There’s one SEO strategy that will always work: creating great content.
Your content needs to be interesting and informative to rank for competitive keywords on Google Search Engine Results Pages (SERPs).
Content briefs are a great way to plan your SEO strategy to create quality content that ranks well in search engines.
In this article, we’ll be talking about a new service called Frase that can help you write content briefs that rank #1 on Google for your desired keyword.
We’ll also discuss the pros and cons of using Frase vs other SEO services like Surfer SEO.
Let’s get started!
What is Frase.io?
FRASE is an AI-powered enterprise search engine with a sharp focus on improving website content.
Since its launch in 2018, FRASE has been picking up steam as it offers web admins a customizable workflow to index more pages faster than a typical human could.
Basically, Frase helps you write highly detailed content briefs quickly by generating SEO focused content briefs for you/your writers.
The outputs are SEO-optimized which means that your content will rank better in Google search engine results pages (SERPs) for your desired keywords.
This SEO tool is perfect if you’re looking for an easy way to create quality SEO content without having to learn how SEO works or spend a lot of time producing an effective content brief for your team.
How does Frase.io work?
Frase uses artificial intelligence to analyzes your topic of choice and generates SEO focused briefs with its content editor.
This enables it to generate relevant content summaries with high efficiency that are both SEO friendly and relevant to your topic of choice.
This makes it a great resource for content creation and filling up those content gaps. And it can help you save time while still getting high-quality results.
As an example, when you search for the target keyword “Digital Marketing” in Frase, it runs a scan and helps you:
- Find relevant topics and common questions that are most relevant to your KW
- Produces article summaries for your content writers (or yourself)
- Creates highly detailed content briefs
- Presents statistics in bullet point form as an easy resource to reference when writing
As a content creator, it saves you a ton of time especially if you’re writing on different topics, and it can help you get better results (ie. more traffic) with the right keywords to boot!
Frase.io: What are the Features?
Frase is rich with several capabilities that not only save you time but also help you produce visually appealing, well-structured and SEO-optimized content. Let’s look at some of Frase’s most important features in this review.
Automated the Research Process
When you need to write an article but don’t know the user intent or questions your audience might be asking, Frase can help.
After keying in your keyword, Frase will look through hundreds of articles to determine which ones are the best matches for your keyword.
It then generates a list of relevant questions from various sources such as People Also Ask, Quora, Reddit, Search Autocomplete Results, and so on.
So no more struggling through research or wasting precious writing hours trying to figure out what your audience wants from an article.
Frase provides you with the relevant questions and sources with answers, allowing you to write a much more engaging piece of content.
AI-Generated Content Briefs
With Frase’s AI-Generated Content Briefs, you can make your article more useful for search engines while also creating a more structured article that readers will enjoy reading.
The feature allows you to extract a certain topic from an existing article and then generate a ready-to-use and easy to read content brief with supporting quotes and keywords.
It also generates the most important questions that need answering within your article, along with links to related articles where you can find all the information you need.
Frase also lets you build your content briefs by adding sections or automating the content brief. This function is fantastic!
After you’ve collected all of the data, select Export and send the content to your content writers as an editable/read-only URL, PDF, or plain text.
2 minutes is all it takes!
AI Content Optimization
Using Frase’s content optimization feature allows you to automatically crawl your current content and compare it with the findings of your preferred keyword.
Frase gives you a content score based on the keyword density that you have compared to other top-ranking articles out there. You can use the content score to gauge how well optimized your article is.
This means you can track metrics such as word count and keyword density to ensure that your content is fully optimized to your chosen keyword.
This also means that you can track the effectiveness of your content over time and figure out which keywords are working best for you.
How To Create A Content Brief That Ranks #1
In this section, we’ll be discussing how you can use Frase to create an effective brief using its features.
First of all, on the “Content Brief” form, you’ll need to enter your desired keyword and choose the “related questions” that closely match your article’s goal.
Next, click the “Create Document” button at the top right corner of the screen and wait for Frase to generate a brief with suggested headlines, meta titles/descriptions as well as headings for different sections.
Check out what it generated!
You can now edit the brief with your own thoughts and ideas to turn it into a complete content idea.
Once you’re happy with the content brief, you can now export the information and hand it over to your writer.
How to create a content brief that ranks #1
In this section, we’ll be discussing how you can use Frase to create an effective brief using its features.
First of all, on the “Content Brief” form, you’ll need to enter your desired keyword and choose the “related questions” that closely match your article’s goal.
Next, click the “Create Document” button at the top right corner of the screen and wait for Frase to generate a brief with suggested headlines, meta titles/descriptions as well as headings for different sections.
Check out what it generated!
You can now edit the brief with your own thoughts and ideas to turn it into a complete content idea.
Once you’re happy with the content brief, you can now export the information and hand it over to your writer.
Frase vs Surfer SEO
What does Surfer SEO do?
Surfer SEO is a company that has been specializing in providing webmasters with the tools they need to achieve top rankings for their websites.
Surfer SEO offers many different services including: content planner, SERP analyzing features, Keyword Surfer, SEO Audits etc.
When you compare FRASE to Surfer SEO, Surfer is a more polished product, but Frase is catching up fast.
Each tool has its own workflow and presentation.
Frase includes the answer engine with plans to branch out into being able to help update websites’ content, whereas Surfer aims at quickly editing pages for on-page purposes only.
Frase vs Surfer SEO: Which one is better?
Both services offer a lot of features and are effective at getting your content ranked on Google.
Frase is a more lightweight solution that gives you everything you need in order to create a content brief that ranks #1.
Whereas Surfer is a more heavy-duty tool designed for webmasters with a lot of knowledge of on-page SEO who want to optimize their content efficiently.
Basically, Frase is good for content creation; Surfer SEO is great for content optimization.
Incidentally, Frase is my favourite tool because it’s so easy to use and I can literally generate a content brief with just one click of the button.
I don’t have to spend hours building up an effective content brief for my team when using this service.
Conclusion
If you’re looking for an easy way to create quality content briefs and get your team’s work done, then Frase is the service for you!
Starting at $44.99 per month, this AI-powered SEO tool will help you generate detailed content briefs without any hassle.
It’s also SEO-optimized which means that your content will rank better in Google search engine results pages (SERPs) for your desired keywords.
Will Frase take over other SEO tools in the market? Probably not.
But don’t let that stop you from using it to complement your current SEO stacks and help you work more efficiently in content creation.
