How To Check For Backlinks To A Website: The Ultimate Guide


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Curious about your website’s backlinks? Don’t worry, we’ve got you covered! In this article, we’ll spill the beans on how to check for backlinks to a website. 

Discover the best tools, uncover hidden strategies, and take your SEO game to the next level. Ready to dive in? Let’s get started!

How do I get backlinks for my website?

To acquire backlinks for your website, you can employ several strategies. 

Firstly, create high-quality and engaging content that naturally attracts other websites to link back to you. 

Guest blogging on reputable websites within your industry is another effective method. 

Networking with other website owners, participating in forums or online communities, and leveraging social media platforms can also help you establish backlinks

Additionally, consider reaching out to influencers or industry experts for collaborations or interviews, as this can lead to valuable backlink opportunities.

What Are Backlinks?

Backlinks, also known as inbound links, are links from external websites that point to your website. 

They serve as a vote of confidence and credibility, indicating to search engines that your website is valuable and worth recommending to others. 

Think of backlinks as virtual referrals from other websites, vouching for the quality and relevance of your content.

Why Do Backlinks Matter?

Backlinks matter for several reasons. 

Firstly, search engines like Google consider backlinks as one of the key factors in determining the ranking of a website in search results. 

Websites with a higher number of quality backlinks tend to rank higher, as they are perceived as more authoritative and trustworthy.

Secondly, backlinks drive organic traffic to your website. 

When a user comes across a backlink on another website and clicks on it, they are directed to your site, potentially increasing your visitor count. 

This can result in more exposure, leads, and conversions for your business.

How Do I Earn Backlinks to My Site?

Now that we understand the importance of backlinks, let’s explore how you can earn them for your website. 

It’s important to note that earning backlinks is a gradual and organic process that requires time, effort, and quality content. 

Here are some effective strategies to consider:

1. Create High-Quality Content

Content is king in the digital realm, and creating valuable, informative, and engaging content should be your top priority. 

By providing content that is unique, well-researched, and relevant to your target audience, you increase the chances of other websites linking back to your content as a valuable resource.

2. Guest Blogging

Guest blogging involves writing articles or blog posts for other websites within your niche. 

This allows you to showcase your expertise and knowledge while gaining exposure to a new audience. 

When guest blogging, make sure to include a relevant backlink to your website within the content or author bio section.

3. Build Relationships and Outreach

Networking and forming relationships with influencers, bloggers, and industry experts can significantly boost your chances of earning backlinks. 

Engage with them through social media, share their content, and offer genuine value. 

Over time, this can lead to natural backlinks as they recognize your credibility and reciprocate the support.

4. Engage in Social Media and Online Communities

Participating in relevant online communities and social media platforms can help you establish your brand and attract attention from potential backlink sources. 

Share your content, engage in discussions, and provide helpful insights to position yourself as an authority in your field.

Analyzing Backlink Checker Tools

Backlinks are an essential aspect of any website’s SEO strategy. 

They not only help in improving search engine rankings but also contribute to building credibility and authority in the digital landscape. 

As a website owner or SEO enthusiast, it is crucial to have a reliable method to check for backlinks to a website. 

In this article, we will explore seven awesome backlink checker tools that can assist you in this process.


Ahrefs is widely regarded as one of the most comprehensive SEO tools available. 

It offers a robust backlink analysis feature that allows you to delve deep into the backlink profile of any website. 

By simply entering the website’s URL, you can obtain valuable insights into its backlink profile, including the number of backlinks, referring domains, and even the quality of those backlinks. 

Ahrefs provides a user-friendly interface with detailed graphical representations, making it easy to analyze and interpret the data.

Moz Link Explorer

Moz Link Explorer is another excellent tool that provides in-depth backlink analysis. 

It offers valuable metrics such as domain authority, page authority, and spam score. 

Moz Link Explorer allows you to explore the backlink profile of your own website or any other website of interest. 

Additionally, it provides insights into the anchor text used in backlinks, allowing you to understand the context and relevance of those links.


SEMrush is a versatile SEO tool that offers various features, including a powerful backlink checker. 

With SEMrush, you can analyze backlinks, view referring domains, and track changes in your backlink profile over time. 

This tool also provides a helpful feature called the Backlink Audit, which helps identify and remove toxic backlinks that might harm your website’s SEO performance. 

