Taking A Pet’s Website From 0 To 163K Visitors With SEO


Approximately 85 million families or 67% of the total households in the US have pets.

So, if you can rank a website with SEO in this niche, it can be very profitable.

In only a few months, I took one of my websites from zero to 1500 organic visitors per day using SEO.

In this guide, you will learn exactly how I did it…

I used a three-step blueprint for ranking this website:

It’s important that you don’t miss a single step, especially number three, which will be very crucial for your site. 

Here’s how it worked…

Step 1: Keyword Strategy

When it comes to keywords, you need to find low-competition, high-volume keywords that have a high click-through rate on Google.

This means that you have to be very selective with the keywords you use.

Only targets KWs that you can realistically rank your site for.

It’s important to remember that 90% of keywords in most niches are going to be too competitive, and aren’t the ideal keywords to rank for.

You should also make sure that the keywords you pick have a high business value.

So ask yourself:

Can you make money from this keyword?

When it comes to ranking content on your site you could go after loads of keywords:

But if they have zero business value, there’s really no point going after them.

One of the biggest mistakes most people make when it comes to ranking their website is that they just write about anything.

…They guess whether or not people will be searching for a particular keyword.

…They have no real keyword strategy in place.

So a great way to build your keyword strategy is to reverse engineer what people are already searching for and then find keywords that are tailored around that.

To do this, go to Ahrefs.com and use the Keywords Explorer to look for keywords that are relevant to your niche.

You can filter these keywords down and pick out which ones are the best and most fitting to your content. 

Step 2: Publish Your Content

The next stage is to make sure you start publishing content…


Because if you don’t have any content, you will not rank on Google.

The more content you have, the higher visibility your site will have and the more traffic you’ll get.

When you’re writing an article for your site, you really need to have a good structure in place in terms of:

When publishing content, it’s essential that you stick with your keyword strategy.

Imagine your site with 50 articles optimized for low-competition, high-volume keywords with a high click-through rate.

That’s a great start towards ranking higher on Google!

This strategy will help you to quickly rank your content and drive traffic to your site. 

I recommend using a tool like the Surfer SEO as it’s an easy way to see who among your competitors are already ranking for a particular keyword.

When you use the tool, create a blog outline to analyze the top ranking competitors for your keyword.

This will also create an article outline on exactly what you need to optimize to start ranking.

Once you figure out how to create content that’s better than your competitors, Google is going to reward you and rank you higher because your content is more relevant and optimized.

With regards to the pet website I worked on, I published 50 articles on the site and it started getting 1500 visits per day from Google:

It may take a few months for the momentum to start going, but once the snowball effect is in place, you’ll start seeing some serious traffic coming through.

Step 3: Start Building Links

The final and most important stage of the blueprint is to start building backlinks.

Backlinks are one of the most important ranking factors because they increase your site’s authority.

If you don’t know what a backlink is, it’s basically just a clickable link that takes you from one site to another. 

According to Ahrefs, 91% of websites don’t rank on Google because they get zero traffic.

That means they’re wasting their time publishing – because they don’t have any backlinks built.

Here’s how it works:

The more backlinks you have and the higher quality they are, the higher you’re going to rank on Google. 

Backlinks are a signal of your site’s authority – so they’re crucial for SEO.

But how can you start building links to your site?

For the pet website, I used the skyscraper technique.

Basically, the Skyscraper Technique involves checking out your competitor sites and seeing who has already linked to them.

You then reach out to everyone who has linked to this competitor and ask them if they would like to link to your site too. 

While link-building can be a pretty hard and time-consuming process, the silver lining is that because it’s such a difficult process, most of your competitors will be struggling to build backlinks as well.