Looking to boost your organic traffic by landing on the top spot on Google? Domain Authority or DA is an essential factor in determining your SERP standings. With a long and rich history in the SEO industry, DA was introduced by Moz as a metric to understand and quantify the quality of websites. This post is aimed at helping you understand the complete basics of DA, how high DA can help your website and how your website too can score a high DA score.
Understanding Domain Authority
The domain authority metric was first introduced by Moz, a leader in the SEO software space as a way to analyze the potential of websites and how credible a website is based on the search keyword. The more credible backlinks your website has, the higher DA it scores. There are plenty of other factors determining domain authority, though. High DA websites have a very high tendency to rank higher on SERPs.
What is a High DA score?
DA scores range between 1 to 100. Some of the biggest names on the internet like Google or Apple will have a very high DA of between 95 to 100, while sites with very low DA score somewhere between 20 and 30. Here is an approximate table of what DA scores mean
- >80 means excellent DA
- 60 to 70 means very good DA
- 50 to 60 is considered good DA
- 40 to 50 means an average DA
- 30 to 40 means below average DA, and
- <30 is considered poor DA
What is the need for high DA?
There is really no specific set of scores that we can deem as a high DA scale, however, one should aim for over 50 DA in order to stay relevant to search engines. Domain authority plays a huge role in determining your search rankings, therefore with high DA, you should expect your site to rank ahead of your competition and in turn redirect more organic traffic to your website.
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How to check your DA score?
You can easily check your website’s DA from the official Moz website. Simply sign up for a free account and enter your URL and get complete insights on your domain authority. You can also find similar tools on other major SEO platforms like Ahrefs or Linkgraph.io.
How to get high DA scores for your website?
Getting your website to high DA status can take effort and time. Here is a list of ways that can help you increase your website’s domain authority.
– Backlink! Backlinks! Backlinks!
Backlinks are critical if you want to get a high DA for your website. According to a recent study from Ahrefs, over 50 percent of websites are losing out on a ton of organic traffic due to poor backlinking. Therefore, it is very important that you get the right backlinks to your website. Check out our brilliant guide on how to get backlinks for your website.
Quickly build backlinks. Here’s how
– Create worthy content for High DA
Your content should be able to add value to the lives of your users. Publish worthy content if you want to increase your domain authority. If you are creating meaningful content for your online traffic, more and more people will share it which also drastically increases your chance of earning some backlinks.
– Remove bad links
Another great way of getting high DA for your website is by auditing your website and removing any and all bad links. By bad links, we refer to links that are disavowed, spammy or invalid. These links do more harm than good and thus is very important to get rid of them. There are plenty of SEO tools online that can help you with finding and removing bad links.
– Focus on internal links too
Internal links are a great way to redirect your online traffic to other informative web pages on your website. This helps to reduce bounce rates, improve engagement time, and provide link juice. Link juice is an SEO term that defines how many web pages link back to a page. This gives tight signals to the search engine’s algorithm which in turn enhances domain authority.
– Enhance User experience
Everything is in vain if the user experience is not well. The site responsiveness and user experience play a pivotal role in determining your DA score. With the proper structure of your website, search engines can easily crawl your pages and rank them higher on search results. Try adding a sitemap to your website, so that users can navigate with ease.
– Make it mobile friendly
More than half of your online traffic will originate from some type of mobile device. Would you want to lose out on it? Google too, puts a premium on mobile responsive design. So, if you want high DA for your website, ensure that it is well-optimized for mobile viewing.
With tons of perks associated with a high DA score for your business, who would want to miss out on all this lucrative online traffic? Follow the steps mentioned above carefully and set out to grab that high DA score that you always dreamed of.