Are you a budding blogger or entrepreneur looking to promote your content/products to your relevant audience? Are you looking to gain tons of credible backlinks from other websites? If you have answered both of these questions in the affirmative, blog outreach services might be the right fit for your needs.
Understanding Blog Outreach
Blog outreach is a strategic communication and relation-building approach that can help you carve out meaningful cooperation with industry influencers that makes you much more visible to your audience. In simpler words, blog outreach refers to the process of collaborating with relevant bloggers/influencers to market your content and improve your SEO standings. With the help of blog outreach services, you can
- Improve your SEO rankings
- Market your content/products/services to the relevant audience
- Boost awareness for your brand
- Harness the power of influencer marketing
- Gain more exposure for your brand through your content.
Apart from this, blog outreach services can play a pivotal role in getting backlinks which in turn can boost traffic for your brand. Check out my video to get your first 1000 backlinks
But why Backlinks?
To put it in simple words, backlinks help bring traffic to your website. This means that other websites are redirecting their traffic to your website. But how does that help you? The greater the authority of the website redirecting traffic to your website, the higher you rank in search results. This means that the benefits are twofold. Firstly, you get traffic from the linked website. Secondly, with improved search engine rankings, you stand to gain organic traffic from search engines as well. However, this does not happen overnight and it takes patience and dedication. Therefore, building relations is key if you are looking to boost your website’s authority using blog outreach services.
Now that we are quite familiar with the benefits of backlinking, let us try to explore the steps that can help us forge relations with industry leaders and leverage their excellent outreach to redirect traffic to your website.
Here is a quick three-step rundown guide if you are looking to avail of blog outreach services for your business.
#1: Finding relevant Bloggers in your Niche
Random cold emails are not going to help you succeed in your influencer campaign. The first step is to find relevant influencers relevant to your niche who are active and have amassed a lot of followers. This is easier said than done. It takes a lot of research and time investment. Here are some tips that can help you find the right influencers offering blog outreach services.
Google: Google has become more of a verb rather than a brand. Google has answers to everything that you can think of. Google for influencers who are offering blog outreach services. Use a spreadsheet to list down the list of all prospective influencers/bloggers for further outreach.
Search directories: One can find almost everything on the internet nowadays. There are plenty of online directories that can help you locate prospective influencers to avail of blog outreach services. All you need to do is scour the directories and find the right influencers that complement your niche.
Analyze competition: In case your competition is doing better than you, chances are their backlinking approach is fruitful. So, why not adopt a similar approach? There are plenty of online tools that can help you to track backlinks that your competition is using. If it is working for them, there is no reason why it should not work for you.
#2: Finding contact information:
Now that you have a clear list of potential influencers who are offering blog outreach services, the next step is to contact them. You can find contact information for them on their website in the contact section. If you are unable to find contact information, there are plenty of online email extraction tools as well as browser extensions that can help you get their contact details.
#3: Reaching out:
This is perhaps the most crucial stage in your efforts to find the right blog outreach service for your website. After compiling all the contact information from the last step, you will now need to write a custom outreach email to them highlighting your need to avail of their blog outreach services. Obviously, you will need to offer something in return for their time and efforts. You might even need to pay them for their services and it is completely reasonable. Once you get a reply, start developing relationships that will surely boost your backlinking efforts.
So, now that you have a clear understanding of how to improve your website credibility with the help of blog outreach services, it is time to go out and make a lasting impression on your audience. Sure, disappointments are right around every corner and rejections will overwhelm your positive responses, but stay consistent and your efforts will surely pay off.