Broken link building is a great tool that can help you score some awesome backlinks for your online business. This can help improve online traffic and also yield better conversion rates for you.
This post is aimed at helping you understand the basics of broken links, how fixing them can help with your link building efforts and why should you consider a professional broken link building service.
Understanding broken links
In simple words, broken links are links that are invalid. The process of finding dead links and replacing them with relevant and live links is known as broken link building. The advantages of this are twofold. Your business stands to score a credible backlink and the linking website gets to fix its broken link issue and improve customer experience.
To do this you will need to ensure that you own content that is similar to the previously linked content that no longer exists. This is a white hat link building service that can get you the winning backlinks. With plenty of online broken link building services flocking the internet, there are several viable options to choose from if you want the absolute best result.
How to fix broken links?
One option as mentioned is to get a broken link building service and except guaranteed results. However, if you want to take things into your own hands, there are a few steps that you need to follow to come up with a smashing broken link building strategy. These are as follows
– Find broken links
The first step is obviously to find broken links. List out some of the backlinks competitors in your niche. Now, use a backlink monitoring tool to get a list of all the backlinks to the particular website. Once you have the complete list of backlinks of the site, try and sort the results as per domain authority and relevance. Once you have this, filter out the backlinks that are invalid by finding which ones come with a 404 error. Most backlink tracking tool comes with this filtering functionality.
Now that you have a list of links with a 404 error, list them out on a spreadsheet according to priority and domain authority. The next step is to gather contact information from each of these websites that have broken links. Use an email extraction tool to help you with this. Ensure to find relevant contact details of specific persons and not generic ones like firstname.lastname@example.org or email@example.com.
– Create content:
Once have a list of credible links that you can potentially claim for your online business, you need to create content around it. Make sure that the content is unique, updated as well as relevant to the previously invalid link. Quality content is the most important aspect to focus on as it is the key to convincing webmasters to link back to your website.
With the contact details of the webmasters and quality content handy, the next step is reaching out. Broken link building services already have a strong foothold and identity in the industry and chances are webmasters would trust them. However, if you want to do this yourself, you will need to develop a convincing email template and shoot bulk emails to all the contacts you have shortlisted to approach broken link building.
Note: Remember, webmasters have to deal with a ton of emails per day. Make sure your email is personalized enough so that it does not sound like a mass sales pitch.
Here is a stupid simple email template that helped me score a ton of backlinks:
Not everyone will reply on the first attempt. Follow up at regular intervals so that you have the maximum chance of a reply. Also, try to send the emails early during the day. This ensures your mail arrives during the morning hours and does not get buried in their inbox till they are able to check their inbox.
Do all these seem too difficult and time-consuming for you? Take out the hassle from the process and hire a broken link building service to get the best results.
Considering easy ways to get backlinks? Here’s how:
Why hire a Broken Link Building service?
There are plenty of advantages that come with getting a broken link building service on your team. Some of them include:
- Saves time: All the steps that we mentioned above can be quite time-consuming. For those time-strapped businesses who need quick results, hiring a broken link building service can be a great way to bolster their link building efforts.
- Saves effort: Analysing URLs one at a time can be quite jarring and needs a lot of effort. With a great broken link building service, you can devote your efforts to other facets of link building and focus on getting better online ranks for your business.
- Saves expenses: Having a dedicated team to reclaim potentially hundreds of broken backlinks is a very resource-expensive chore. Professional broken link building services already have dedicated teams with the proper expertise and experience to give you the best chance of reigning your content on these broken links at affordable prices.
- Get guaranteed results: When hiring a broken link building service, you can be sure of looking at some concrete results in a short time. Plus, deeper industry insight, ties, and expertise allow broken link-building services to help you gain a spot in this competitive landscape.
Broken link building is a great way to get your online business mentioned and linked with other relevant websites, earning you a great backlink. This will in turn help your content score higher on SERPs which translates to higher organic traffic. It is all that we want. Right?
Leverage the power by hiring a broken link building service for your online business and give an instant boost to your online presence.