How to Check Backlinks In Google Analytics [2023]

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Are you curious about how to check backlinks in Google Analytics? Look no further! 

In this article, we will delve into the world of Google Analytics and explore how you can use this powerful tool to check backlinks and gain valuable insights into your website’s performance. 

What is Google Analytics?

Google Analytics is a web analytics tool provided by Google that allows website owners to track and analyze various aspects of their website’s performance. 

With Google Analytics, you can gain insights into your website’s traffic, audience demographics, user behavior, conversion rates, and much more. 

By understanding how visitors interact with your website, you can make data-driven decisions to optimize your website’s performance and achieve your online goals.

Benefits of Google Analytics

Using Google Analytics to track and analyze backlinks can provide several benefits to website owners. 

Let’s explore some of the advantages of using Google Analytics for backlink analysis.

1. Enhanced SEO Insights

Google Analytics provides valuable insights into how backlinks are driving traffic to your website. 

By analyzing the performance of different backlinks, you can gain insights into which backlinks are driving the most traffic, engagement, and conversions. 

This information can help you optimize your backlink strategy and focus on building high-quality backlinks that drive meaningful results.

2. Comprehensive Data Visualization

Google Analytics offers a wide range of data visualization options, including charts, graphs, and dashboards, that make it easy to understand complex data at a glance. 

These visualizations can help you gain insights into your backlink performance quickly and easily, allowing you to make informed decisions about your SEO strategy.

3. Custom Reporting

Google Analytics allows you to create custom reports tailored to your specific needs. 

You can define the metrics, dimensions, and filters you want to include in your report, giving you full control over the data you analyze. 

This customization enables you to focus on the most relevant data for your backlink analysis, saving you time and effort.

4. Comparison and Benchmarking

Google Analytics allows you to compare your website’s performance with industry benchmarks and historical data. 

This comparison can provide insights into how your website’s backlink performance compares to industry standards and how it has evolved over time. 

Benchmarking can help you identify areas for improvement and set realistic goals for your backlink strategy.

How to Check Backlinks in Google Analytics

Now that we understand the benefits of using Google Analytics for backlink analysis, let’s dive into the process of checking backlinks in Google Analytics

Follow the steps below to get started.

Step 1: Access Google Analytics

To check backlinks in Google Analytics, you first need to access your Google Analytics account. 

If you don’t have an account, you can sign up for free on the Google Analytics website. 

Once you have an account, log in to your Google Analytics dashboard.

Step 2: Navigate to the Acquisition Report

In the Google Analytics dashboard, navigate to the Acquisition report. 

The Acquisition report provides insights into how visitors are acquiring your website, including through backlinks. 

To access the Acquisition report, go to the left-hand sidebar and click on “Acquisition.”

Step 3: Click on “Referrals”

Within the Acquisition report, click on “Referrals.” The Referrals report shows you the websites that are referring traffic to your website, including backlinks. 

By analyzing the Referrals report, you can gain insights into which websites are driving the most traffic to your website through backlinks.

Step 4: Analyze Backlink Performance

In the Referrals report, you will see a list of websites that are referring traffic to your website. These websites are potential sources of backlinks. 

You can analyze the performance of these backlinks by looking at various metrics such as sessions, bounce rate, pages per session, and conversion rate.

  • Sessions: Sessions refer to the number of visits to your website from a particular referral source. Higher sessions indicate that the backlink is driving more traffic to your website, which can be a positive indicator of its performance.
  • Bounce Rate: Bounce rate measures the percentage of visitors who leave your website after viewing only one page.
    A lower bounce rate indicates that visitors are engaging with your website and finding value in the content, which can be an indication of a high-quality backlink.
  • Pages per Session: Pages per session measure the average number of pages visited by a user during a session.
    Higher pages per session suggest that visitors are exploring multiple pages on your website, which can be a sign of a valuable backlink driving engaged traffic.
  • Conversion Rate: Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
    A higher conversion rate indicates that visitors from a particular backlink are converting into customers or achieving your website’s goals, which can be a strong indicator of a successful backlink.

Step 5: Set Up Advanced Segments

To gain deeper insights into the performance of backlinks, you can set up advanced segments in Google Analytics. 

Advanced segments allow you to filter your data and analyze specific subsets of your traffic, including traffic from backlinks. 

Here’s how you can set up advanced segments for backlink analysis:

  1. Go to the top of the Google Analytics dashboard and click on “Add Segment.”
  2. Click on “New Segment” to create a new segment.
  3. In the “Conditions” tab, select “Source” or “Referral Path” as the dimension and enter the domain name of the website from which you want to analyze backlinks.
  4. Click on “Save” to create the advanced segment.

Once you have set up the advanced segment, you can apply it to your Acquisition report to analyze the performance of backlinks from specific websites. 

