Image Backlinks Enhance Your Website’s Visibility


Get free, instant access to our SEO video course, 120 SEO Tips, ChatGPT SEO Course, 999+ make money online ideas and get a 30 minute SEO consultation!

Just Enter Your Email Address Below To Get FREE, Instant Access!

Are image backlinks the secret sauce to boosting your website’s SEO? Short answer: Yes! But how do they work?

In this article, we’ll dive into the world of image backlinks, exploring their benefits and strategies for success. 

From finding the perfect images to automating link building, we’ve got you covered. So, if you’re ready to harness the power of visuals and take your SEO game to the next level, keep reading. 

It’s time to unlock the potential of image backlinks and skyrocket your online presence!

What is a Backlink?

Before we dive deeper into the realm of image backlinks, let’s briefly revisit the concept of backlinks. 

In simple terms, a backlink is a hyperlink that connects one website to another. When one website links to another, it is essentially endorsing or vouching for the content and credibility of the linked website. 

Backlinks are seen as votes of confidence by search engines, such as Google, and can significantly influence a website’s search rankings.

Why Do Images Attract Links?

Images have an undeniable allure in the online world. They have the power to capture attention, evoke emotions, and convey complex information in a visually appealing manner. 

This inherent visual appeal makes images highly shareable and likable, which in turn increases the likelihood of them being linked to from other websites. 

Visual content tends to stand out amidst a sea of text, making it more memorable and engaging for users. 

Consequently, website owners and content creators often seek to incorporate images into their online presence to enhance the overall user experience and attract more organic links.

What Kinds of Images Attract Links?

When it comes to attracting backlinks, certain types of images tend to be more successful than others. Let’s explore some of the key categories of images that have proven to be link magnets:


Infographics are visual representations of complex information or data presented in a simplified and easy-to-understand manner. 

They have gained immense popularity due to their ability to distill complex concepts into visually appealing graphics

Infographics are widely shared across various platforms and have the potential to go viral, making them an excellent source of image backlinks.


Graphs are visual representations of data that allow for easy interpretation and comparison. Whether it’s a line graph, bar graph, or pie chart, graphs have the power to convey information succinctly and effectively. 

When presented in a compelling and insightful manner, graphs can attract links from websites seeking to cite or reference the data presented.


Photos are perhaps the most common and versatile form of visual content. From stunning landscapes to candid portraits, photos have an inherent ability to captivate and resonate with viewers. 

Websites that curate or publish high-quality and visually striking photos often find themselves on the receiving end of image backlinks from bloggers, journalists, and other content creators.


Maps serve as valuable tools for providing geographic information and visualizing spatial data. 

Whether it’s a world map, city map, or interactive map, these visual representations can be highly informative and engaging. 

Websites that leverage maps to present location-specific data or provide interactive experiences tend to attract backlinks from sources seeking to enhance their own content with relevant visual context.

Product Photos

For e-commerce websites, product photos are an indispensable asset. 

High-resolution images showcasing products from various angles and in different settings help potential customers make informed purchasing decisions. 

These visually appealing product photos often find their way into product reviews, buying guides, and online publications, leading to valuable image backlinks.

3 Ways to Build Links with Images

Now that we have explored the power of image backlinks, let’s dive into some actionable strategies for building links with images.

1. Claim Links from Improper Attributions

One of the easiest ways to build image backlinks is by claiming links from improper attributions. 

Many times, website owners or content creators use images without proper attribution or credit. 

By identifying these improper attributions and requesting proper credit, you can build valuable image backlinks.

a) Find Improper Attributions

To find improper attributions, you can use a reverse image search tool like Google Images or TinEye. 

Simply upload your image or paste the image URL and let the tool do the rest. 

The tool will show you all instances of the image online, and you can identify which websites are using your image without proper credit.

b) Reach Out and Request Proper Attribution

Once you have identified websites using your image without proper attribution, reach out to them and request that they add the appropriate credit. 

Be polite and professional in your request, and include the proper credit information for the image. 

