Does Pinterest Count as Backlinks: Improved Website Rankings


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Does Pinterest count as backlinks? Well, it’s like asking if a unicorn can moonwalk—it’s a peculiar question that piques curiosity. 

In this article, we’ll uncover the truth and explore the magical world of Pinterest’s influence on your website’s SEO. Hold on tight!

What is Pinterest?

Before we dive into the nitty-gritty of Pinterest backlinks, let’s take a moment to understand what Pinterest is all about. 

Pinterest is a popular social media platform that allows users to discover and save ideas through visual content, such as images and videos. 

It serves as a virtual bulletin board where people can curate and organize content based on their interests. 

From fashion and home decor to recipes and DIY projects, Pinterest covers a wide array of topics, making it a versatile platform for users worldwide.

Does Google Own Pinterest?

Contrary to some misconceptions, Google does not own Pinterest. Google is a search engine giant and operates independently from Pinterest. 

While both platforms play essential roles in the digital landscape, they are separate entities with their own distinctive features and functionalities.

Does Pinterest Count as Backlinks?

Now, let’s address the burning question: Does Pinterest count as backlinks? The answer is both yes and no, depending on how you approach it. 

Pinterest is a platform that allows users to share links to external websites, blog posts, and articles. 

These shared links, often referred to as “pins,” can serve as backlinks if they are implemented correctly.

When a pin includes a link to an external website, it creates an opportunity for users to click on it and visit that website. 

From an SEO perspective, this can potentially drive traffic to the linked site

However, Pinterest uses a technique called “nofollow” for most of its outbound links. 

A nofollow link tells search engines not to pass on any authority or “link juice” to the linked website. 

This means that, by default, Pinterest links do not directly contribute to a website’s backlink profile or its SEO efforts.

Does Pinterest Affect Google Rankings?

Given that Pinterest backlinks are generally nofollow links, the question arises: Does Pinterest still have an impact on Google rankings? 

While Pinterest links may not directly influence rankings, they can indirectly contribute to an improved search engine visibility.

Pinterest is a highly popular platform with a massive user base. 

When users discover and save content from external websites on Pinterest, it increases the potential for that content to be shared and seen by others. 

If the content gains traction and generates organic engagement, it can lead to more natural backlinks from other websites, which do hold value in SEO.

Additionally, Pinterest can act as a source of referral traffic. 

When users click on a pin and are directed to the linked website, it can result in increased website visits and potentially enhance user engagement metrics, such as time spent on the site and pages per session. 

These metrics are factors that search engines like Google take into account when evaluating the relevance and quality of a website, which can indirectly impact rankings.

Does Pinterest Convert Traffic?

Now, let’s shift our focus to the question of whether Pinterest is effective in converting traffic. 

While driving traffic to a website is essential, it’s equally crucial to ensure that the traffic converts into desired actions, such as purchases, sign-ups, or inquiries.

Pinterest can be a valuable platform for businesses that align with its user demographics and interests. 

For example, if your target audience consists of individuals interested in fashion, home decor, or cooking, Pinterest can serve as a goldmine for driving qualified traffic. 

By optimizing your website’s content for Pinterest, crafting compelling pins, and utilizing appropriate keywords, you can increase the likelihood of attracting users who are genuinely interested in what you have to offer. 

However, conversion rates can vary depending on factors such as industry, targeting, and the overall user experience provided by the website.

How Valuable are Pinterest Backlinks?

Although Pinterest backlinks may not have a direct impact on a website’s backlink profile, they can still provide value in several ways. 

First and foremost, Pinterest can generate referral traffic, exposing your content to a wider audience and potentially increasing brand awareness. 

Moreover, if your pins gain popularity and get shared by other users, it can lead to natural backlinks from reputable websites, which do contribute to SEO efforts.

Furthermore, Pinterest offers the advantage of creating visually appealing content that captures users’ attention and encourages engagement. 

The more engaging and shareable your pins are, the more likely they are to gain exposure and potentially result in valuable backlinks.

Utilizing Pinterest for Traffic and Link Generation

To effectively harness Pinterest’s potential for driving traffic and generating valuable backlinks, follow these strategies:

1. Set up your profile

Start by creating a Pinterest business account and optimizing your profile. 

Use relevant keywords in your profile description and ensure that your website link is included. 

A well-optimized profile increases your visibility and helps users discover your content.

2. Research topics

Conduct thorough research to identify popular topics and trends within your niche. Look for keywords and topics that align with your target audience’s interests. 

This will help you create content that resonates with Pinterest users and increases the chances of engagement and link sharing.

3. Understand the anatomy of a perfect Pin

A well-crafted Pin is crucial for attracting attention and driving engagement. Aim for visually appealing images or videos with clear and concise text overlays. 

Use eye-catching colors, high-quality visuals, and fonts that are easy to read. Make sure the Pin’s dimensions adhere to Pinterest’s recommended aspect ratio for optimal visibility.

4. Use different Pin formats

Pinterest offers various Pin formats, including standard Pins, carousel Pins, and video Pins. 

Experiment with different formats to diversify your content and engage users in different ways. 

For example, carousel Pins allow you to showcase multiple images within a single Pin, while video Pins can provide a more interactive experience.

5. Create and Pin to relevant boards

Organize your Pins into relevant boards based on topics or themes. Optimize your board names and descriptions with targeted keywords

When Pinning your content, make sure to select the most appropriate board to ensure maximum visibility to users who are interested in that specific topic.