This can help you gain insights into how individual backlinks are driving traffic, engagement, and conversions on your website.

Step 6: Analyze Backlink Quality

Not all backlinks are created equal. It’s important to analyze the quality of backlinks to ensure that they are positively impacting your website’s SEO. 

Low-quality or spammy backlinks can potentially harm your website’s ranking on search engine results pages. 

Google Analytics can help you identify and analyze the quality of backlinks using the following metrics:

Domain Authority: Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine results pages. 

What Is Domain Authority And How To Get A High DA For Your Website?

A higher DA indicates a more authoritative website, which can be an indication of a high-quality backlink.

Page Authority: Page Authority (PA) is another metric developed by Moz that predicts how well a specific page on a website will rank on search engine results pages. 

Analyzing the PA of the pages that are linking to your website can give you insights into the quality of those backlinks.

Linking Domains: Analyzing the number of unique domains that are linking to your website can also provide insights into backlink quality. 

A higher number of unique linking domains indicates that your website is being referenced by multiple reputable sources, which can be a sign of high-quality backlinks.

Anchor Text: Anchor text refers to the clickable text in a hyperlink. 

Analyzing the anchor text of backlinks can help you understand how those links are referencing your website. Backlinks with

anchor text that is relevant to your website’s content or keywords can be a positive indicator of a high-quality backlink.

To Analyze Backlink Quality In Google Analytics, You Can Use The Following Methods:

Linking Domains Report: In the “Acquisition” section of Google Analytics, you can navigate to “All Traffic” > “Referrals” and view the “Linking Domains” report. 

This report shows you the number of unique domains that are linking to your website, which can help you assess the quality of backlinks.

Moz’s Link Explorer: Moz’s Link Explorer is a popular tool for analyzing backlinks

You can enter your website’s URL and view a detailed report on the backlinks pointing to your website, including metrics such as Domain Authority, Page Authority, and anchor text. 

This can help you identify potentially low-quality backlinks that may need to be disavowed or removed.

Google Search Console: Google Search Console is another valuable tool for analyzing backlinks. In the “Links” section of Google Search Console, you can view a list of the websites that are linking to your website, along with their Domain Authority and anchor text. 

This can provide insights into the quality of backlinks and help you identify any potentially harmful links.

Once you have analyzed the quality of your backlinks, you can take appropriate actions to improve your website’s SEO. 

This may include disavowing low-quality or spammy backlinks, reaching out to high-quality websites for more backlink opportunities, or optimizing your anchor text strategy.

How to Check Backlinks in Google Analytics [Step-By-Step Guide]

Step 1: Select the Correct Google Analytics Profile

Log in to your Google Analytics account and ensure that you have selected the correct website profile that you want to analyze for backlinks.

Step 2: Navigate to Acquisition Reports

In the left-hand sidebar of Google Analytics, click on “Acquisition” to expand the menu. Then click on “All Traffic” and select “Referrals” from the dropdown menu.

Step 3: Check Your Backlinks Using the Referral Report

The Referrals report in Google Analytics provides information about the websites that are referring traffic to your website, which includes the backlinks you want to analyze.

In the Referrals report, you will see a list of websites that have referred traffic to your website, along with metrics such as sessions, bounce rate, and conversion rate. 

You can use this report to identify the websites that are driving significant traffic to your website and assess the quality of their backlinks.

You can further analyze the backlinks by clicking on the website URLs listed in the report. 

This will show you the specific pages on your website that are receiving traffic from these websites and the exact URLs of the pages on the referring websites that are linking to your website. 

You can also view other relevant metrics, such as the number of sessions, time on page, and conversion rate for each referral source.

Step 4: Utilize Advanced Techniques for Checking Backlinks in Google Analytics

In addition to the Referrals report, you can also use advanced techniques to gain deeper insights into your backlinks in Google Analytics. 

Here are some options:

1. Create Advanced Segments

You can create custom advanced segments in Google Analytics to filter and analyze specific segments of your traffic. 

For example, you can create an advanced segment to only include traffic from a specific referral source or a group of referral sources that you suspect may be providing low-quality backlinks. 

By analyzing these segments separately, you can get a more detailed view of the performance of different backlinks.

2. Set up Alerts

Google Analytics allows you to set up custom alerts based on specific criteria, such as a sudden increase or decrease in referral traffic from a specific source. 

You can set up alerts to monitor your backlinks and receive notifications if there are any significant changes in the performance of your backlinks. 

This can help you quickly identify any potential issues or opportunities with your backlink profile.

3. Use UTM Parameters

UTM parameters are tags that you can add to the URLs of your backlinks to track their performance in Google Analytics. 

By adding UTM parameters to the URLs of your backlinks, you can track the traffic, engagement, and conversion data for each individual backlink in Google Analytics. 

