Ready to dominate the competition? If so, you need an edge. A great way to get ahead is by analyzing your competitors’ backlinks and learning from their success.
Knowing which websites link to your competitors can help provide valuable insights into why they are outperforming you in search engine rankings.
In this blog post, we will explore the top 5 steps necessary for conducting competitor backlink analysis.
What is Competitor Backlink Analysis?
Competitor Backlink Analysis is all about out thinks our competition. It involves looking at what other websites are linking to the same page or piece of content that we are promoting, in order to see how we stack up.
By strategically engineering our website to be the cream of the crop, we can make sure that our content is going to top the search engine rankings!
We essentially identify who’s winning in a particular field, and use their success as motivation and inspiration to overtake them.
When it comes to competitor backlink analysis, choosing the right keywords is key to your success. Taking the time to select the best keywords for your backlink analysis is an essential part of the process of uncovering opportunities, especially if you want to discover the strategies your competitors are using.
Identify Your Competitors
Competition is inevitable in business, and it often makes or breaks a company’s success.
As such, competitor backlink analysis is essential for any business looking to thrive in their market. Knowing who your main competitors are can help you perform detailed analysis of their marketing strategies and tactics, allowing you to understand how to best position yourself against them.
Researching and analyzing backlinks of your competitors need not be tedious if you have the right tools.
Evaluate Website Competitors
Want to know how your website stacks up against the competition? Using a backlink checker tool can help you better analyze the websites of your online competitors.
Taking comparative measurements such as the quality and quantity of their inbound links, you can develop an understanding of where your own website is succeeding or lacking.
Knowing precisely which efforts are driving success for your competitors helps guide strategy decisions on social media engagements, article placements, or other SEO activities that may be taking place.
Identify the Top Referring Websites
Conducting competitor backlink analysis is a great way to ensure your website stays ahead of the competition.
By uncovering the top referring websites of your competitors, you can get inspired to try out new strategies and tactics that could give your site an edge.
Not only that, but by reverse engineering your competitor’s link building process, you can identify potential link opportunities for yourself too!
Top 5 tools for Competitor Backlink Analysis
1. Google Search Console
Google Search Console is a free tool that allows you to see the backlinks pointing to your website. You can use this tool to see which websites are linking to your competitors, and then reach out to those websites to try and get a backlink for your own website.
Majestic is a paid tool that offers a more comprehensive view of your competitor’s backlink profile. You can use Majestic to see not only which websites are linking to your competitor, but also the anchor text that is being used, the PageRank of the linking website, and more.
3. Moz Open Site Explorer
Moz Open Site Explorer is another paid tool that offers similar features to Majestic. With Moz Open Site Explorer, you can see which websites are linking to your competitor, the anchor text being used, the PageRank of the linking website, and more.
Ahrefs is a paid tool that offers similar features to Majestic and Moz Open Site Explorer. With Ahrefs, you can see which websites are linking to your competitor, the anchor text being used, the PageRank of the linking website, and more.
BuzzSumo is a free tool that allows you to see the most popular content on any given topic. You can use BuzzSumo to find popular content on your competitor’s website, and then share that content on your own website or social media channels in order to get backlinks from your competitor’s website.
If you want to stay ahead of the competition, it’s important to know what they’re up to. Competitor backlink analysis is a great way to do just that. By following the steps outlined in this post, you’ll better play to a view of your competition.