Best Cheap Link Building Strategies in 2023


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Link building opens up a new dimension for your online business regarding SEO. With businesses spending a ton of cash on tools to step up their link building game, smaller entrepreneurs often miss out on the perks that come associated with such huge investments. Many are left to wonder what some of the best cheap link building strategies can help.

Well, dwell no further. We have whipped up the perfect how-to guide for cheap link building that is sure to level up your online business. From forums to social mentions, there are tons of free or cheap link building methods out there. Let us take a look at a few.

1. Blog commenting:

No, we are not saying to spam comments with your links. It is not going to take you anywhere. Instead, businesses will need to take a more calculative approach when dealing with blog comments. This is an awesome cheap link building method proffered by new businesses to promote their new content.

To find relevant blogs to your niche, a simple Google search can be quite helpful if you are searching with the right keywords. This is a great way of getting some natural backlinks to your content and mustering some good audience without having to spend a dime.

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2. Forums:

Forums often host a huge number of active users having quite similar interests. Therefore, forums become a great way to find your target audience on a single platform. And with forums, users tend to be quite active which makes it quite easy for you to bring up your links to them.

Look for the right forums on the internet and sign up for them. Remember that users will only click on your link if you are adding some value to their lives. Forums can be a great cheap link building strategy for new and budding online businesses that are looking to bump up their online traffic.

3. Infographics:

The first web-pages were nothing but static text on a window. As the internet evolved through the decades, newer innovations started to line up in the online space. From images to videos, modern web pages can support a wide variety of media other than written words.

With images and graphics tending to have a higher engagement rate than simple words on a website, publishing infographics is one of the cheapest link building strategies that you can adopt for your business. But keep in mind, that to stand out, you need to come up with the right data that is not available elsewhere on the internet. If you are able to bring forth meaningful data for the audience that is appropriately analyzed and structured, other domains will surely backlink to your data in their content.

4. Business directory:

Another sure-fire and cheap link building strategy is getting listed on official business directories. When your business is listed in a business directory, it can help boost your site’s credibility. And with business directories generally having very high domain authority, it is a win-win situation for your online business. Plus, directory listing also helps your business become more discoverable for your target audience.

Start by gathering lists of relevant business directories that have high traffic with them. Send in your business details like URL and others to these shortlisted directories and wait for their approval to get yourself listed on its pages.

Note: Do keep in mind that you might need to pay some business directories to rank first in a particular niche. Though it can cost a bit, it is a great way to land first for your audience.

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5. Social mentions:

With almost the entire globe on social media, it has become one of the most indispensable parts for most of us. Mornings are never the same without scrolling through the daily dose of funny TikTok videos or your Instagram feed. And as social media platforms host billions of active users on a daily basis, social mentions can be quite an effective but cheap link building strategy.

Pair up with influencers or related businesses and ask them for a polite link back to your business. You can also ask your existing customers to leave mentioned reviews on their profile so that you can earn some free backlinks. Though social mentions do not hold the same impact for SEO as some other strategies mentioned on this list, users generally tend to have higher faith if your business is having good social standing on these platforms.

While there are plenty of link building strategies that you can leverage for your online business, we have listed out some of the most effective and cheap link building strategies that can have a positive impact on your link building efforts and help you to redirect a lot of valuable traffic. Find the best one that suits your online business and get the ball rolling.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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