SEMrush is an all-in-one SEO solution that combines backlink analysis with other essential SEO functionalities.


While primarily known for its content analysis capabilities, Buzzsumo also offers a backlink checker tool. 

It allows you to identify the websites that link to a particular URL or domain. 

Buzzsumo provides valuable insights into the most shared content across different platforms, making it easier to discover potential backlink opportunities. 

By understanding what type of content attracts backlinks, you can tailor your own content strategy accordingly.

Google Search Console

Google Search Console, a free tool provided by Google, is an essential resource for website owners. 

While its primary focus is not solely on backlink analysis, it does offer some useful features in this regard. 

In the “Links” section, you can find information about the external websites that link to your website. 

Although the data provided may not be as comprehensive as that of dedicated backlink checker tools, Google Search Console gives you a solid starting point to understand your website’s backlink profile.


Majestic is a well-known backlink analysis tool that offers a vast database of indexed URLs. 

With its Fresh Index feature, you can explore recently discovered backlinks, providing you with up-to-date information. 

Majestic provides detailed metrics, including Trust Flow and Citation Flow, which help assess the quality and influence of backlinks. 

Additionally, the tool offers a Historical Index, enabling you to analyze the backlink profile of a website over an extended period.


Ubersuggest, created by digital marketing expert Neil Patel, is a comprehensive SEO tool that includes a backlink checker feature. 

By simply entering a URL, you can obtain an overview of its backlink profile, including the number of backlinks and referring domains. 

Ubersuggest also displays the domain score, which indicates the overall strength and authority of the website’s backlinks. 

With its user-friendly interface and straightforward presentation of data, Ubersuggest is an excellent choice for beginners.

FAQs About how to check for backlinks to a website

What is the best website to check backlinks?

When it comes to checking backlinks, different tools offer varying features and capabilities. 

Ahrefs is widely regarded as one of the best options available, offering a comprehensive backlink analysis with detailed insights. 

Moz Link Explorer is another reliable choice, providing valuable metrics to assess backlink quality. 

SEMrush, Majestic, and Ubersuggest are also popular tools with robust backlink checking functionalities. 

Ultimately, the “best” website to check backlinks depends on your specific needs, preferences, and budget. 

It’s advisable to explore and compare different tools to find the one that suits you best.

How do I check my backlinks on Google?

Google Search Console is a useful tool to check your backlinks within the Google ecosystem. 

To access this information, log in to your Google Search Console account, select your website, and navigate to the “Links” section. 

Here, you can find a list of external websites that link to your website. 

While the data provided may not be as extensive as dedicated backlink checker tools, it gives you a basic overview of your backlink profile within Google’s search engine.

How do I check my backlink traffic?

To check your backlink traffic, you can utilize tools like Google Analytics. Start by logging in to your Google Analytics account and navigating to the “Acquisition” section. 

From there, go to “All Traffic” and select “Referrals.” 

This will provide you with a list of websites that are sending traffic to your website through backlinks. 

You can analyze metrics such as sessions, pageviews, bounce rate, and conversion rate to assess the effectiveness of your backlinks in driving traffic to your site.

How do I manually check backlinks?

Manually checking backlinks involves a more time-consuming process, but it can still be valuable, especially for specific investigations. 

Begin by identifying the target website you want to analyze. 

Then, visit the website and examine its content to identify any links pointing to other websites. 

You can also perform a Google search using the “link:” operator followed by the website’s URL to find backlinks indexed by Google. 

Additionally, exploring social media platforms, industry directories, and online communities relevant to the website’s niche can help uncover additional backlink sources.

Final Thoughts About how to check for backlinks to a website

In conclusion, checking for backlinks to a website is crucial for understanding its SEO performance and improving its online visibility. 

The seven backlink checker tools mentioned in this article – Ahrefs, Moz Link Explorer, SEMrush, Buzzsumo, Google Search Console, Majestic, and Ubersuggest – offer valuable insights into a website’s backlink profile. 

Each tool has its own unique features and strengths, allowing users to analyze backlinks from various perspectives. 

By utilizing these tools, website owners and SEO enthusiasts can gain a comprehensive understanding of their backlink profiles, identify potential opportunities for improvement, and make informed decisions to enhance their website’s search engine rankings and online presence.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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