Do Links In Youtube Descriptions Count As Backlinks [2023]


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Do links in YouTube descriptions count as backlinks? The short answer: yes! But wait, there’s more!

In this article, we’ll uncover the hidden power of those sneaky little links and explore why they matter for your channel’s success. Get ready to dive into the YouTube link jungle!

What Are YouTube Backlinks?

YouTube backlinks are links that are embedded within YouTube videos or their descriptions, leading users to external websites. 

These links are similar to traditional backlinks, as they serve the purpose of directing traffic from YouTube to other webpages. 

When a user clicks on a YouTube backlink, they are redirected to the linked website, providing an opportunity for increased visibility, referral traffic, and potential conversions.

How Do YouTube Backlinks Work?

YouTube backlinks work by utilizing the vast user base and popularity of the platform. 

When a YouTuber includes a link in their video description or within the video itself, viewers have the option to click on it and explore the linked content

This allows YouTubers to leverage their influence and direct traffic to their own websites or partner websites, depending on their goals and partnerships.

Why Use YouTube as Part of Your Backlink Strategy?

Integrating YouTube into your backlink strategy can offer numerous benefits. Let’s take a closer look at why you should consider utilizing YouTube for building backlinks:

1. Connect with New Audiences

YouTube boasts over 2 billion logged-in monthly active users, making it an incredibly powerful platform for reaching new audiences

By strategically placing backlinks in YouTube descriptions, you can tap into this vast user base and expose your brand to potential customers who may not have discovered you otherwise.

2. Diversify Your Marketing

Diversification is key in any marketing strategy, and YouTube provides an excellent opportunity to diversify your backlink profile. 

By incorporating YouTube backlinks alongside traditional website backlinks, you can create a more robust and varied online presence, expanding your reach and attracting different types of users.

3. Enhance Your SEO

Backlinks are an integral part of search engine optimization (SEO), and YouTube backlinks can contribute to improving your website’s SEO performance. 

When high-quality backlinks originate from YouTube, search engines recognize the credibility and authority associated with the platform, subsequently boosting the visibility and rankings of the linked websites.

4. Get More Leads and Sales

YouTube backlinks can serve as effective lead generation tools. 

By directing users from YouTube to your website or landing page, you have the opportunity to convert them into leads and ultimately drive more sales. 

Additionally, YouTube videos have a higher chance of going viral, potentially amplifying the reach and impact of your backlinks.

Related Article: Backlinks Youtube Videos: A Complete Guide

5. Build Brand Awareness and Equity

YouTube’s immense popularity makes it an ideal platform for building brand awareness and equity. 

By consistently creating valuable and engaging video content, and including relevant backlinks, you can establish your brand as an authority in your industry. 

Over time, this can lead to increased brand recognition, trust, and loyalty among your target audience.

6. It’s Easier than Other Types of Backlinks

Compared to other types of backlinks, such as guest blogging or influencer collaborations, YouTube backlinks are relatively easier to create. 

You can include links in your own YouTube videos or collaborate with YouTubers to feature your links in their videos. 

This accessibility makes YouTube backlinks an attractive option for businesses of all sizes.

7. Increase Your Brand Value and Credibility

When you associate your brand with reputable YouTube channels or create compelling and informative videos yourself, you enhance your brand’s value and credibility. 

YouTube backlinks from established and influential channels can significantly impact how users perceive your brand, instilling trust and confidence in their minds.

Do Links In YouTube Descriptions Count As Backlinks?

The answer to whether links in YouTube descriptions count as backlinks is yes, they do! 

When a YouTube video includes a link in its description, it functions as a backlink for the linked website. 

This means that search engines, like Google, recognize these links as valid indicators of credibility and authority. 

However, it’s important to note that the impact of YouTube backlinks on SEO can vary based on various factors, including the relevance of the video content to the linked website, the authority of the YouTube channel, and the overall quality of the backlink profile.

Types of YouTube Backlinks

There are several types of YouTube backlinks that you can utilize in your marketing strategy:

Profile Links

Profile links are the links included in the “About” section of a YouTube channel. 

These links can lead to your website, social media profiles, or any other desired webpage. 

Profile links are visible to anyone who visits the channel, making them an effective way to drive traffic to your online assets.

Custom Links

Custom links are links that appear as overlay annotations within a YouTube video. 

They can be strategically placed at specific timestamps or throughout the entire video, allowing viewers to click on them and explore related content or websites.

Related Article: How To Check YouTube Video Backlinks: YouTube’s Secrets

Video Description Links

Video description links are perhaps the most common type of YouTube backlinks.

These links are placed in the video description box, which appears below the video. 

You can include relevant links to your website, blog posts, landing pages, or any other valuable content related to the video.

Comment Links

Comment links are created by viewers who engage with the video through comments. 

When users share links in the comments section, they can drive traffic to external websites. 

However, it’s important to note that comment links are not under the control of the video creator and may vary in quality and relevance.

