Check For Backlinks In Google: A Comprehensive Guide


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Are you ready to unlock the mysterious world of backlinks and conquer the SEO realm? Look no further! In this article, we’ll reveal the secrets of how to check for backlinks in Google.

Short answer: It’s a game-changer for your website’s visibility and success.

Stay tuned for expert tips, clever strategies, and the key to unraveling the backlink puzzle!

What are Backlinks?

Backlinks, also known as inbound links or incoming links, are hyperlinks on external websites that direct users to your website. 

Think of them as virtual votes of confidence from other web pages. 

When a reputable website links to your content, search engines interpret it as a signal of quality, relevance, and trustworthiness. 

Each backlink acts as a virtual pathway leading users from one online location to another, potentially attracting new visitors to your site.

Why Do Backlinks Matter?

Backlinks play a fundamental role in search engine optimization (SEO) and can significantly impact your website’s visibility and organic rankings. 

Here’s why they matter:

  1. Enhanced Authority: Backlinks from reputable websites enhance your website’s authority and credibility in the eyes of search engines. When search algorithms assess the quality and quantity of backlinks pointing to your site, they consider it a vote of confidence in your content, potentially boosting your rankings.
  2. Increased Organic Traffic: Backlinks can drive valuable organic traffic to your website. When users click on a backlink and land on your site, it opens up new opportunities for engagement, conversions, and potential long-term relationships.
  3. Discoverability and Indexing: Backlinks act as a pathway for search engine crawlers to discover and index your web pages. When search bots follow these links, they can explore and understand the structure of your website more efficiently, potentially leading to better search engine visibility.
  4. Referral Traffic: Backlinks can generate referral traffic from other websites. When visitors on external sites encounter your backlink, they may be enticed to click through to your website, expanding your reach beyond traditional search engine results.

Now that we grasp the importance of backlinks, let’s explore how to check them using the powerful tool, Google Analytics.

How to Check Backlinks in Google Analytics [Step-By-Step Guide]

To uncover valuable insights about your website’s backlinks, follow these steps within Google Analytics:

Step One – Select the Correct Google Profile

  1. Sign in to your Google Analytics account.
  2. Ensure you have the appropriate website selected from the drop-down menu, representing the website you wish to analyze.

Step Two – Dropdown Acquisition Reports > All Traffic > Referrals

  1. On the left-hand side of the Google Analytics dashboard, click on “Acquisition.”
  2. In the expanded menu, click on “All Traffic.”
  3. From the sub-menu, select “Referrals.”

Step Three – Check Your Backlinks Using the Referral Report

  1. The Referral Report will display a list of websites that have referred traffic to your website.
  2. To view the backlinks from a specific domain, enter the domain name into the search bar and click “Apply.”
  3. Analyze the data presented, including the number of sessions, bounce rate, and other relevant metrics, to gain insights into the performance of your backlinks.

By following these steps, you can gain valuable information about the external websites that are linking to your website, enabling you to evaluate the quality and impact of your backlink profile.

Check for Backlinks in Google: Unveiling the Power of Inbound Links

In today’s digital landscape, where search engine optimization (SEO) plays a vital role in online visibility, understanding the significance of backlinks is crucial. 

Backlinks, also known as inbound links, are hyperlinks from external websites that direct users to your website. 

They not only contribute to your website’s authority but also serve as a pathway for potential visitors. 

In this article, we will delve into the process of finding and checking backlinks, providing you with valuable insights to enhance your SEO strategy.

Step 1: Navigate to Link Explorer

To embark on the journey of discovering backlinks, we will first utilize the powerful tool called Link Explorer. 

This tool, readily available on the web, allows you to explore and analyze backlink profiles with precision and ease. 

By using Link Explorer, you gain access to a wealth of information that helps you comprehend the backlink landscape of your website and your competitors’.

Step 2: Enter Your Competitor’s URL

To kickstart the backlink exploration process, you need to identify your competitors. 

Choose websites that operate within your niche or industry and have a strong online presence. 

By analyzing their backlinks, you gain valuable insights into successful strategies and potential opportunities for your own website.

