Taking A Pet’s Website From 0 To 163K Visitors With SEO


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Approximately 85 million families or 67% of the total households in the US have pets.

So, if you can rank a website with SEO in this niche, it can be very profitable.

In only a few months, I took one of my websites from zero to 1500 organic visitors per day using SEO.

Here’s the full SEO case study:

In this guide, you’ll learn how to do SEO for pet websites.

1. Keyword Strategy

When it comes to keywords, you need to find low-competition, high-volume keywords that have a high click-through rate on Google.

This means that you have to be very selective with the keywords you use.

Only targets KWs that you can realistically rank your site for.

It’s important to remember that 90% of keywords in most niches are going to be too competitive, and aren’t the ideal keywords to rank for.

You should also make sure that the keywords you pick have a high business value for your pet website.


To optimize your pet site’s SEO, it’s essential to identify your target keywords and keyphrases. These are the words and phrases that potential customers will use to search for your products or services.

Consider your target audience, the types of pets you cater to, and the products or services you offer.

Business Value

Ask yourself:

Can you make money from this keyword?

When it comes to ranking content on your site you could go after loads of keywords:

But if they have zero business value, there’s really no point going after them.

One of the biggest mistakes most people make when it comes to ranking their website is that they just write about anything.

…They guess whether or not people will be searching for a particular keyword.

…They have no real keyword strategy in place.

So a great way to build your keyword strategy is to reverse engineer what people are already searching for and then find keywords that are tailored around that.

To do this, go to Ahrefs.com and use the Keywords Explorer to look for keywords that are relevant to your niche.

You can filter these keywords down and pick out which ones are the best and most fitting to your content. 

2. Publish Your Content

The next stage is to make sure you start publishing content…


Because if you don’t have any content, you will not rank on Google.

The more content you have, the higher visibility your site will have and the more traffic you’ll get.

When you’re writing an article for your site, you really need to have a good structure in place in terms of:

When publishing content, it’s essential that you stick with your keyword strategy.

Imagine your site with 50 articles optimized for low-competition, high-volume keywords with a high click-through rate.

That’s a great start towards ranking higher on Google!

This strategy will help you to quickly rank your content and drive traffic to your site. 

I recommend using a tool like the Surfer SEO as it’s an easy way to see who among your competitors are already ranking for a particular keyword.

Once you have identified your target keywords and keyphrases, create high-quality, engaging content that incorporates these keywords. This can include blog posts, articles, product descriptions, and other website content. By creating content that supports your keywords, you can improve your site’s search engine rankings and attract more visitors.

When you use the tool, create a blog outline to analyze the top ranking competitors for your keyword.

This will also create an article outline on exactly what you need to optimize to start ranking.

Once you figure out how to create content that’s better than your competitors, Google is going to reward you and rank you higher because your content is more relevant and optimized.

With regards to the pet website I worked on, I published 50 articles on the site and it started getting 1500 visits per day from Google:

It may take a few months for the momentum to start going, but once the snowball effect is in place, you’ll start seeing some serious traffic coming through.

3. Start Building Links

The final and most important stage of the blueprint is to start building backlinks.

Backlinks are one of the most important ranking factors because they increase your site’s authority.

If you don’t know what a backlink is, it’s basically just a clickable link that takes you from one site to another. 

According to Ahrefs, 91% of websites don’t rank on Google because they get zero traffic.

That means they’re wasting their time publishing – because they don’t have any backlinks built.

Here’s how it works:

The more backlinks you have and the higher quality they are, the higher you’re going to rank on Google. 

Backlinks are a signal of your site’s authority – so they’re crucial for SEO.

But how can you start building links to your site?

For the pet website, I used the skyscraper technique.

Basically, the Skyscraper Technique involves checking out your competitor sites and seeing who has already linked to them.

You then reach out to everyone who has linked to this competitor and ask them if they would like to link to your site too. 

While link-building can be a pretty hard and time-consuming process, the silver lining is that because it’s such a difficult process, most of your competitors will be struggling to build backlinks as well. 

4. Take Control of Your Local Listings

To improve your SEO for pets sites, it’s essential to take control of your local listings.

This means claiming your Google Business Profile, Yelp, and other directory listings, ensuring that your business information is accurate and consistent across all platforms.

5. Create or claim your Google Business Profile

Creating or claiming your Google Business Profile is a vital first step in improving your pet site’s SEO. Ensure that your business information is accurate, including your address, phone number, and website URL. Add photos and reviews to enhance your online presence and credibility.

6. Page Optimization Tips

To optimize your pet site’s pages, consider the following tips:

  • Include your target keywords in your page titles and meta descriptions
  • Use descriptive and keyword-rich alt tags for images
  • Utilize header tags (H2 and H3) to structure your content and make it easy to read
  • Ensure your website is mobile-friendly and loads quickly

How to add pet products to your website that rank on Google?

To add pet products to your website that rank on Google, follow these steps:

  1. Perform keyword research to identify the most relevant keywords for each product
  2. Write unique, engaging product descriptions that incorporate your target keywords
  3. Use descriptive and keyword-rich alt tags for product images
  4. Create a clear and easy-to-navigate product category structure
  5. Implement schema markup to provide additional product information to search engines

SEO Content on a pet store website

SEO content on a pet store website should be engaging, informative, and relevant to your target audience. This can include blog posts, articles, and other types of content that provide valuable information about pet care, pet products, and industry news.

What kind of content will boost an online pet store SEO?

To boost your online pet store’s SEO, consider creating the following types of content:

  • How-to articles and guides for pet care
  • Product reviews and comparisons
  • Pet adoption stories and success stories
  • Interviews with pet experts and influencers
  • Seasonal and holiday-themed content
  • Video content, such as product demonstrations and pet training tips

By creating high-quality, engaging content that appeals to pet owners and incorporates your target keywords, you can improve your pet site’s SEO and attract more visitors.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!


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