Think of Google as a popularity contest! The more people speak in your favor, the more chances you winning. SEO or Search Engine Optimisation is the key metric when it comes to appearing first for your audience. With tons of factors affecting SEO, there is probably no other crucial factor than backlinks. Many of you might wonder, do backlinks help SEO? In brief, YES!
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What are backlinks?
In simple words, backlinks are incoming links from other websites. Search engines place a huge bounty on backlinks as quality backlinks are a sign of a trusted website. For example, if a swimming website, let’s call it website A, links to a website listing out the top swimming gear (website B), the swimming gear website gets a vote of confidence or backlink from website A.
Backlinks play a vital role in determining your SEO viability. The following sections will answer the question, do backlinks help SEO?
Importance of backlinks
When considering SEO for your online business, backlinks play an undeniably critical role to determine your site’s authority and in turn your rankings on search engines. And as we all know, the higher your domain authority, the higher your rankings. But how do backlinks help SEO? Let us try and understand each factor one at a time.
Backlinks enhance domain authority
Search engines strive for relevance. Whenever a user places a search query, the algorithm behind search engines looks for what is relevant. Anytime you have backlinks from highly relevant and authoritative domains, search engines deem your content to be relevant and publish it in front of the user. This ensures that you are always on top of your search niche and that users are able to easily navigate to your website.
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Redirect traffic
Top sources generally have a lot of online traffic on their platform. This is a wonderful opportunity to earn a ton of potential customers. If platforms with high traffic density link back to your online business, users will deem your website to be credible and relevant which in turn enhances user trust in your services and products.
Inspire confidence among users
User trust is one of the key factors to your success. When your site is referenced or backlinked from authoritative domains, user trust will follow. Users tend to rely on active industry trends. If your website is backlinked from sites with a very high trust factor among users, chances are your brand will inspire the same level of confidence in the users. Just like how we tend to trust our favorite influencers.
How to get backlinks?
With a clear understanding of how backlinks help SEO, let us explore some of the most basic ways to score some backlinks and lay your question to rest, do backlinks help with SEO? Some of the best and most convenient ways to get backlinks include
Articles and blogs
Plenty of online businesses leverage blogs to enhance their SEO with backlinks. Try and come up with relevant blogs that can add value to the lives of your users. When you publish relevant blogs and articles, chances are other brands will refer back to them and you will gain some valuable backlinks.
Mentions
There are plenty of instances where one might need to mention your business. While some link back to your website, some may not. If they have already linked your website, you have gained a good backlink. But in case, the publisher fails to link back to your website, you can ask them politely to add a link to your website. If you are looking to take care of all the unlinked mentions, check out our guide on how to convert unlinked mentions into backlinks.
Outreach
There are thousands of websites in your niche. So why not reach out to them for backlinks? It can benefit you both. Crafting the right outreach campaign can help you to reach out to relevant websites where you should be able to easily place backlinks to your website.
Social media
Social media is the new normal nowadays. The current market is highly focused on social media and social media has all the right tools to help your online business flourish. From user reviews to brand mentions, social media is a great avenue to score some amazing backlinks to your online business and in turn redirect a lot of traffic. From Facebook and Instagram to TikTok and Snapchat, the social media backlink playing field is all yours.
Do backlinks help SEO? Yes definitely. From helping with surging traffic to enhancing your domain authority, backlinks come with a set of amazing perks and benefits. And with the internet overflowing with plenty of link-building tools, your online business is just one step behind towards total online dominance.
