Buying Intent Keywords? Here’s What you need to Know.

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Content marketing is one of the most powerful business tools that can help you to attract leads and make sales. To make the most out of your SEO efforts, businesses will need to target high-volume intent keywords that drive relevant traffic to their website. 

If you are thinking of buying intent keywords, there are plenty of things to consider before making investments in SEO. This post is aimed at helping online business owners understand the basics of buying intent keywords that can help them to level up their online business and drive major sales across the platform. So, let us jump straight in.

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What are Intent Keywords?

Now that you have made up your mind about buying intent keywords, you will need to understand its basics. What are intent keywords in the first place? Let us explore what they are.

In simple words, intent keywords are basically the representation of the user’s search purpose. These can be segregated into four basic types. These include informational, commercial, transactional, and navigational keywords.

  • Informational intent keyword: These are deemed as keywords with low intent, that the users search for when they are looking to get more details or information about a specific product/service.
  • Commercial intent keyword: These keywords target users who are just on the brink of making a purchase. However, they are not ready to buy yet and still searching for alternatives.
  • Transactional intent keyword: Generally deemed as a very high intent keyword, these keywords lead directly to the sales page of your brand. 
  • Navigational intent keyword: These are also keywords with high intent that target users who are looking for a specific service or product but are unsure about where to find them.

These different types of keywords play a vital role in helping your online business rank first for your targeted users. Now with the proper understanding of the different types of keywords, you can be more confident about your decision of buying intent keywords.

How to find intent keywords and analyze viability?

Identifying keywords is crucial if you are buying intent keywords for your online business. With plenty of methods of finding them, let us try and understand some of the most effective ways to discover some great keywords.

– List out target keywords 

Before anything, you will need to come up with a list of probable keywords for your online business. What are you offering? Who are your customers? Answering all these questions will help you to come up with the right set of keywords that will boost SEO. Once you have the list, leverage online keyword analysis tools (more on that later) to analyze their viability for your online business.  

– Leverage online tools

From SEMrush to Goldie Agency and from Moz Pro to Ahrefs, there are a plethora of online keyword tools that can help you to identify and analyze keywords. These tools can be used to analyze your existing keywords and also give a complete overview of the keywords your competition is using. Understand what is working for them and not for you. Try to figure out why. Once you have understood the dynamics behind the success of specific relevant intent keywords, you should be more confident in buying intent keywords. Simply type in the domain name and you should be presented with all relevant keywords.

– Google Analytics

Another brilliant tool from the extensive suite of Google SEO tools, Google Analytics can help you to analyze your intent keyword performance for your SEO. Use the Acquisition table to understand your organic search data. You can easily monitor various performance metrics and understand if your content strategy is working or not. If not, you can always fine-tune your intent keyword strategy for the best results.

– Check SERPs

Before buying intent keywords, ensure to check with Google and other search engines to see which results pop up first. Scour through the first result page and see how your chosen keywords are getting ranked. Are the keywords similar to what you are looking for? How is the competition faring? Who is ranking first and why? All these questions can be answered if you carefully analyze search engine results. 

Note: Use incognito mode while doing so that your search history and browser cookies do not influence your results.

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– Testing

With a proper list of intent keywords, now is the time to test their viability. Place keywords in specific parts of your website and analyze their performance. For example, you can create two different sets of landing pages for your business, each with its own set of unique intent keywords. Monitor online traffic and search engine results for each and find out which set of keywords is working the best for your business. Once you are confident with the keywords, implement them in your business website and see scores of traffic rolling in.

– Auditing intent keywords

Now that you have narrowed down the list of intent keywords for your business and confident about buying keywords, there are a few things to consider before investing. These include

  • Relevance: This is the first thing to consider before buying intent keywords. Check how relevant your keywords are. If they are less relevant, there is no point in investing in such keywords.
  • Cost: No matter what we are buying, the cost plays a vital role in determining its investment viability. Understand how much will you be spending for each intent keyword for your PPC campaigns and make your SEO budget accordingly.
  • Search volume: Check how your chosen keywords are ranking in search engines along with the search volume directed towards them. Keywords with low search volume are often deemed to be keywords with low intent.

Buying intent keywords require a lot of consideration and thought. However, with the right keywords, targeted users will more easily be able to find you in search results. Start with the pointers mentioned above in mind and you should be able to figure out what works best for your business.

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