SaaS Link Building Agency: Best Practices


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Undoubtedly, a SaaS link building agency is a crowded market, making it challenging to expose your goods or services to the appropriate clients.

Search engine optimization (SEO) is a tried-and-true strategy for increasing website traffic. Therefore, building backlinks, a crucial component of any successful SEO campaign, can be challenging.

So this is where you may need the right assistance from a SaaS link building agency in the UK. in this blog, you will get to know about the best strategies for SaaS link building. Therefore, if it is something that catches your interest, then continue reading till the end.

What Is SaaS Link Building

Simply, SaaS link building is the process of acquiring links to a SaaS company’s website in order to raise its search engine ranking and visibility. The main objective of SaaS link building is to increase the volume of referring domains, or external websites that link back to a website.

These backlinks should ideally come from authoritative websites.

Moreover, the search engine values inbound links or backlinks from high-quality referring domains more than links from low-quality or unreliable small websites.


Well, in comparison to low-quality referring domains, high-quality referring domains typically have higher click-through rates (CTR) and conversion rates. This is due to the increase in the likelihood that users will trust websites that reliable sources recommend.

Additionally, search engine algorithms view high-quality referring domains as more authoritative than low-quality referring domains. Low-quality referring domains are websites that lack the same level of trustworthiness in Google’s and other search engines’ eyes.

Is SaaS Link Building Relevant For SEO

Even though link building can be difficult, it is essential for SaaS businesses that want to boost website traffic and enhance their SEO.

But recently,  there is still a debate about whether link building is still worthwhile or even necessary due to its complexity.

Link building was a crucial SEO tactic in the beginning when trying to rank websites. However, as Google has become more adept at spotting and downgrading spammy links, many online marketers have begun to doubt the value of link building.

Therefore, SaaS businesses are not an exception to this discussion.

Is SaaS Link Building Hard

There is no denying that link building for SaaS, and for that matter, in general, can be challenging. Building a backlink profile full of high-quality backlinks is possible, though, if you are using the right tactics.

In fact, the SaaS sector has a number of significant advantages when it comes to building backlinks that other sectors don’t have.

How To Get SaaS Backlinks

As per the link building agency in UK, for SaaS, the following link building techniques are the most successful:

  • The incorporation of a blog into a SaaS website
  • Getting a highlight in link roundups
  • Being a guest on podcasts
  • Utilizing integration partners
  • Utilizing product embeds

To know how each of these SaaS link building tactics actually functions so you can benefit from the things mentioned above, you must contact the best SaaS link building agency.

Best Link Building Strategies

SaaS Link Building Best Practices

The link-building strategies are now out of the way. What about best practices, though? Is there anything in particular when creating SaaS backlinks that you should pay close attention to?

Yes, without a doubt. Now let’s quickly review this.


The majority of the tactics I described above center on outreach. And unfortunately, if your outreach skills aren’t up to par, getting backlinks is going to be difficult regardless of how well-written your content may be or how well you can present yourself on a podcast.

What’s outreach?

Online outreach is essentially a type of marketing that uses digital channels to connect with both current and potential clients. It communicates with prospects online using tools like social media, email, and websites. Example includes partner SaaS websites, magazines, or podcasters.

However, the kind of outreach you’d use to create backlinks is typically email outreach. Here is an illustration of what a carefully crafted outreach email might resemble.


Hello [Name],

I hope you’re well.


We at [your company name] are huge fans of your work and think that adding our SaaS tool to your [content/link roundup/etc.] would be fantastic.


I’m writing to see if you’d like to [have me as a guest on your podcast/creating a partnership for integration, etc.] for our SaaS tool. Our tool is a great fit for your audience, and I think both of our [sites/audiences/social media channels] would benefit from using it.

The tool’s name and a link to its product page are [tool name + link], and it is the ideal remedy for [problem]. It would be great if you could take a look and let me know what you think. 

Wrapping it up

If it sounds good, please let me know and I’ll send you more information. Kind regards,

[Your Name]

Dofollow vs. Nofollow links

The ideal outcome when looking for backlinks from referring domains is to obtain dofollow links.

Dofollow links are essential to SEO’s success. However, in order to pass PageRank and authority to the pages they link to, Google relies on these links. Nofollow links, on the other hand, don’t have the same impact, which is why many people believe they are less beneficial for SEO.

Nofollow links can still be helpful for SEO when used properly, according to recent research. According to the recent case study by the Semrush team, nofollow links are still beneficial for SEO. When ranking websites on the SERPs, Google’s algorithm takes into account a website’s backlink profile, which includes nofollow links.

Although it is true that dofollow links are the most valuable for your site. Therefore, you frequently won’t be able to control whether a referring domain will be gracious enough to include this kind of link on their website.

In the end, beggars cannot be judges.

So, if a referring domain links to your website the next time it does so with a nofollow attribute, don’t disappoint yourself. It’s advantageous.

Final Thoughts

Your SaaS site needs backlinks without a doubt if you want your tool to be successful. Your website is likely to bury deep in the SERPs without high-quality backlinks, not where you want it to be—in front of your customers.

Why not check out our link building services if you need additional assistance obtaining high-quality, rank-boosting backlinks? Working closely with you, our SaaS link building agency experts will design a unique campaign that addresses your unique requirements and objectives. Your SaaS tool will gain the recognition it merits in this manner.
Call us right away for assistance.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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