What are link farms? and why you need to avoid them


Have you ever wondered what link farms are and why website owners should avoid creating them? If so, then you’ve come to the right place. Link farms are a seemingly harmless way of gathering external links, but they can quickly become detrimental to your online reputation. 

In this blog post, I’ll explain what link farms are and why you need to steer clear from using them on your own website—letting you rest easy knowing that your site won’t be accused of becoming one.

What are Link farms?

Link farms are like shopping malls: they are filled with all kinds of products and services, but nothing is of high quality or value. 

A link farm is a collection of websites that link extensively to each other; the goal is to artificially increase the number of incoming links in order to increase search engine rankings. 

Unfortunately, link farms do not provide any real benefit to website viewers; they just provide false web traffic and are counterproductive in the long term. It’s best to steer clear of these sites, just like you would avoid a discount store that sells nothing but knockoffs.

Algorithms are watching

Have you heard the phrase “If it looks too good to be true, it probably is”? Well, this is especially applicable when it comes to link farms – webpages designed to generate backlinks for other websites. 

Search engine algorithms are way ahead of the game, so don’t bother trying to outsmart them by using shortcuts such as link farms. 

They can easily identify these sketchy sites and impose penalties on any that participate in one. Your best bet? Play it safe and stick with genuine backlink building techniques – less of a risk for better rewards!

Focus on creating quality content

If you’re trying to build a website with lasting success, it’s best to stay far away from link farms. 

You can spin your wheels all you want and try to bring in traffic through shady means, but there are no shortcuts to achieving true feats online. 

Instead, focus on creating quality content that speaks to your audience – content people will actually want to read and share with others. 

You can blame a lot of things when your website fails, but if you don’t fill it with great content, it won’t stand much of a chance!

Safe your website

When it comes to websites and the internet, let’s be real. It’s not always an idyllic paradise full of success and clicks. Unfortunately, sometimes you may find that your website is connected to a link farm. 

While it might seem like more links equal better ranking, this isn’t necessarily true. In fact, having too many connections to link farms can actually do more harm than good! 

So if you ever find yourself in this oh-so-sticky situation, don’t worry – take action immediately and remove those pesky links ASAP!

How to improve your site ranking

Improving your site ranking is something that every website owner should strive for. It’s no secret that higher rankings in search engine results equate to more clicks, leads, and potential customers.

One of the first steps in improving your search engine rankings is optimizing the content on your website pages. 

Make sure you are using targeted keywords throughout the content – from headings to body paragraphs – as this will help Google understand what each page of your site is about, thus boosting its relevance for specific queries.

Additionally, focus on providing quality information and adding value with helpful visuals such as images or videos – this will set you apart from other sites and make it much easier to show up high in organic search results.

Create quality backlinks

Another important factor when trying to improve your website’s rank is backlinks or external links pointing back to your site coming from authoritative websites or blogs related to the topic of discussion on each page.

Try collaborating with influencers and leveraging their networks, writing guest posts on relevant sites (including social media outlets), offering incentives for people who link back, etc., all can help increase visibility for a website over time.


Link farms are a huge no-no in the world of SEO. If you’re caught using one, your website will likely be penalized by Google. 

Link farms can also result in a loss of traffic and potential customers. So, if you’re looking to improve your website’s ranking, steer clear of link farms!