Looking for a way to skyrocket your ecommerce sales? Look no further than ecommerce backlinks! Backlinks can give your online store a massive boost in search engine rankings, making it easier for customers to find and trust your business.
In this article, we’ll explore the ins and outs of ecommerce backlinks and share tips on how to score them for your own online store.
Get ready to take your ecommerce game to the next level!
Table of Contents
Types of Ecommerce Backlinks
Not all backlinks are created equal.
In fact, the quality and relevance of the backlinks pointing to your ecommerce store can greatly impact your SEO efforts.
Here are some common types of ecommerce backlinks you may come across:
Editorial Backlinks:
These are backlinks that are earned naturally when other websites link to your ecommerce store because they find your content valuable and relevant.
For example, if you sell organic beauty products and a popular beauty blogger writes a review about your products and links to your store, that would be considered an editorial backlink.
These are highly valuable as they are based on merit and not paid for, making them more trustworthy in the eyes of search engines.
Guest Post Backlinks:
These are backlinks that are obtained by contributing a guest post or article to another website in your niche.
When you write a high-quality article for another website and include a link back to your ecommerce store in the author bio or within the content, it’s called a guest post backlink.
These can be a great way to build relationships with other websites in your industry, establish yourself as an expert, and generate targeted traffic to your store.
Business Directory Backlinks:
These are backlinks that come from business directories or local citation sites.
When you submit your ecommerce store’s information to online directories like Yelp, Yellow Pages, or Google My Business, you can include a link back to your website.
While these backlinks may not carry as much weight in terms of SEO value, they can still help with local search rankings and provide an additional source of referral traffic.
Social Media Backlinks:
These are backlinks that come from social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
When you share content from your ecommerce store on social media and include a link back to your website, it’s considered a social media backlink.
While these backlinks may not directly impact your SEO rankings, they can help drive traffic to your store and increase your online visibility.
Social Media Backlinks [2023 Update]: 28 Ways To Get Social Media Backlinks
Influencer Backlinks:
These are backlinks that are obtained by collaborating with influencers or bloggers in your niche.
When influencers or bloggers mention your ecommerce store in their content and link back to your website, it’s considered an influencer backlink.
These can be valuable as they can drive targeted traffic to your store and help you reach a wider audience.
Forum and Blog Comment Backlinks:
These are backlinks that come from comments you leave on forums or blogs in your industry.
When you leave a comment on a blog post or forum thread and include a link back to your ecommerce store in your comment, it’s considered a forum or blog comment backlink.
While these backlinks can be relatively easy to obtain, they may not carry as much weight in terms of SEO value, as they can be seen as spammy if not done correctly.
Ecommerce Link Building – Ultimate Guide for 2023
As the ecommerce landscape continues to evolve, effective link building strategies are critical for online stores to improve their search engine rankings, increase online visibility, and drive targeted traffic to their websites.
In this ultimate guide for 2023, we will delve into the world of ecommerce link building and explore strategies, tips, and best practices to help your online store thrive in the competitive online marketplace.
Understanding Ecommerce Link Building
Link building, in the context of SEO (Search Engine Optimization), refers to the process of obtaining high-quality, relevant, and authoritative links from other websites to your ecommerce store.
These incoming links, also known as backlinks, act as a vote of confidence from other websites, signaling to search engines that your ecommerce store is trustworthy and credible.
The more high-quality backlinks your store has, the higher it may rank in search engine results pages (SERPs), potentially leading to increased organic traffic and higher conversions.
How to Build Links for Ecommerce: Proven Strategies
Link building is a crucial aspect of search engine optimization (SEO) that can greatly impact the online visibility and success of your ecommerce store.
By obtaining high-quality, authoritative backlinks, you can improve your website’s rankings in search engine results pages (SERPs) and drive targeted traffic to your online store.
In this article, we will explore proven strategies for building links for ecommerce websites, including creating linkable assets, utilizing types of linkable assets, leveraging FAQ pages,
implementing niche edits, conducting digital PR, developing affiliate partnerships, utilizing influencer product reviews, and leveraging unlinked brand mentions.
Create Linkable Assets
One of the most effective strategies for building links for ecommerce websites is to create linkable assets.
Linkable assets are high-quality, valuable pieces of content or resources that other websites would naturally want to link to.
These can include informative blog posts, in-depth guides, infographics, videos, research reports, tools, templates, and other types of content that provide value to your target audience.
Creating linkable assets that are unique, engaging, and shareable can increase the likelihood of other websites linking to your ecommerce store, thus improving your website’s authority and visibility in search results.
Types of Linkable Assets
There are various types of linkable assets that you can create for your ecommerce website to attract backlinks.
