Enterprise SEO Audit: 18 Things To Check [2023]

Here’s our essential guide to conducting an Enterprise SEO audit and 18 things to check…

An Enterprise SEO Audit: 18 Things to Check

Performing an enterprise SEO audit is a critical process to ensure that your website is performing optimally in search engines. 

Here are 18 things to check when conducting an enterprise SEO audit.

1. Site Architecture

Site architecture refers to the structure of your website, including its navigation, internal linking, and URLs. Check for proper URL structure, a clear and concise navigation structure, and proper internal linking.

2. Keyword Research

Conduct thorough keyword research to identify the keywords your target audience is using to find your products or services. 

Make sure to include these keywords throughout your website.

3. On-Page Optimization

Check if your website has properly optimized title tags, meta descriptions, headers, and images. 

Ensure that your website’s content is of high quality and relevance to your target audience.

4. Mobile Responsiveness

More people access the internet through mobile devices, and search engines prioritize mobile-friendly websites. 

Check if your website is mobile responsive and provides a great user experience on mobile devices.

5. Site Speed

A fast website improves user experience and positively impacts SEO. Check if your website has fast loading speeds and if there are any issues that may slow it down.

6. Content Quality

Ensure that your website’s content is of high quality, relevant, and valuable to your target audience. Check for duplicate content and keyword stuffing.

7. Backlinks

Check the quality of your website’s backlinks. High-quality backlinks improve your website’s authority, while low-quality backlinks can hurt your SEO efforts.

8. Social Media Presence

A strong social media presence improves your website’s visibility, increases brand awareness, and drives traffic. 

Check if your website has a strong social media presence.

9. XML Sitemap

Ensure that your website has an XML sitemap to help search engines crawl and index your website’s pages.

10. Robots.txt

Check if your website’s robots.txt file is blocking search engines from crawling important pages on your website.

11. HTTPS

Secure websites improve user trust and SEO. Check if your website has an HTTPS connection and if there are any security issues.

12. Analytics and Tracking

Ensure that your website has analytics and tracking set up to monitor your website’s performance and make data-driven decisions.

13. Local SEO

If your business has a physical location, check if your website is optimized for local SEO. This includes proper NAP (name, address, phone number) information, local keywords, and local directories.

14. International SEO

If your business operates internationally, check if your website is optimized for international SEO. 

This includes proper hreflang tags, content localization, and international keywords.

15. Structured Data

Structured data markup provides additional context to search engines and can improve your website’s appearance in search results. 

Check if your website has structured data markup.

16. Site Errors

Check if your website has any broken links, 404 errors, or other site errors that may negatively impact user experience and SEO.

17. Competitor Analysis

Conduct a competitor analysis to understand your competitors’ SEO strategies and identify areas of opportunity for your website.

18. Website Accessibility

Ensure that your website is accessible to people with disabilities and adheres to web accessibility standards. 

This includes proper alt tags for images, keyboard accessibility, and proper heading structure.

What is an Enterprise SEO Audit?

An enterprise SEO audit is a thorough analysis of a website’s current SEO performance. 

It evaluates the website’s strengths, weaknesses, and opportunities for improvement. 

It typically covers various areas, including technical SEO, on-page SEO, off-page SEO, and content optimization. 

The audit helps identify issues that may be hindering the website’s ability to rank well on SERPs.

The Benefits of Conducting an Enterprise SEO Audit

Conducting an enterprise SEO audit can provide several benefits to businesses. Here are some of them:

Identify Technical SEO Issues

Technical SEO involves optimizing your website’s infrastructure to improve its visibility and ranking in SERPs. 

Conducting an enterprise SEO audit can help you identify technical issues that may be hindering your website’s performance. 

This includes issues such as broken links, duplicate content, and slow page load times.

Addressing these issues can help improve your website’s user experience and increase its ranking in SERPs.

Improve On-Page Optimization

On-page optimization involves optimizing individual web pages to improve their ranking in SERPs. 

Conducting an enterprise SEO audit can help you identify on-page optimization issues such as missing meta descriptions, poorly written content, and ineffective use of keywords. 

Addressing these issues can help improve your website’s relevance and ranking in SERPs.

Enhance User Experience

User experience is a critical factor in SEO, as search engines prioritize websites that provide a positive user experience. 

Conducting an enterprise SEO audit can help you identify areas where you can improve your website’s user experience. 

This includes issues such as slow page load times, poor navigation, and non-responsive design. 

Addressing these issues can help improve your website’s engagement and increase its ranking in SERPs.

