Reasons Why you should never buy links for SEO


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Do you think buying links is a good way to get your website ahead in search engine rankings? Think again! Buying links can do more harm than good and could potentially result in harsh penalties from search engines. If you’re tempted to purchase backlinks, take a few minutes to read this blog post first.

We’ll be discussing five reasons why buying links for SEO purposes isn’t the brightest idea – save yourself time, money, and potential headaches by learning why link purchasing should not be on your list of tactics!

1. You could get penalized by Google

If you think buying links is the shortcut to SEO success, you’re in for a rude awakening! Google has made it crystal clear that any attempts to manipulate the ranking system will be met with a stern warning.

Whether it’s sneaky sidebar links or blatant guest blog posts designed to boost your web presence, Google will take note and severe penalties could be enforced. So if you want a successful website without any drama, stay away from buying links and instead focus on organic search engine optimization strategies.

2. The links might not be from high-quality websites

Buying links from the wrong sources may leave you with low-quality ones. You should make sure that whoever you buy links from has a good vetting process to determine the quality of incoming links, or else you could end up spending your hard-earned money on links that don’t even help your website rankings!

If done properly, buying backlinks can give your site a nice boost – just make sure you’re studying up on who to purchase from before doing so.

3. The links could be removed at any time

Buying backlinks might seem like an easy way to shoot up the ranks in search engine results, but don’t be fooled; the links may dry up just as quickly as they came.

When you purchase backlinks, you know that the link could be pulled at any minute, making it a risky and unpredictable endeavor. If you’re looking to reap long-term benefits online, buying backlinks might not be the ideal choice for your brand.

4. You could end up spending a lot of money for nothing

If you are thinking of buying backlinks, think again! These purchases could leave you feeling like you spent a lot of money, but gained nothing. You might buy yourself some temporary traffic or a brief boost in the search engine rankings, but who knows if your link touches will really lead to conversions?

Doing the hard work upfront to create content that people actually want and need – and gaining natural links from others – is always the best way to go for long-term success. Save yourself the headache, disappointment, and expense of buying backlinks and put your efforts elsewhere.

5. There’s no guarantee that the links will actually help your SEO

Don’t be fooled into thinking that links alone can make all your SEO dreams come true. Purchasing links may seem like a good idea, but there’s no guarantee that they’ll actually help your ranking, or that search engine algorithms won’t eventually find you out and penalize you later down the road.

So while it might be tempting to take the shortcut and buy yourself some links, it’s really not worth the risk – just stick to building authentic relationships with customers, content creators, and other online influencers so you can organically earn those inbound links instead!

Bonus tip: How to build high-quality backlinks

Building backlinks can be a tricky business, and putting in the work to make sure you’re doing it with high-quality sources is even trickier. But the investment pays off when you get sites from reputable sources linking to your own. You can establish yourself as an authority so that your content never goes stale, as long as you remember the three F’s: find, follow, and fortify.

Find promising sites to link back to yours – but only if they fit into your niche and have a good reputation. Follow through with contact pages or social media messages to establish partnerships that will provide your readers access to more relevant information while building credibility for your site. Lastly, fortify past connections by staying active in conversations and continually improving content quality alone so that mutual benefits never run dry.


If you’re looking for a quick and easy way to improve your website’s ranking in search engine results, buying links is not the answer. In fact, it could do more harm than good. Not only will you be penalized by Google if they catch you, but you could also end up with low-quality links that hurt your reputation and cost you more money in the long run. Stick to generating high-quality content and building organic backlinks through outreach and guest blogging – it may take longer, but it’s worth it in the end.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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