Let’s explore some of the common types of linkable assets:
Resource Guides:
Comprehensive guides that provide valuable information and insights on a particular topic or industry can be highly linkable.
For example, if you have an ecommerce store selling fitness equipment, you can create a comprehensive guide on “The Ultimate Guide to Building Muscle at Home” or “The Complete Guide to Choosing the Right Treadmill for Your Home Gym.”
Infographics:
Infographics are visual representations of information or data that are easy to share and link to. You can create infographics that provide industry statistics, research findings, or informative visuals that are relevant to your ecommerce niche.
Videos:
Videos are highly shareable and can be embedded on other websites, providing an opportunity for backlinks.
You can create informative or entertaining videos related to your ecommerce store’s products or services, tutorials, demonstrations, or industry insights.
Research Reports:
Conducting original research in your ecommerce niche and publishing the findings in a research report can be a valuable linkable asset.
Other websites or publications may reference or link to your research, providing backlinks to your ecommerce store.
Tools and Templates:
Creating useful tools or templates related to your ecommerce niche can also be highly linkable.
For example, if you have an ecommerce store selling beauty products, you can create a skincare routine planner tool or a makeup tutorial template that other websites would want to link to.
FAQ Pages
Frequently Asked Questions (FAQ) pages are another effective strategy for building links for ecommerce websites.
FAQ pages provide valuable information and answers to common questions that your target audience may have about your products, services, or industry.
By creating a comprehensive FAQ page that covers relevant topics and provides valuable insights, you can attract backlinks from other websites that find your FAQ page helpful and informative.
Niche Edits
Niche edits, also known as curated links or contextual links, are a strategy where you identify existing articles or blog posts on other websites that mention topics related to your ecommerce niche but do not link to your website.
You can reach out to the website owners or editors and request them to add a link to your website in the existing article or blog post, thus creating a backlink.
Niche edits can be an effective strategy for obtaining relevant and contextual backlinks that can improve your website’s authority and visibility in search results.
Digital PR
Digital PR is a strategy that involves reaching out to online publications, bloggers, influencers, and other websites to secure coverage, mentions, or backlinks for your ecommerce store.
This can be done through press releases, guest blogging, influencer collaborations, or partnerships with industry publications.
By getting your ecommerce store featured on reputable websites, you can not only gain valuable exposure but also obtain high-quality backlinks that can boost your website’s SEO efforts.
Developing Affiliate Partnerships
Affiliate marketing is a popular strategy in ecommerce where you partner with affiliates who promote your products or services on their websites in exchange for a commission for each sale or referral they generate.
Besides generating sales, affiliate partnerships can also be a great way to build links for your ecommerce website.
Affiliates may promote your products or services by writing reviews, creating product comparisons, or showcasing your offerings in their content, which can result in backlinks to your ecommerce store.
A Note on Affiliate Links
It’s important to note that not all affiliate links are created equal when it comes to SEO. In order to comply with search engine guidelines, it’s important to ensure that affiliate links are properly disclosed as sponsored or nofollowed to avoid any potential penalties or negative impact on your SEO efforts.
Influencer Product Reviews
Influencer marketing is a powerful strategy in ecommerce where you collaborate with influencers in your niche to review and promote your products or services on their platforms.
Influencers often provide detailed product reviews, testimonials, or demonstrations, and may include links to your ecommerce store in their content or bio.
These links can generate valuable traffic and backlinks to your website, especially if the influencers have a large and engaged following.
Example of Dofollow Product Reviews
As mentioned earlier, it’s important to ensure that influencer product reviews include dofollow links, which pass link equity to your website and can positively impact your SEO efforts.
However, it’s crucial to comply with search engine guidelines and ensure that the influencer discloses the partnership and any compensation received for the review.
Unlinked Brand Mentions
Unlinked brand mentions are instances where your ecommerce store or products are mentioned on other websites but are not linked back to your website.
These mentions can occur in articles, blogs, social media posts, or other online platforms.
By conducting regular brand monitoring and identifying unlinked mentions, you can reach out to the website owners or editors and request them to add a link to your website, thus gaining valuable backlinks and improving your website’s authority.
Actionable Ways to Build E-commerce Backlinks to Your Website
Start an E-Commerce Blog, or Start Blogging Again
Creating and maintaining a blog on your ecommerce website can be a powerful way to build backlinks.
By consistently publishing high-quality, informative, and shareable content, you can attract attention from other websites, blogs, and online communities, leading to natural backlinks.
You can also leverage your blog to share valuable insights, industry news, product updates, and other content that can position your ecommerce store as an authority in your niche and attract relevant backlinks.