This can provide more granular insights into the performance of your backlinks and help you make data-driven decisions to optimize your link building strategy.

How to Use Backlink Analysis to Improve Google Rankings

Here are the steps to effectively use backlink analysis to improve your Google rankings:

Step 1: Choose a Backlink Analysis Tool

There are several backlink analysis tools available, both free and paid, that can help you analyze the backlinks pointing to your website. 

Some popular backlink analysis tools include Ahrefs, Moz, SEMrush, and Majestic. Choose a tool that fits your needs and budget, and sign up for an account.

Step 2: Analyze Your Backlinks

Once you have chosen a backlink analysis tool, use it to analyze the backlinks pointing to your website. 

Most backlink analysis tools provide comprehensive reports that include information such as the number of backlinks, the authority of the linking domains, the anchor texts used, and the performance metrics of the backlinks. 

Analyze this data to identify high-quality and low-quality backlinks.

Step 3: Identify High-Quality Backlinks

Focus on the backlinks that are coming from reputable and authoritative websites. 

These backlinks are likely to positively impact your website’s SEO performance. 

Look for backlinks from well-established websites in your niche or industry, websites with high domain authority, and websites with relevant and contextual content. 

These are the types of backlinks that can significantly improve your website’s authority and credibility in the eyes of search engines.

Step 4: Disavow Low-Quality Backlinks

Identify and disavow low-quality backlinks that may be harming your website’s SEO performance. 

These could include backlinks from spammy or irrelevant websites, websites with low domain authority, or websites with low-quality or duplicate content. 

Disavowing these backlinks using Google’s Disavow Tool can help you maintain a healthy backlink profile and prevent any negative impact on your website’s rankings.

Step 5: Explore Link Building Opportunities

Use backlink analysis to identify websites that are linking to your competitors but not to your website. 

Reach out to these websites and request a backlink, highlighting the value and relevance of your content. 

Building relationships with websites that are already linking to similar content can help you secure high-quality backlinks and improve your website’s authority and visibility in SERPs.

Step 6: Optimize Anchor Texts

Analyze the anchor texts used in the backlinks pointing to your website. 

Optimize anchor texts by using relevant keywords that accurately reflect the content of your website. 

Avoid using generic or spammy anchor texts, as they may not provide the desired SEO benefits and can even result in penalties from search engines. 

Optimizing anchor texts can help you improve the relevance and context of your website in the eyes of search engines.

Step 7: Monitor Backlink Performance

Regularly monitor the performance of your backlinks using your chosen backlink analysis tool. 

Track the traffic, engagement, and conversion data for each backlink to assess its effectiveness in driving results for your website. 

Use this data to optimize your link building strategy, focusing on the backlinks that are delivering the best results and making adjustments where necessary.

FAQS

How Do I Check My Backlinks On Google?

To check your backlinks on Google, you can use Google Search Console. 

Simply log in to your Google Search Console account, navigate to the “Links” section, and select “External Links.” 

Here, you will be able to see a list of websites that are linking to your website.

How Do I Check Traffic For Backlinks?

To check traffic for backlinks, you can use Google Analytics. 

Log in to your Google Analytics account, and navigate to “Acquisition” > “All Traffic” > “Referrals.” 

Here, you can see the traffic coming from each referral source, including the backlinks that are driving traffic to your website.

How Do I Manually Check Backlinks?

You can manually check backlinks by visiting the websites that you believe may be linking to your website. 

Look for any mention of your website or brand and check for clickable links that direct to your website. 

You can also use advanced Google search operators, such as “link:yourwebsite.com,” to find websites that are linking to your website.

Which Is The Best Tool To Check Backlinks?

There are several reliable tools available for checking backlinks. Some popular ones include Ahrefs, Moz, SEMrush, and Majestic. 

These tools provide comprehensive backlink analysis, including information on the number of backlinks, their quality, anchor texts, and more. 

Each tool has its own unique features, so it’s important to choose the one that best fits your specific needs and budget.

Which SEO Tool Is Best For Finding Backlinks Of A Website?

Ahrefs, Moz, SEMrush, and Majestic are among the top SEO tools for finding backlinks of a website. 

These tools provide detailed insights into backlink profiles, including information on the websites that are linking to a specific website, the quality of these backlinks, and other relevant metrics.

What SEO Tools Do You Use To Find And Monitor Backlinks?

As an AI language model, I don’t have personal preferences for SEO tools. 

However, Ahrefs, Moz, SEMrush, and Majestic are widely used and trusted by SEO professionals for finding and monitoring backlinks. 

These tools offer comprehensive features for backlink analysis, including monitoring changes in backlink profiles, tracking the performance of backlinks, and identifying new link building opportunities.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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