The best link building company uses excellent tools and features that let them stand out from the crowd. It has a unique link building strategy that is built on organic traffic and the best keyword research. More so, it should contain uniquely written evergreen content that is relevant to the website or page.

Understanding the Best Link Building Company Features

Have you ever wondered why a link building company is considered the best in its niche? Here are the top factors that give you a clear and flawless picture of the best shot. 

Building Content-level Relevance

Getting REAL links in a notoriously tricky niche is not that easy. You must sacrifice relevance at the domain-level. Instead, you have to build content-level relevance. You may be asking “why” now. The answer is that this is the solution for making your placement appear natural.

Making your placement appear more natural, means that the content should be written by a legitimate author and could be in the form of an editorial. Then, the link profile should be beautiful. The domains must have DoFollow links from high authority sites. 

Another thing to remember in getting the best link building company is that it should build links that are linked to linkable assets. For instance, expert link builders can link to blog posts that are data-driven.

You Get What You Pay For

Never expect to pay $50 for an excellent quality link that will bring you to the top rank of Google’s first page for very long years. Though cheap is not bad but remember that in link building services, you usually get what you pay for.

So, take a big leap now. Invest in high domain authority sites. Get deeper and highly relevant content. Use natural anchor texts. Recommend the external links that you want to surround your links. 

Niche Matters

You cannot get better quality links and placement in a narrow and tricky niche. This is the reason why you need linkable assets. Why? It’s because of the fact that linkable assets are not just created for attracting links. They are also for the purpose of monetization, brand awareness, and social shares, among others. So, create linkable assets and not transactional pages. 

Go Organic

Organic backlinks matter to get Google’s trust. To achieve this, you don’t just need evergreen words and anchor texts in your post. You also need to think about the images that you will use for your post. 

For this reason, you need to publish images that are-reference worthy and original. This could be in the form of an infographic, hand drawn images, screenshots or animated graphics that will create an impact to the users or readers that they will surely love to embed and link to in their upcoming posts. Publishing ultimate guides, proprietary datasets and original research are other ways for attracting more organic backlinks from authoritative sites.

Influencing Backlinks

You can influence backlinks in various ways. One way to do this is to go for guest podcasting. This gives you exposure for your site’s easy referral traffic. Keep an eye on podcast channels within your niche. These channels publish complementary blog posts that might enable linking to your domain.

This means that you need to obtain the email address of the host and try to contact him. Then, pitch yourself as an authority on the topic they might be interested in that will feature you as a guest in his next podcast. If the hosts like it, then they will contact you back.

Adding value to existing content is another way to influence backlinks. To do so, you need to look for related keywords where you want your target audience to discover your brand. Then, reach out to the author of the best-ranking post on Google that’s related to your brand. If he agrees to include your brand or product in his post, then you have an edge in the competition. 

Fixing a website’s broken link is another way to influence backlinks. Here, you need to reach out to the specific website again where you decide to link to. You then send an email informing them about the broken link and offer help to fix the issue by providing value to their site. If they agree, then your outreach in influencing backlinks is a success. 

The Bottom Line

No link building company is perfect at all. Yet, we can always look for the features or characteristics of an excellent link building strategy that could give more benefits and even value-added features to boost website ranking. Look for a company that really uses safe and natural ways in building high-quality links for longer-lasting positive results you can always count on.