The 10 Best Backlink Software in 2023


Proper backlinking is the cornerstone of any successful SEO endeavor. With plenty of other metrics analyzed by search engines to rank websites, backlinks are often cited as one of the most important ones. 

If you are on the search for some of the best backlink software this year, we have compiled a list of the top 10 the internet has to offer. This list contains both free and paid options so feel free to choose the perfect one that complements your budget and requirements. 

Note: All mentions on the list are from personal preference and this is by no means an exhaustive list. 

Best Backlink Software to buy in 2023

If you are looking to supercharge your backlinking game, these are some of the Best backlink software that you can go for.

Ahrefs: Trusted by millions, this is one of the must-have tools for backlink research. Ahrefs comes with a bunch of powerful features that make your efforts a breeze. With an overflowing backlink index to complement, Ahrefs continuously ranks among the Best backlink software.

Moz Pro: A similar powerhouse in its own right, Moz Pro comes packed with rich features like the Moz Link Explorer that can easily reverse engineer your competition’s backlinks. All you need to do is enter the domain and all you will see are backlinks. Simply export them into a spreadsheet for further analysis.

Mention Monitoring tool: Unlinked mentions can cause you to lose out on a lot of potential traffic. So, what do you do about it? Mention Monitoring Tool to the rescue. This tool seamlessly scans the web for mentions. Filtering out the unlinked mentions will open up the opportunity to gain some credible backlinks. Simply find the contact details of the admins and webmasters where your unlinked mentions are and ask them to link back to your website. Why go to every “Contact Us” page to collect email addresses when you can extract emails from a domain with a single click? Simply put in the domain name and will spew out all the associated email IDs from that domain. Though this might not get your email lists from every domain out there, the success rate is quite high, making it one of the most trusted backlink software in 2023.

Majestic SEO: Majestic is the more affordable cousin to Ahrefs. With plans starting at half the cost of Ahrefs’ base plan, Majestic is much more focussed on backlinks while Ahrefs is more of an all-rounder. If your budget is constrained, but you want comparable features, Majestic SEO can be a great option for your business.

Buzzstream: This is a great outreach tool that can help you generate tons of backlinks. This not only allows you to extract emails but also helps you to set up email campaigns for bulk sending. With a top-notch follow-up feature, Buzzstream makes sure that none of your requests goes unanswered.

HARO: Sometimes connecting with other bloggers is not enough to get to the most credible sources. This is where HARO takes the spotlight. Helping millions of journalists connect with industry experts, HARO is going to be the ultimate tool to score some excellent backlinks from super-credible sources. Learn how to use HARO for link building in this video.

SEMrush: Another backlink software in the same vein as Moz Pro or Ahrefs, SEMrush offers a comprehensive product portfolio that can take care of the A to Z of link building for your business. A cool feature for SEMrush is the baked-in outreach tool that can save you a lot on a separate subscription.

Monitor backlinks: Does what it says in the name. It helps to monitor both your and your competition’s backlinks. Though it features almost every other link-building feature you can think of, its ability to scan out spam links is a great addition. This is an excellent no-fuss, a no-frill tool that does what it says. 

Ninja Outreach: If for some reason you are not looking to signup for BuzzStream, another brilliant option for you is Ninja Outreach. Offering almost similar features, one thing that stands Nija Outreach from the crowd is its database of millions of influencers. However, it is more SEO focused than any other outreach tool out there.

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With tons of outreach tools, backlink research tools, email extractor tools, and much more, the portfolio of the Best backlink software is huge. Understand your needs and choose the ones that perfectly complement your online business.