Let’s be honest: link building is a tough job.
And it’s only getting more challenging.
Gone are the days when buying links was the easiest method. Today it’s no longer an option, yet links remain one of the top three ranking factors in search engines.
If you want to rank in 2023, you must have a strong link profile of links that points to your domain.
However, earning links isn’t getting any easier, it can be difficult to know where to focus your efforts to maximize returns. So,
Say “Hola” To Content Marketing
Content marketing is the best way to earn links for those running SEO campaigns in the majority of industries. Simply put, the world of content marketing is a minefield. You can approach it in a variety of ways and still achieve success in terms of link acquisition.
Just publishing blog posts and calling it content marketing is not enough. In fact, this strategy requires a constant effort to engage your audience to build brand awareness and increase conversions. Most importantly, you have to write articles that reflect the information that people actually need and are looking for.
Instead of posting a lot of generic articles and hoping for the best, it’s better to write really useful posts. By creating valuable content that people will search for, you can naturally increase your site traffic as potential customers discover your brand through search engines.
Of course, to appear in the top search results, you need to follow SEO best practices. There are many techniques that fall under this umbrella, one of which is backlink building. By featuring more high-quality content in your posts, you increase your site’s credibility with search engine crawlers.
Once potential customers land on your site, you can then use additional techniques to keep them there and encourage conversions. For example, you can link to posts to keep visitors reading, or direct them to your products or services as a solution to the problems mentioned in your article.
Finally, a huge part of successful content marketing is branding. To succeed in this field you need a few tools in your arsenal. For example, a link shortener can generate stylish URLs that are easy to use and go viral on the Internet.
How You Can Use Content Marketing To Build Links (3 Key Tips)
As mentioned, the goal of content marketing is not just about publishing posts. You want to build credibility, keep visitors on your site, and ultimately drive conversions. By incorporating link building into your strategy, you can do just that. Here are three top tips that can help you build high quality links using content marketing.
Create evergreen content to add lasting value to your blog
The term “evergreen content” refers to articles on topics that are always relevant. The goal is to create useful posts from now on forever. Instead of losing value over time, these pieces will continue to drive traffic to your site for years to come.
While you can always update time-sensitive content to keep it current, evergreen content usually doesn’t need to be touched. Thus, it also saves you time and effort that you can devote to other areas of your business.
This type of content also provides an opportunity to build a top link. Since your permanent posts are more likely to attract frequent visitors, they are a great place to add mentions of your products or services, as well as quality backlinks to increase and maintain your SEO credibility.
Evergreens can come in many different shapes. For example, imagine you have a travel blog. Some topics that your target audience will always find helpful include packing guides, a post about what to expect at the airport, or tips for getting stuck on the road with kids.
Invest time in guest blogging for other sites in your niche
Guest blogging is a practice in which the author of a blog writes a post for publication on another site. This can help you reach a new audience, and also offers an opportunity to build organic links.
If you are writing guest posts for quality blogs, you should be able to add at least one reference to your content or branding. This provides a powerful backlink to your site, giving it authority as well as bringing it to new readers.
Of course, being a guest blogger will require you to approach something with a clear strategy in mind. You will need a strong presentation and compelling content to convince other sites to share your posts.
This is again where short links can come in handy. Shorter, clearer URLs look more credible, which is important when you’re trying to attract CTRs from readers who might not be familiar with your brand.
Finally, consider looking for guest posting opportunities within your own niche. These readers are more likely to see your content that is relevant and relevant to your target audience.
Post relevant infographics to generate shareable links
An impressive infographic can be an attractive alternative to text posts. Mixing media occasionally can add variety to your content marketing strategy and reach potential customers who might not want to read an entire article.
To make charts really work for you, consider using lines and borders to separate information, shapes to draw the eye, and contrasting colors for clarity. These elements enable you to keep your content organized and help the audience process information quickly without any distractions.
To Sum It Up
Content marketing is still one of the most effective (and potentially scalable) ways to earn links to support your SEO campaign. With the right link building strategies using content marketing by Goldie Agency, you can easily build your backlink profile and fill worthwhile link posts on your site.
In this post, we’ve covered three ways you can use content marketing to build links:
- Create evergreen content to add lasting value to your blog.
- Invest time in guest blogging for other sites in your niche.
- Post relevant infographics to generate shareable links.
Do you have questions about using content marketing to build links? Ask in the comments section below!