, search engines began cracking down on spammy comments, rendering this strategy less effective.

Are Blog Comments Useful at All?

While the value of blog comments for link building may have diminished, it doesn’t mean they are entirely useless. 

Genuine and insightful comments can still contribute to building relationships with other bloggers and engaging with the community. 

These interactions can lead to organic mentions, citations, and even natural backlinks, which hold more weight in terms of SEO.

The Bottom Line: The Usefulness of Backlinks in 2023

In summary, while the SEO landscape has evolved, backlinks continue to hold some relevance. 

The approach to backlinking has shifted from quantity to quality. 

It’s crucial to focus on acquiring natural and authoritative backlinks from reputable sources within your industry. 

A diverse backlink profile, consisting of a mixture of contextual links, brand mentions, and high-quality referrals, remains valuable.

A. Summary of the Arguments Presented in the Post

In this article, we explored the importance of backlinks in SEO and the ongoing debate surrounding their usefulness. 

We discussed the positive aspects of backlinks, such as referral traffic and increased exposure. 

We also delved into the argument against backlinks, highlighting concerns about manipulation and low-quality content. 

Furthermore, we examined the decline of blog commenting for link building and acknowledged its potential for genuine engagement and relationship-building.

B. Final Verdict on Whether Backlinks Are Useless or Still Hold Some Relevance in the Current SEO Landscape

Ultimately, backlinks are not entirely useless in the current SEO landscape. 

While their impact on rankings may have evolved, they still provide value through referral traffic and potential organic mentions. 

However, the focus should be on quality over quantity, emphasizing natural and authoritative backlinks. 

By adopting a holistic approach to SEO and integrating backlinks as part of a comprehensive strategy, website owners can still benefit from their relevance in 2023.

FAQs About backlinks useless

Do you really need backlinks?

Yes, backlinks are still an important factor in SEO. 

They help search engines determine the credibility and authority of your website. 

Backlinks from reputable and relevant sources can improve your search rankings and increase organic traffic to your site.

Is backlinks good or bad?

Backlinks are generally considered good for SEO if they come from authoritative and relevant websites. 

High-quality backlinks can improve your website’s visibility and credibility. 

However, low-quality or spammy backlinks can have a negative impact on your SEO efforts.

Can backlinks hurt SEO?

Yes, certain types of backlinks can hurt your SEO. 

Backlinks from low-quality or spammy websites, link schemes, or excessive use of exact match anchor text can be considered manipulative and may lead to penalties from search engines. 

It is important to focus on acquiring high-quality, natural backlinks from reputable sources.

Are backlinks bad for SEO?

No, backlinks are not inherently bad for SEO. 

In fact, high-quality backlinks are an essential component of a successful SEO strategy. 

They can help improve your website’s authority, increase visibility, and drive organic traffic. 

It’s important to focus on acquiring relevant and reputable backlinks rather than engaging in manipulative tactics.

Can you rank for SEO without backlinks?

While it is possible to rank in search engine results without backlinks, it is much more challenging. 

Backlinks are still a significant ranking factor, and having a strong backlink profile can greatly improve your chances of ranking higher in search results. 

Quality content alone may not be enough to compete with websites that have strong backlink profiles.

Do backlinks matter anymore?

Yes, backlinks still matter in SEO. 

While search engine algorithms have evolved and consider various factors, backlinks remain an important signal of credibility and authority. 

However, the quality and relevance of backlinks are now more important than sheer quantity. 

A few high-quality backlinks from reputable sources can have a greater impact than numerous low-quality backlinks.

Is it OK to pay for backlinks?

No, it is not advisable to pay for backlinks. 

Search engines, such as Google, consider backlinks as a violation of their guidelines. Buying or selling backlinks can lead to penalties and a negative impact on your SEO efforts. 

It’s best to focus on organic and natural backlink acquisition through valuable content and building relationships within your industry.

Do backlinks help SEO in 2023?

Yes, backlinks still play a crucial role in SEO in 2023. 

While search engine algorithms have evolved, backlinks remain an important factor in determining the credibility and authority of a website. 

Quality backlinks from reputable sources can positively impact your search rankings and organic visibility.

Does Google consider backlinks?

Yes, Google considers backlinks as one of the important factors in its search algorithm. 

Backlinks help Google assess the relevance, authority, and popularity of a webpage. 

High-quality backlinks from authoritative websites can contribute to higher search rankings and organic visibility.

Does Google rank backlinks?

Google doesn’t rank backlinks directly. Instead, Google’s search algorithm evaluates the quality, relevance, and authority of the backlinks pointing to a website. 

These factors, along with other signals, influence the ranking of a webpage in search engine results pages (SERPs). 

So, it’s not the backlinks themselves that are ranked, but the impact they have on the overall ranking of a webpage.

How do I rank 1 on Google SEO?

Ranking first on Google requires a comprehensive SEO strategy. 

It involves various factors, including optimizing your website’s on-page elements, creating high-quality and relevant content, acquiring authoritative backlinks, improving user experience, and following best practices for technical SEO. 

It is a continuous process that requires time, effort, and staying updated with the latest SEO trends and algorithm changes.

Does URL affect SEO ranking?

Yes, the URL structure and keywords used in the URL can impact SEO ranking

A well-structured and descriptive URL can provide search engines with valuable information about the content of the page. Including relevant keywords in the URL can also help improve the page’s visibility and ranking for those specific keywords. 

However, it is important to ensure that the URL remains concise, user-friendly, and avoids excessive keyword stuffing.

Which website has the most backlinks?

As of my knowledge cutoff in September 2021, it is difficult to determine the exact website with the most backlinks, as this information can change frequently. 

Websites such as Wikipedia, Amazon, and news outlets tend to have a large number of backlinks due to their authoritative nature and wide range of content. 

However, the number of backlinks alone does not guarantee the success or quality of a website. 

The relevance, authority, and quality of the backlinks are equally important factors to consider.

Final Thoughts About backlinks useless

In conclusion, while there is an ongoing debate about the usefulness of backlinks in SEO, it is clear that they still hold some relevance in the current landscape. 

Backlinks can provide valuable referral traffic, increase visibility, and contribute to building relationships within your industry. However, the emphasis has shifted from quantity to quality. 

It is crucial to focus on acquiring natural and authoritative backlinks from reputable sources, rather than engaging in spammy and manipulative tactics.

The decline of certain link-building strategies, such as blog commenting solely for the purpose of obtaining backlinks, highlights the need for a more strategic and thoughtful approach. 

Genuine engagement, valuable content, and organic mentions are now more important than ever. 

While backlinks alone may not guarantee top rankings on search engine results pages, they can still play a role in enhancing your website’s visibility and overall SEO efforts.

As the SEO landscape continues to evolve, it is important to stay updated with the latest best practices and adapt your strategies accordingly. 

Keep an eye on industry trends and algorithm updates to ensure that your approach to backlinking remains effective and aligned with search engine guidelines. 

Remember, the key is to prioritize quality, relevance, and natural acquisition of backlinks, which will not only benefit your SEO but also contribute to a positive user experience and genuine connections within your online community.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

Leave a Comment


Get free, instant access to our SEO video course, 120 SEO Tips, ChatGPT SEO Course, 999+ make money online ideas and get a 30 minute SEO consultation!

Just Enter Your Email Address Below To Get FREE, Instant Access!