Replace Outdated & Old Content
If you have outdated or underperforming content on your ecommerce website, consider revamping and improving it to make it more relevant, engaging, and valuable.
By updating and optimizing your content, you can make it more shareable and attractive to other websites, leading to potential backlinks.
You can also identify and fix any broken links or errors in your content to ensure a seamless user experience and improve your website’s SEO, which can lead to better backlink opportunities.
Score Broken Backlinks
Broken backlinks are links on other websites that are no longer working, leading to a 404 error or a dead page on your website.
You can use tools such as backlink checker to identify broken backlinks pointing to your ecommerce store.
Once identified, you can reach out to the website owners or editors and offer to provide an alternative and relevant piece of content on your website to replace the broken link.
This can be a win-win situation where you get a valuable backlink, and the website owner fixes their broken link issue.
Backlink from Your Provider
If you have partnerships or collaborations with suppliers, manufacturers, or other providers, you can explore opportunities to obtain backlinks from their websites.
This can be in the form of testimonials, case studies, or partnership pages where you can showcase your relationship and obtain relevant backlinks.
Additionally, you can collaborate with your providers on co-marketing initiatives such as joint promotions, giveaways, or content collaborations,
which can lead to shared backlink opportunities and increased visibility for your ecommerce store.
Market Your Products with Other Brands
Collaborating with other brands in your niche or complementary industries can be a great way to build backlinks and expand your reach.
You can explore partnerships, cross-promotions, or content collaborations with other brands that share a similar target audience or have a relevant following.
By featuring each other’s products or services in your content, social media posts, or other marketing efforts,
you can create mutual backlink opportunities and tap into each other’s audiences, leading to increased brand exposure and potential backlinks.
FAQS
How Do I Create Backlinks For Ecommerce?
There are several ways to create backlinks for ecommerce websites:
- Create high-quality and shareable content on your website, such as blog posts, infographics, videos, or guides, that can attract natural backlinks from other websites.
- Reach out to relevant websites, blogs, and online communities in your niche and request for backlinks by offering valuable content or collaborations.
- Fix broken backlinks by identifying and replacing broken links pointing to your website on other websites.
- Collaborate with other brands or influencers in your industry and obtain backlinks through partnerships, co-marketing initiatives, or content collaborations.
- Utilize social media platforms, online directories, and industry-specific websites to obtain relevant backlinks to your ecommerce site.
Do Ecommerce Sites Need Backlinks?
Yes, backlinks are important for ecommerce websites.
Backlinks are considered one of the key ranking factors for search engines, including Google.
They can help improve the authority, visibility, and trustworthiness of your ecommerce site, which can lead to higher organic search rankings, increased traffic, and more potential customers.
Backlinks also play a crucial role in referral traffic, as they can drive visitors from other websites to your ecommerce site, leading to potential sales and revenue.
What Is An Example Of A Backlink?
An example of a backlink is a hyperlink on a website or web page that directs users to another website.
For instance, if a popular blog in your industry includes a hyperlink in one of their articles that leads to your ecommerce site, that would be considered a backlink for your website.
Backlinks can be in the form of text links, image links, or other types of clickable links that connect one website to another.
Why Are Backlinks Important For E-Commerce?
Backlinks are important for ecommerce websites for several reasons:
- They can help improve your website’s authority and credibility, which can positively impact your search engine rankings.
- Backlinks can drive referral traffic from other websites to your ecommerce site, leading to potential customers and sales.
- They can increase your website’s visibility and exposure, especially if you obtain backlinks from reputable and relevant websites in your industry.
- Backlinks can signal to search engines that your website is valuable and trustworthy, which can boost your SEO efforts and overall online presence.
What Is The Difference Between Backlinks And Domains?
Backlinks refer to hyperlinks on other websites that direct users to your website, while domains are the unique web addresses that represent individual websites.
In other words, backlinks are the links that connect one website to another, and domains are the websites to which these links point.
For example, if website A has a backlink on website B, website A is the domain, and the backlink is the hyperlink that leads users from website B to website A.
Do Backlinks Improve SEO?
Yes, backlinks can improve SEO (Search Engine Optimization).
Backlinks are considered a significant ranking factor by search engines like Google, as they can indicate the authority, credibility, and relevance of a website.
When a website has high-quality and relevant backlinks pointing to it, search engines view it as a valuable resource, and it can potentially result in higher organic search rankings.
However, it’s important to note that not all backlinks are equal, and quality matters more than quantity.
Obtaining natural and relevant backlinks from reputable websites through ethical and white-hat SEO practices can have a positive impact on your website’s SEO efforts.