In many cases, website owners will be happy to comply with your request and will add the proper attribution.

c) Automate Everything

To make the process of identifying improper attributions and requesting proper credit more efficient, you can use tools like ImageRights or Pixsy

These tools automate the process of finding unauthorized image use and help you claim backlinks with ease.

2. Claim Links from Unauthorized Use

Another way to build image backlinks is by claiming links from unauthorized use. 

If you discover that someone is using your image without permission, you can request that they add proper attribution and link back to your website.

a) Find Images Used Without Permission

To find images used without permission, you can use tools like Google Alerts or Mention. 

These tools monitor the web for mentions of your brand or images and can alert you when they are used without permission.

b) Reach Out and Request Attribution

Once you have identified unauthorized use of your image, reach out to the website owner and request proper attribution. 

Be clear about your ownership of the image and provide the necessary credit information. 

In many cases, website owners will be willing to add the proper attribution and link back to your website.

c) Automate the Discovery of Unauthorized Image Use

To streamline the process of identifying unauthorized use of your images, you can use tools like ImageRights or Pixsy. 

These tools scan the web for instances of your images and alert you when they are used without permission. 

This makes it easier to identify unauthorized use and claim valuable backlinks.

3. Use the TRUST Formula

The TRUST formula is a powerful strategy for building image backlinks by creating high-quality, engaging content.

a) Find a Trending Topic

Start by identifying a trending topic in your industry or niche. 

This could be a new product launch, a hot-button issue, or a popular trend.

b) Find Interesting Data About Your Topic

Next, research and gather interesting data or statistics related to your topic. 

This could be customer insights, market trends, or industry benchmarks.

c) Write the Headline

Craft a catchy and attention-grabbing headline that incorporates your data and topic. 

This should entice readers to click through to your content and engage with your image.

d) Create Your Image

Create a visually appealing and informative image that showcases your data and topic. This could be an infographic, a chart, or a graph.

e) Promote the Piece

Once your image and content are ready, promote your piece through social media, email marketing, and other channels.

This will help you reach a wider audience and attract valuable image backlinks from other websites and content creators.

By following the TRUST formula, you can create compelling content with engaging images that naturally attract backlinks and enhance your website’s visibility and authority.

Picking the Right Kind of Images

When it comes to image link building, selecting the right kind of images is crucial. Not all images have the same potential for attracting backlinks. Here are some tips for picking the right kind of images:

  • Relevance: Choose images that are relevant to your content or the topic you’re discussing. The more closely related the image is to the context, the higher the chances of it being linked to.
  • Visual Appeal: Opt for visually appealing images that catch the viewer’s attention. High-quality, well-composed images are more likely to be shared and linked to by others.
  • Uniqueness: Aim for images that are unique and stand out from the crowd. Avoid using generic stock photos that have been widely used. Unique and original images have a better chance of attracting backlinks.

Ensuring That the Images Are Being Used Online

Once you’ve chosen the right images, it’s essential to ensure that they are being used and shared online. 

Here are a few ways to do that:

  • Watermarking: Consider watermarking your images with your website URL or logo. This way, even if the image is shared without proper attribution, your branding will still be visible, potentially leading to backlinks.
  • Reverse Image Search: Regularly perform reverse image searches using tools like Google Images or TinEye to find instances of your images online. This will help you identify where your images are being used and if they are linked back to your website.

Learning to Automate Image Link Building

Automating certain aspects of image link building can save you time and effort. Here are some strategies for automating the process:

  • Email Outreach Templates: Create email templates that can be personalized and used for reaching out to website owners to request proper attribution or link placement. This can help streamline your outreach efforts.
  • Automated Alerts: Set up automated alerts using tools like Google Alerts or Mention to monitor mentions of your brand or images. These alerts will notify you whenever your images are used or linked to, allowing you to take appropriate action.

