NOTE: Webmasters don’t like linking to promotional content. They just want purely value driven content. So just for your skyscraper article, remove any elements that are promotional from that particular page. After the outreach has finished, you can always add these elements back.
Examples Of Successful Skyscraper Articles (for inspiration):
Please follow me on YouTube here to learn more about link building/SEO.
Webmasters don’t like linking to commercial content. If they know you’re going to make money from the page and it doesn’t offer any value to them/their audience, they’re very unlikely to link to you.
So that’s why I recommend using the topics in your content calendar to build links to your site.
But to rank your sales pages, use internal link building instead (see tips below).
Your skyscraper article will attract links to your site.
Then you should link internally from your skyscraper article to the pages you want to rank, funnelling link juice/authority from your skyscraper articles to the pages you want to rank.
See my video tutorial on internal link building here: https://youtu.be/w55jFVqWzQw
I’d recommend 3-4 internal links minimum. But if you have more to add – and they’re relevant/natural – that’s fine.
The more relevant, useful resources you can add to your article the better.
Link building grows your website’s authority, making it easier to rank your content.
But what you should also do is produce more content targeting low competition, high volume keywords. Links make it easier to rank on Google, and more content means you can rank for more keywords (as long as it’s targeted).
For tips on keyword research, please check out this free video tutorial.
Because of the time, research and tools involved, this is an additional service I offer too – see details and pricing here.