6. Aim for quality and consistency

Consistently creating high-quality and valuable content is essential for driving traffic and attracting backlinks. 

Share a mix of your own original content and curated content from other reputable sources. 

Be consistent in your Pinning schedule to keep your profile active and engage your audience regularly.

7. Engage with the Pinterest community

Pinterest is a social platform, so actively engaging with the community can help expand your reach and increase the chances of link sharing. 

Follow other users, like and comment on their Pins, and join relevant group boards to connect with like-minded individuals. 

Engaging with others’ content can lead to reciprocal engagement and potential backlinks.

8. Optimize your website for Pinning

Make it easy for users to Pin content from your website by adding Pin buttons or widgets to your web pages. 

These buttons allow visitors to save and share your content directly to Pinterest, increasing the likelihood of generating traffic and potential backlinks.

FAQs About Does Pinterest Count as Backlinks

Can you use Pinterest for backlinks?

Yes, Pinterest can be used for backlinks, although the links on Pinterest are generally “nofollow” links, meaning they don’t directly contribute to a website’s backlink profile.

What counts as a backlink?

A backlink is a hyperlink from one website to another. 

It is essentially a vote of confidence and endorsement from one website to another, indicating the linked website’s authority, relevance, and trustworthiness.

Is Pinterest a no follow link?

Yes, Pinterest predominantly uses “nofollow” links. This means that the links shared on Pinterest do not pass on any authority or “link juice” to the linked website from an SEO perspective.

Does Pinterest use SEO?

While Pinterest itself is not a search engine, it utilizes search engine optimization (SEO) techniques to ensure its content is discoverable and ranks well within search engine results pages (SERPs). 

Optimizing your Pinterest content with relevant keywords and engaging descriptions can enhance its visibility.

Can you list 3 types of backlinks?

Three types of backlinks include:

  1. Natural Editorial Links: These are links acquired naturally from other websites that find your content valuable and choose to link to it.
  2. Guest Post or Outreach Links: These are links obtained by reaching out to other websites and offering to contribute a guest post in exchange for a backlink.
  3. Social Media and Profile Links: These are links acquired through social media profiles, such as Pinterest, where you can share your website or content links.

How to do SEO without backlinks?

While backlinks are an essential aspect of SEO, it is possible to improve your website’s visibility without relying solely on backlinks. 

Focus on creating high-quality, relevant content, optimizing your website structure and meta tags, improving page load speed, and utilizing social media platforms to drive traffic and engagement.

Is Instagram a backlink?

Instagram itself does not provide traditional backlinks since the links in Instagram posts are not clickable unless added in the bio section or within Stories for verified accounts. 

However, Instagram can indirectly impact SEO by driving traffic, increasing brand visibility, and potentially leading to natural backlinks from other websites.

Is YouTube a backlink?

Similar to Instagram, YouTube does not provide traditional backlinks within video descriptions. 

However, YouTube can contribute to SEO efforts by driving traffic, increasing brand exposure, and potentially leading to backlinks if your videos are shared and embedded on other websites.

Do Google ads count as backlinks?

No, Google ads do not count as backlinks. Google ads are paid advertisements and not considered organic backlinks. 

However, they can still be valuable for driving traffic to your website and increasing brand awareness.

Does Pinterest have links?

Yes, Pinterest allows users to share links to external websites, articles, and blog posts. 

These links can be included in the descriptions of pins, allowing users to click and visit the linked website.

Do followers matter on Pinterest?

While having a large number of followers on Pinterest can help increase the potential reach of your content, it is not the sole factor for success. 

Engagement, content quality, and the relevance of your pins to users’ interests are also important for generating traffic and achieving your goals on the platform.

Are links on Pinterest safe?

Generally, links on Pinterest are safe. However, it is always advisable to exercise caution when clicking on any link, regardless of the platform. 

Ensure that the linked website is reputable and secure before proceeding.

Can Pinterest help Google SEO?

While Pinterest backlinks themselves do not directly impact Google SEO, Pinterest can indirectly contribute to SEO efforts. 

By driving traffic, increasing brand exposure, and potentially earning backlinks from other sources due to the popularity of your pins, Pinterest can indirectly enhance your website’s visibility and potentially improve its search engine rankings.

Can I promote my website on Pinterest?

Yes, you can promote your website on Pinterest by creating visually appealing pins that link back to your website. 

Optimize your pins with relevant keywords, engaging descriptions, and compelling visuals to attract users and drive traffic to your website.

Does Pinterest rank on Google?

Yes, Pinterest content can rank on Google search results. 

Pins that are well-optimized, relevant, and have gained popularity on Pinterest can potentially appear in Google’s search results, providing additional exposure and traffic to your content.

Final Thoughts About Does Pinterest Count as Backlinks

In conclusion, while Pinterest may not directly contribute to a website’s backlink profile due to its predominantly “nofollow” links, it still offers valuable opportunities for driving traffic and indirectly influencing SEO efforts. 

Pinterest’s massive user base, engagement potential, and the possibility of generating natural backlinks make it a platform worth considering. 

By optimizing your Pinterest presence, creating compelling pins, and engaging with the Pinterest community, you can enhance brand visibility, attract relevant traffic, and potentially earn valuable backlinks. 

Incorporate Pinterest strategically into your overall SEO strategy, understanding its limitations while leveraging its unique strengths for optimal results in driving website traffic and improving online visibility.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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