Link Building Tool Features that Generate the BEST Results


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Are you looking for that excellent link building tool with all the great features you could ever imagine to rank higher in SERPs? Are you planning to spend more in searching for the best tools and software in link building and other SEO strategies?

If your answer is “YES” to both of these questions, then you are on the right page. Head on to the very end of this post to find the best of everything that an amazing link building tool has to offer.

What Makes Up an Amazing Link Building Tool

A perfect link building tool has loads of amazing features and benefits that are designed to impress the algorithms and make your business succeed based on your chosen niche.

There are different link building tools for search engine optimization that exist to cater to  your different needs and functionalities. Examine all of each feature and see what sets them apart to help you choose what works best for your website.

Here are your link building tool options for best SEO functions.

  • SEMrush – The SEMrush Link Building Tool is great for agency use
  • Ahrefs – Works great for link analysis and competitor analysis
  • Moz Link Explorer – Best in tracking links
  • Buzzstream – Best used for outreach and link prospecting
  • Linkody – Most affordable link building tool
  • Hunter – Best for email verification
  • Surfer – Best for article writing, content planning, content marketing, and site audit

Knowing the list of the best link building tools out there, let’s take a closer look at the first two amazing tools online, namely, SEMrush and Ahrefs.

SEMrush vs. Ahrefs: Which Link Building Tool Suits You Best

SEMrush and Ahrefs are among the leading link building tools that users argue about their amazing features. Some say that SEMrush is the best. Others vote for Ahrefs as being the best software. To know more about their common and unique features, let’s see what each of them has in store for its end users.


SEMRush is a platform that helps you to optimize your website for search engine visibility, credibility, and higher ranking than before. This is an all-in-one SEO suite ensuring concrete results through its end-to-end link building approach.

Best Functionality and Feature

Although SEMrush is great for individuals, it is highly recommended for agencies because of its amazing capability for tracking top performing links easily. This is based on geographical region.

It also has over 43 million backlinks in its dynamic database to ensure that your website gets the best backlinks. This offers security to agency owners for delivering excellent results.

Unique Feature

SEMrush has its own unique tool called the Backlink Gap Tool. This makes a great starting point for any link building strategy as it allows you to run a comprehensive backlink analysis. You can then use it in comparing your link profile to your competitors. The process lets you discover potential opportunities in getting high-quality links.

How Backlink Gap Tool Works

Backlink Gap Tool helps you focus on acquiring links so as not to close the gap in the case of a weaker link profile compared to your competitors. This lets you view the link gap prospects based on four categories: weak, strong, shared, and unique.

Plans and Pricing

SEMrush plans and pricing ranges from 119.95/month to $449.95 per month. It offers both a 7-day free trial and a limited account. You may also choose to pay annually and enjoy up to 17% savings.


Ahrefs is another all-in-one SEO platform that even goes beyond link building strategy. Like SEMrush, it also offers end-to-end linking building capabilities. It has lots of features that can give you all the relevant information you need for increasing your website ranking.

Best Functionality and Feature

Ahrefs has the Site Explorer that gives you insights to know more about your competitor’s backlinks. Its link intersect feature lists all the websites linking to your competitors, except yours.

Ahrefs’ Content Explorer identifies highly popular articles on given topics or keywords based on referring domains that are linked to them. You can then add these domains for outreach if these match your needs.

Unique Feature

Ahrefs Site Explorer and Content Explorer create uniqueness in getting the best link building results for your website. These are even matched with the Ahrefs crawler being one of the most active tools next to Google.

Why Use Ahrefs Crawler

Aside from being so active next to Google, Ahrefs crawler’s baclink index has more than three trillion live backlinks. Sorting your web pages by link growth is also possible here. This allows you to identify the pages that has the highest number of backlinks. You can then replicate this strategy on the other pages of your site.

Plans and Pricing

Ahrefs monthly plans start at $99. You can enjoy two months free when you pay annually. You can also get its 7-day access to all of its features with a small fee of $7.

The Verdict

SEMrush and Ahrefs are the two leading platforms with the amazing link building tool features. Based on your website’s SEO needs, SEMrush is best for agency use while Ahrefs works best for competitor and link analyses.

Buzzstream, Surfer, Moz, Hunter, Linkody and the like also offer great features and benefits. The options lie in your hands as the website owner or webmaster. If budget is an issue, go for the free trial and then decide the best course of action for better website ranking and credibility.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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