There are a lot of things to care about when you are running a business. From employees to finances and from clients to marketing, there is a lot on your plate. While making things straight on the digital front might not seem the priority for you, people are not going to just stumble across your business on the internet. And with billions of internet users who are your potential customers, would you want to miss out on such an opportunity? Did you know that the first Google search result page displays only 10 results? If you are not there, you are lost!
Having a business website is not enough. If you want people to see your business, you need to understand SEO and the massive impact it has on the online presence of your business.
What is SEO?
SEO or Search Engine Optimisation is the process of optimizing your website for online visibility. With proper SEO, you should be able to rank on top of SERPs, which in turn can have a massive impact on your online traffic.
There are three main factors that have a massive impact on your SEO. These include
- Keyword implementation
- Backlinks
- Content creation
Let’s break it down for you.
3 main Factors of an Effective SEO
You got to take care of both quality and quantity for effective SEO. The better you are able to manage both sides, the top rankings and abundance of organic traffic should not be an issue.
– Keyword implementation
Words can be a weapon and they sure can be for you if you want to rank #1 on Google. Keywords are search terms that a person uses to search for things online. These can be regular words and phrases, like “ATMs near me”, “Best café in New York”, “Buy groceries online” etc.
You will need to carefully research and place them strategically across your website so that search engines can easily crawl these keywords and rank you on their search results. Keywords have a massive impact on SEO. By placing proper keywords that your relevant users are using to search on the internet, you will enhance your online visibility.
There are plenty of ways to analyze keywords for your business. You can check how.
– Backlinks
In simple terms, backlinks are hyperlinks to your website from other websites. Proper backlinks from credible and high-authority domains have a massive impact on your SEO efforts. Google loves it when popular websites talk about your business.
However, always remember that you should be getting backlinks from relevant websites that have high authority. Spammy or invalid links can wreak havoc on your site’s reputation. So, do stay cautious.
Should you consider professional link-building services? Know if it is right for you.
– Content creation
Both the two mentioned factors won’t be worth a penny if your content is not good. It is after all that the users are going to be reading. By creating meaningful and valuable content, you should be able to speak directly with your users.
Plus, if you are writing something of value that is unique, other websites too will be eager to link back to your website. Don’t forget to properly add keywords across it and you should be good to go. After all, content is the real KING!
Learn how to make money with SEO, here:
The Massive Impact of SEO on Websites ranking
By now, you are already aware that SEO helps with your online visibility. What else? Let us explore the massive impact SEO can have on your online business if done right.
– Enhance trust
If your site is SEO compliant, the user experience will definitely be enriched. When customers have a good experience on your website, they will want to keep coming back. This ensures that customer trust is at its peak. And as this happens over time, you will organically build traffic for your business and you should be able to easily rank well on SERPs.
By consistently delivering value to your customers, you become a trusted source that users can rely on. This offers a massive boost to your online business.
– Free traffic
All the factors that go into proper SEO, do not cost a dime to achieve, provided you are willing to put in the effort and patience behind it. Unlike ads that you have to pay for, proper SEO allows your business free visibility on search results. And as search engine crawlers work 24/7, you should be able to get more customers organically.
– Get a competitive edge
When was the last time you clicked on the 5th search result on Google? Probably never. If you are ranking over your competition, chances are more and more people will be clicking on your website. Once this increased footfall becomes a trend, profit figures are sure to soar.
– Reach out to the right people
Not every online user is your potential customer. If SEO strategies are properly crafted, your content will always land in front of the intended user. When you understand who you are selling to, giving them the right value should not be difficult.
Also check out my complete guide on on-page SEO, here:
SEO can have a massive impact on your online business. This is one truth that every digital marketer swears by. If you understand the underlying mechanisms and decode the cogs behind the scene, there is no stopping you from claiming the number 1 spot on Google.
