The Top 3 Link Building tools in 2023


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Link Building tools help in analyzing sites and their metrics and thus help in our link-building efforts. As we know Link building is essential for SEO when it comes to ranking your website on search engine results. Link building refers to the process of building hyperlinks from other websites which help to redirect traffic to your website.

If these hyperlinks come in from higher authority websites, your website will naturally seem more reliable to search engines like Google and they will tend to rank you higher on the search results. A hyperlink from the NY Times will definitely be more valuable than a backlink from an obscure travel blogger.

Check out the only google ranking factors that will matter in 2023:

There are plenty of link building tools scattered across the internet with varying degrees of complexity and difficulties that can help you with your goal of proper link building. This blog is aimed at outlining some of the best link building tools in 2023 that can help you to level up your SEO game.

Understanding link building

Before moving on to the cream of the topic, let us first try to understand what link building is.

Creating links from other websites back to your own is known as link building. To assess what constitutes a quality link, search engines tend to examine both the internal links between particular pages on your website and the links from external sources. This ensures that search engines are able to provide relevant results to their users. Therefore, if your website follows the proper link building rules, you should be ranking at the top of search results.

After clearing the specifics of link building, you can leverage online link building tools to help yourself rank higher which in turn can earn you some handsome organic traffic for your website.

Check how you too can increase your online traffic by 195 percent using the right link building tools:

Top Three Link Building Tools in 2023

Here are the top three link building tools that you can find on the internet. This list contains both free and paid options so feel free to choose one based on your needs and budget. Do keep in mind that this by no means is an exhaustive list.


Let’s get the big guns out of the way. Ahrefs is among the industry leaders when it comes to link building and tops our chart of the top link building tools. With an active backlink index of over three trillion live backlinks, this is without a doubt one of the best tools for backlink research on the internet. Though checking backlinks on owned websites is completely free on the platform, paid plans are also available starting at $82 per month that offer a plethora of useful research tools and features like scanning other websites for backlinks.

Let’s face it. Manually collecting contact details sucks! Enter With powerful extraction features to collect contact information from any website with just a click, this is a must-have tool if you are looking to power your outreach campaign. Also, a powerful Google Sheet integration allows you to extract contact details in a spreadsheet allowing for better flexibility when setting up your outreach campaign. The free tier offers a maximum of 25 searches in a month with paid plans starting from $49 a month.

Prowly News Alerts

Don’t we just love when people talk about our brand? But sad it is that most of these mentions go unlinked. Prowly News Alerts is an excellent tool that lets you track brand mentions across the internet. It also has the ability to detect unlinked mentions. This is very helpful as you can reach out to the respective admins or webmasters and ask them to link back to your website. This an excellent opportunity to score some easy but credible backlinks. Users can opt for a free trial before they pay the $49 per month fee.

These link building tools have proved time and again that with the right set of tools, success for your business is inevitable. With search engines stressing higher and higher on link building for SEO, the future for it seems quite bright. If you are unsure about the right way to go about it, there are a plethora of link building tools on the internet that can analyze and suggest you the right way forward. As long as you stay faithful to the right trends and be creative enough to get the links, your business should be on the right track to succeed in 2023.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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