Card Links

YouTube cards are interactive elements that appear during the video playback. 

They can be used to include links to associated websites, merchandise, fundraising campaigns, or any other content that complements the video. 

Card links provide a visually appealing and engaging way to direct viewers to external webpages.

End Screen Links

End screens are displayed in the final seconds of a YouTube video and can include elements like video suggestions, subscribe buttons, and most importantly, links to external websites. 

End screen links allow creators to make a lasting impression and guide viewers to relevant resources or calls to action.

Benefits of YouTube Backlinks

Utilizing YouTube backlinks in your marketing strategy can yield several benefits for your brand and website:

Better Backlink Profile

By incorporating YouTube backlinks, you diversify your backlink profile and make it more robust. 

A varied backlink profile with links from reputable websites, including YouTube, can significantly improve your website’s authority, credibility, and overall SEO performance.

Increased Rankings

YouTube backlinks, when combined with other SEO strategies, can contribute to improved search engine rankings. 

When search engines recognize the relevance and quality of the YouTube backlinks, they assign higher credibility to the linked websites, ultimately resulting in better rankings.


YouTube is the second-largest search engine after Google, with billions of searches conducted every day. 

By leveraging YouTube backlinks, you increase your chances of being discovered by users searching for related content or topics. 

This enhanced discoverability can drive organic traffic and expand your audience reach.

Referral Traffic

YouTube backlinks are an effective way to drive referral traffic to your website. 

When users click on a YouTube backlink and visit your website, you have an opportunity to engage them further, showcase your products or services, and ultimately convert them into customers or leads.

FAQs About Do Links In Youtube Descriptions Count As Backlinks

Do links in YouTube descriptions help SEO?

Yes, links in YouTube descriptions can help with SEO by providing additional context and relevancy to your video. 

They can drive traffic to your website or other online content, which can positively impact your search engine rankings.

Can I put links in my YouTube description?

Yes, you can include links in your YouTube description. It’s a great way to provide additional resources, promote related content, or direct viewers to your website or social media profiles. 

Just make sure the links are relevant and comply with YouTube’s community guidelines.

What are backlinks in YouTube descriptions?

Backlinks in YouTube descriptions are hyperlinks that point from a YouTube video description to another website or web page. 

They serve as references or citations and can help search engines determine the credibility and authority of your content.

Are hyperlinks backlinks?

Not all hyperlinks are considered backlinks. 

Backlinks specifically refer to external links from one website to another. 

Hyperlinks, on the other hand, can be internal links (within the same website) or external links, which may or may not be classified as backlinks.

Why don’t links work in YouTube description?

If the links in your YouTube description don’t work, it could be due to various reasons. 

YouTube has certain restrictions and guidelines regarding the types of links that are allowed. 

Additionally, if the URL is not properly formatted or contains special characters, it may not function correctly.

Is it legal to use YouTube links on your website?

Generally, it is legal to use YouTube links on your website as long as you comply with YouTube’s terms of service and any applicable copyright laws. 

However, it’s important to respect the intellectual property rights of the content creators and ensure that you have the necessary permissions or licenses to embed or share their videos.

Does putting keywords in YouTube description help?

Including relevant keywords in your YouTube description can help improve the visibility and searchability of your video. 

Search engines use these keywords to understand the content and context of your video, which can lead to higher rankings in search results. 

However, it’s essential to use keywords naturally and avoid keyword stuffing, as it can have a negative impact on your SEO.

What is the difference between referring links and backlinks?

Referring links and backlinks are essentially the same thing. 

Both terms refer to hyperlinks that direct users from one website to another. 

These links serve as references and can contribute to the overall authority, visibility, and SEO of the linked website.

Do nofollow links count as backlinks?

Nofollow links do not count as traditional backlinks for SEO purposes. 

When a link has a nofollow attribute, search engines do not pass on authority or ranking signals to the linked website. 

While they may still generate traffic and have value in terms of referral traffic, they do not directly impact search engine rankings.

Do affiliate links count as backlinks?

Affiliate links typically do not count as backlinks for SEO purposes. 

The primary purpose of affiliate links is to track referrals and generate revenue for the affiliate marketer. 

However, if an affiliate link is accompanied by relevant and valuable content, it can still contribute to user engagement and indirectly impact SEO factors such as click-through rates and time on page.

Final Thoughts About Do Links In Youtube Descriptions Count As Backlinks

In conclusion, links in YouTube descriptions can be valuable for driving traffic and providing additional context to your video. 

While they may not have the same direct impact as traditional backlinks for SEO purposes, they can still contribute to the overall visibility and credibility of your content. 

YouTube links can generate referral traffic and help viewers discover related resources. 

Additionally, they can indirectly influence SEO factors such as user engagement and click-through rates. 

It’s important to follow YouTube’s guidelines, use relevant keywords, and provide high-quality content alongside your links to maximize their effectiveness. 

Ultimately, a well-crafted YouTube description with strategically placed links can enhance the overall success of your video.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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