Analyze Competitors

Conducting an enterprise SEO audit can help you analyze your competitors’ SEO strategies and identify areas where you can improve. 

This includes analyzing their keyword strategies, on-page optimization techniques, and link-building strategies.

Understanding your competitors’ SEO strategies can help you develop a more effective SEO strategy for your business.

Increase ROI

Ultimately, the goal of SEO is to increase your return on investment (ROI) by driving more traffic, engagement, and sales to your website.

Conducting an enterprise SEO audit can help you identify areas where you can improve your website’s performance, which can lead to increased traffic, engagement, and sales. 

By optimizing your website for search engines, you can increase your ROI and achieve greater success online.

Identifies Technical Issues

Technical SEO is critical to ensuring that search engine crawlers can access and index a website’s pages. 

An enterprise SEO audit can identify any technical issues that may be hindering the website’s visibility on SERPs. 

These issues may include broken links, slow page load speed, or poor mobile responsiveness.

Improves On-page SEO

On-page SEO refers to the optimization of individual web pages to rank higher on SERPs. An enterprise SEO audit can help identify opportunities to improve on-page SEO. 

For instance, the audit may reveal that some pages lack meta descriptions or have duplicate content. 

Addressing these issues can improve the website’s overall visibility on SERPs.

Enhances Content Optimization

Content is a critical aspect of SEO. An enterprise SEO audit can help identify gaps in content optimization. 

For example, the audit may reveal that the website lacks relevant content or has low-quality content. 

Addressing these issues can help improve the website’s search engine rankings.

FAQs on Enterprise SEO Audit

How to do an enterprise SEO audit?

An enterprise SEO audit involves analyzing various aspects of your website such as site architecture, keyword research, on-page optimization, backlinks, and analytics. 

You can use various tools such as Google Analytics, SEMrush, and Ahrefs to perform an enterprise SEO audit.

What is enterprise SEO?

Enterprise SEO is a process of optimizing websites with a large number of pages to improve their visibility in search engines. 

It involves developing and implementing SEO strategies that are tailored to the unique needs of large businesses.

What does an SEO audit include?

An SEO audit includes analyzing various aspects of your website such as site architecture, keyword research, on-page optimization, backlinks, social media presence, local and international SEO, site errors, and competitor analysis. 

It helps to identify areas of improvement for your website’s SEO.

What is the difference between SEO and enterprise SEO?

The main difference between SEO and enterprise SEO is that enterprise SEO is focused on optimizing large websites with a high volume of content and pages. 

It involves more complex strategies and requires a greater level of expertise.

What are the benefits of an enterprise SEO service?

The benefits of an enterprise SEO service include increased visibility in search engines, improved user experience, increased traffic, higher conversion rates, and a better return on investment. 

Enterprise SEO services help businesses to optimize their websites and improve their online presence.

How much does enterprise SEO cost?

The cost of enterprise SEO services varies depending on the size of the website, the complexity of the project, and the level of expertise required. 

It can range from a few thousand dollars to tens of thousands of dollars per month.

Is SEO expensive?

SEO can be expensive depending on the scope of the project and the level of expertise required. 

However, the return on investment can be significant, making it a worthwhile investment for businesses looking to improve their online presence.

Does Google charge for SEO?

No, Google does not charge for SEO. It is a free process of optimizing your website to improve its visibility in search engines.

Is SEO a monthly fee?

SEO can be a monthly fee as it involves ongoing efforts to optimize your website and improve its visibility in search engines. 

However, the cost can vary depending on the scope of the project and the level of expertise required.

How to be an SEO freelancer?

To become an SEO freelancer, you need to have a good understanding of SEO principles and techniques. 

You can acquire this knowledge through training and certification programs or through self-learning. 

You also need to build a strong portfolio and establish your reputation as an expert in the field.

Can I do SEO without paying?

Yes, you can do SEO without paying by using free tools and resources such as Google Analytics, Google Search Console, and free keyword research tools. 

However, it may be more challenging to achieve significant results without investing in paid tools and services.

How much do SEO freelancers make?

The income of SEO freelancers can vary widely depending on their level of expertise, the size and complexity of the projects, and the market demand. 

According to PayScale, the average hourly rate for an SEO freelancer in the United States is $50. However, experienced freelancers can earn significantly more.

In conclusion, performing an enterprise SEO audit is crucial for businesses looking to improve their online presence and visibility in search engines. 

By following the 18 things to check in this article, businesses can identify areas of improvement and take action to optimize their websites for SEO. 

By doing so, they can attract more organic traffic, increase brand awareness, and achieve a better return on investment.