Once you have chosen a competitor, navigate to Link Explorer and enter their URL in the search bar. 

This action will initiate a comprehensive scan of their backlink profile, providing you with a wealth of data to analyze.

Step 3: Navigate to the “Inbound Links” Tab

Within Link Explorer, you will find various tabs presenting different aspects of the backlink profile. 

Click on the “Inbound Links” tab to gain a detailed overview of the backlinks pointing to your competitor’s website. 

This tab offers a plethora of information, including the linking domains, anchor text used, and the authority of the linking pages.

Step 4: Export Backlink Data into .csv

To ensure a thorough analysis of the backlink data, exporting it into a .csv file is highly recommended. 

By exporting the data, you can manipulate it in various ways, allowing for deeper insights and more efficient decision-making. 

Look for the export option within Link Explorer and save the backlink data to your preferred location on your device.

Step 5: Compile Backlink .csv Results from All Competitors

To gain a comprehensive understanding of the backlink landscape within your niche, it’s essential to repeat the process outlined above for multiple competitors. 

By compiling the backlink data from various sources, you create a holistic view that reveals patterns, trends, and potential opportunities.

Step 6: Sort All Backlinks by Page Authority

With the compiled backlink data at your disposal, it’s time to put your analytical skills to work. 

One crucial aspect to focus on is the page authority of the linking sites. Page authority, often measured on a scale from 1 to 100, indicates the strength and credibility of a website. 

Sorting the backlinks based on page authority allows you to prioritize high-quality links that carry more weight in terms of SEO value.

Step 7: Review All Linking Sites for Opportunities

Now that you have a well-organized list of backlinks, it’s time to review each linking site individually. 

As you explore each website, keep an eye out for potential opportunities to obtain backlinks for your own website. 

Look for websites that operate within your niche, have a solid domain authority, and are relevant to your content. 

Collaborating with these sites can lead to mutually beneficial relationships and increased exposure for your website.

FAQs About check for backlinks in google

How do I check my backlinks in GA?

To check your backlinks in Google Analytics (GA), follow these steps:

  1. Log in to your Google Analytics account.
  2. Navigate to the “Acquisition” tab.
  3. Click on “All Traffic” and then select “Referrals.”
  4. Here, you can view the websites that are linking to your site.

How can I see my backlinks?

To see your backlinks, you can use various tools such as Ahrefs, SEMrush, or Moz. 

These tools provide comprehensive backlink analysis, allowing you to explore your backlink profile, identify linking domains, and assess the quality and relevance of the backlinks.

How do I manually check backlinks?

If you prefer to check backlinks manually, you can follow these steps:

  1. Conduct a Google search using the “link:” operator followed by your website URL. For example, “”
  2. Google will display a list of websites that link to your site.
  3. Visit each linking website to analyze the backlink quality, relevance, and authority.

How do I get .gov backlinks?

Obtaining .gov backlinks can be challenging but not impossible. 

Here are some strategies to consider:

  1. Identify relevant government websites that accept external links, such as resource pages or directories.
  2. Create valuable, informative content related to your industry or niche that can be shared with government websites.
  3. Reach out to government agencies or departments and offer them your content as a resource.
  4. Collaborate with local government entities on projects or initiatives that can lead to backlink opportunities.
  5. Participate in government forums, discussions, or events, where you can establish connections and showcase your expertise.

Remember, building .gov backlinks requires patience, persistence, and a focus on providing value to the government entities you’re targeting.

Final Thoughts About check for backlinks in google

In conclusion, the process of checking for backlinks in Google is a valuable tool for enhancing your website’s SEO strategy. 

By navigating through Link Explorer, analyzing competitor backlink profiles, and identifying potential opportunities, you can unlock the power of inbound links. 

Remember to focus on quality over quantity, prioritizing high-authority sites that align with your niche. 

By incorporating this practice into your SEO efforts, you can improve your website’s visibility, increase organic traffic, and ultimately achieve better search engine rankings. 

Harness the potential of backlinks and watch your online presence soar.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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