Monitoring the Image SERPs – Reverse Image Search

Monitoring the search engine result pages (SERPs) for your images is crucial to ensure proper attribution and identify potential backlink opportunities. Reverse image search can be a valuable technique:

  • Regular Search: Perform regular searches using your target keywords and phrases to see if your images appear in the SERPs. Monitor the rankings and identify if any of the results include backlinks to your website.
  • Reverse Image Search Tools: Utilize reverse image search tools like Google Images or TinEye to track where your images are being used across the web. This can help you discover new backlink opportunities or instances where your images are being used without proper attribution.

Checking if the Images Are Already Linking Back

To optimize your image link building efforts, it’s essential to identify whether your images are already linking back to your website. Here’s how you can check:

  • Backlink Analysis Tools: Use backlink analysis tools like Ahrefs or Moz to analyze your website’s backlink profile. Look for any existing backlinks that are associated with your images.
  • Image Attribution Check: Manually visit websites where your images are being used and check if they provide proper attribution and a link back to your website. If they don’t, consider reaching out and requesting the necessary changes.

Optimizing an Image and Its Properties

Optimizing your images and their properties can increase the likelihood of attracting backlinks. Consider the following optimization strategies:

  • Filename: Use descriptive filenames that include relevant keywords for your images. This can help search engines understand the content and improve your image’s visibility.
  • Alt Text: Include descriptive alt text for your images. Alt text provides textual information about the image and helps search engines index it properly. Optimize the alt text with relevant keywords while ensuring it accurately describes the image.
  • Image Metadata: Add relevant metadata to your images, including title, caption, and copyright information. This can enhance the overall visibility and credibility of your images.

Promoting the Images

To maximize the chances of attracting backlinks, actively promote your images. Here are a few promotion strategies:

  • Social Media: Share your images on social media platforms, including platforms like Instagram, Pinterest, and Twitter. Engage with your audience, use relevant hashtags, and encourage sharing to increase visibility and potential backlinks.
  • Image Directories: Submit your images to popular image directories or platforms related to your niche. These directories often have a high authority and can generate backlinks when your images are used.
  • Collaborate with Influencers: Partner with influencers or industry experts who can feature your images in their content or share them with their audience. This can significantly increase exposure and the likelihood of earning backlinks.

By implementing these strategies and consistently monitoring and optimizing your images, you can enhance your image link building efforts and increase the chances of attracting valuable backlinks to your website.

FAQs About Image Backlinks

Are image links bad for SEO?

Image links are not inherently bad for SEO. In fact, they can be beneficial for search engine optimization

When properly optimized, image links can improve user experience, increase engagement, and provide additional context to search engines. 

However, it’s important to ensure that image links are properly optimized with relevant alt text, descriptive filenames, and are placed in contextually relevant content.

What is an example of a backlink?

An example of a backlink is when another website includes a hyperlink that points to a page on your website. 

For instance, if a blog post from Website A contains a link to a relevant article on Website B, that link from Website A to Website B is considered a backlink. 

Backlinks are important for SEO as they indicate to search engines that your website is trustworthy and credible.

What are the types of backlinks?

There are several types of backlinks, including:

  1. Natural Backlinks: These are links that are acquired organically when other websites find your content valuable and link to it without any direct action from you.
  2. Guest Post Backlinks: These occur when you write and publish a guest post on another website and include a link back to your own website within the content.
  3. Editorial Backlinks: These are links that are included by website editors or journalists within their articles or publications to provide additional information or references.
  4. Directory Backlinks: These are links obtained by submitting your website to online directories or listing websites.
  5. Social Media Backlinks: When your website URL or specific content is shared on social media platforms and includes a clickable link back to your website, it is considered a social media backlink.

Which image URL is best for SEO?

For optimal SEO, it is recommended to use descriptive and keyword-rich filenames for your image URLs. 

Avoid generic names like “image123.jpg” and instead use names that accurately describe the image content and include relevant keywords. 

Additionally, ensure that the image URL is crawlable by search engines and is included within well-structured and contextually relevant web pages.

How does image SEO work?

Image SEO involves optimizing images on your website to improve their visibility in search engine results. 

This includes optimizing the image file size and format for faster loading, using descriptive filenames and alt text, and properly structuring the image within the HTML code. 

