Like any other online business, e-commerce also benefits a lot from proper link-building. From enhancing brand visibility to attracting more customers, there are a lot of perks associated with it. There are plenty of eCommerce link building tactics that one can leverage for better SEO and that is why we have compiled a list of the top tactics to help step up your e-commerce link building efforts.
Why does eCommerce need link building?
No matter what you are selling, there are always plenty of competing products in your niche. Therefore, it becomes very important for your products to rank first if you want to make a sale. With proper link building, e-commerce businesses can enhance their SEO and, in turn, their SERP standings. Some of the more important perks of link building for your e-commerce business include:
- Greater online visibility: Using the right eCommerce link building tactics, you should be able to earn a lot of valuable backlinks to bolster your link building efforts and enhance online visibility.
- Higher traffic: E-commerce platforms that rank on top of search engines benefit from the high organic traffic that is redirected their way.
- Higher sales: With high traffic to e-commerce platforms, the potential of making a sale, increases and allows you to score a paying customer for your brand.
Here is all you need to know about eCommerce link building:
Top eCommerce link building tactics
These methods have been tried and tested to give the best chance of link building for your e-commerce business. Let’s get exploring.
This is one of the easiest link building tactics for e-commerce platforms. Publish link-worthy content on your website and ensure to make the blogs engaging and informative so that it adds value to the readers. For example, if you have a wonderfully illustrated infographic to show, creating a blog around it and publishing it on your website is a great idea. If your content has quality, people will definitely link back to it, earning you backlinks for your e-commerce business.
Another great eCommerce link building tactic to attract more traffic is by leveraging video content. Visual contents like videos often attract the audience the most. Create product promotional videos, how-to guides, etc to drive higher click-through rates and is quite effective for link building. Videos also rank higher on search results to help you score more organic traffic.
– Get listed on where to buy guides
Where to Buy guides are very popular among users who are looking for products to buy. To do this start by choosing a high-selling product from your catalog. Next, do a quick google search to find where to buy guides that feature similar products. All you need to do now is to reach out to the webmaster and request them to feature your product on the list and link back to your website. This is a great eCommerce link building tactic, that can help score tons of customers.
– Influencer marketing
Influencers do not need any introduction. With the explosive growth of social media platforms, influencer marketing has got huge traction. Choose influencers in your niche and reach out to them to feature your product to their followers. And as influencers have millions of followers, it can help you to convert some of them into paying customers for your brand. This also helps you to get a valuable social mention to aid in your link building efforts.
Want to know how I got 65K visitors in a month to my eCommerce website? Here’s how I did it:
There you have it! These are some of the most effective eCommerce link building tactics that you need to follow right away. If done right, this will help you get more customers to your e-commerce platform than ever before.