Image SEO also involves ensuring that the image is contextually relevant to the surrounding content and that it is properly linked and attributed.

What is the benefit of image SEO?

The benefits of image SEO include:

  1. Improved Visibility: Properly optimized images have a higher chance of appearing in image search results, leading to increased visibility for your website.
  2. Enhanced User Experience: Optimized images contribute to a better user experience by improving page load times and providing additional visual context.
  3. Increased Organic Traffic: Appearing in image search results can drive additional organic traffic to your website, especially if your images are relevant to popular search queries.

Do images boost SEO?

Yes, images can boost SEO when they are properly optimized. 

Optimized images contribute to a better user experience, increase engagement, and provide additional context to search engines. 

Images can also attract backlinks from other websites, which can positively impact your website’s authority and rankings in search results.

Do images increase SEO?

Yes, images can increase SEO when they are properly optimized and used strategically. 

Optimized images can enhance the overall quality and relevance of your web pages, improve user engagement, and attract organic traffic

Additionally, when images are shared and linked to by other websites, they can generate valuable backlinks, which are important ranking factors for search engines.

Is YouTube a backlink?

YouTube can provide backlinks to your website if you include a link to your website in the video description or within the video itself. 

When other websites embed your YouTube video on their pages, it can also generate backlinks to your YouTube channel or the video itself. 

Backlinks from YouTube can contribute to your website’s SEO efforts.

What does SERP mean?

SERP stands for Search Engine Results Page. It refers to the page displayed by a search engine in response to a user’s search query. 

The SERP typically includes a list of organic search results, paid advertisements, featured snippets, knowledge panels, and other elements relevant to the search query.

Is Instagram a backlink?

Instagram itself does not provide traditional backlinks since the platform does not allow clickable links in regular posts

However, you can include a link in your Instagram bio or utilize the “Swipe Up” feature in Instagram Stories to direct users to your website. 

These links can generate traffic and potential backlinks if users share them on other websites or platforms.

What are backlinks to 404 pages?

Backlinks to 404 pages are links pointing to pages on your website that no longer exist or have been removed. 

These links can occur when other websites have not updated their references or when external links to your website contain incorrect URLs.

It’s important to regularly monitor and fix such backlinks to ensure a smooth user experience and maintain your website’s SEO performance.

What are strong backlinks?

Strong backlinks are high-quality, authoritative links that come from reputable and trustworthy websites. 

They are typically from websites with a high domain authority, relevant content, and a good reputation in the eyes of search engines.

Strong backlinks have a significant positive impact on your website’s SEO and can help improve its visibility and rankings in search results.

What tools find backlinks?

There are various tools available that can help you find backlinks to your website. Some popular backlink analysis tools include Ahrefs, Moz, SEMrush, Majestic, and Open Site Explorer. 

These tools provide comprehensive insights into your website’s backlink profile, including information on the number of backlinks, their quality, anchor text, and linking domains.

What is a main image URL?

A main image URL refers to the specific URL address that points directly to the location of a main image on a web page. 

The main image URL is used to display the image on the webpage and can be used for various purposes, including optimizing the image for SEO, sharing it on social media, or embedding it on other websites.

Final Thoughts About Image Backlinks

In conclusion, image backlinks can be a valuable asset for enhancing your website’s SEO and online visibility. 

By strategically selecting and optimizing images, you can attract backlinks from other websites, improving your website’s authority and rankings in search engine results. 

Remember to choose relevant and visually appealing images, optimize them with descriptive filenames and alt text, and monitor their usage across the web. 

Additionally, promoting your images through social media and collaborations can further amplify their impact. 

Incorporating image backlinks into your SEO strategy can provide a unique and engaging way to drive organic traffic, increase user engagement, and ultimately boost your website’s success.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

Leave a Comment


Get free, instant access to our SEO video course, 120 SEO Tips, ChatGPT SEO Course, 999+ make money online ideas and get a 30 minute SEO consultation!

Just Enter Your Email Address Below To Get FREE, Instant Access!