SEO influencers are an important aspect of the digital marketing industry.
With their expertise, they help businesses improve their online visibility and drive more traffic to their websites.
In this guide, we will explore the world of SEO influencers and show you how to leverage their knowledge and strategies to take your business to new heights.
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Understanding SEO Influencers: What are they and why do they matter?
Are you a brand or an individual looking to improve your online presence and visibility? If so, then you’ve probably heard of SEO, or search engine optimization.
SEO is the practice of optimizing your online content to rank higher in search engine results pages (SERPs) and attract more organic traffic to your website or social media profile.
23 Biggest SEO Influencers [2023]
When it comes to SEO influencers, there are several well-known names in the industry who have made significant contributions to the field.
Here are 23 influential SEO experts you should know about:
1. Steve Toth
Steve Toth is a seasoned SEO strategist and consultant with over a decade of experience in the industry.
He’s worked with a wide range of clients, from startups to Fortune 500 companies, and has helped them achieve significant increases in organic search traffic and revenue.
Toth is known for his data-driven approach to SEO, and he’s a big advocate of using analytics and other tools to measure the success of SEO campaigns.
He’s also a prolific blogger and speaker, and he’s published numerous articles and presentations on topics like keyword research, link building, and content optimization.
2. Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, a chatbot and SMS marketing platform.
But before that, he was a leading figure in the world of SEO, having founded the popular keyword research tool WordStream.
Kim is known for his innovative approach to SEO, and he’s credited with developing a number of groundbreaking tactics and strategies that have helped businesses of all sizes improve their search engine rankings.
He’s also a frequent speaker at industry events and conferences, and his blog posts and articles are widely read and shared in the SEO community.
3. Danny Sullivan
Danny Sullivan is one of the most well-known figures in the SEO industry, having founded Search Engine Land, one of the most respected and influential publications in the space.
He’s also worked as a journalist and analyst for companies like CNN and PC World, and he’s authored several books on search engine optimization and online marketing.
Sullivan is a true pioneer in the world of SEO, and he’s been at the forefront of many of the most important developments in the industry over the past two decades.
He’s a trusted source of information and analysis for marketers and businesses of all kinds, and his insights and opinions are highly respected in the SEO community.
4. Pam Moore
Pam Moore is the CEO and founder of Marketing Nutz, a digital marketing and social media agency.
She’s also a highly respected speaker and consultant, and she’s worked with a wide range of clients across a variety of industries.
Moore is known for her expertise in content marketing and social media, but she’s also a skilled SEO strategist.
She’s a big believer in the importance of creating high-quality, engaging content that’s optimized for search, and she’s helped many businesses achieve significant improvements in their search engine rankings.
5. Neil Patel
Neil Patel is one of the most recognizable names in the world of online marketing, and he’s built a reputation as one of the most successful and innovative SEO experts in the industry.
He’s the co-founder of Crazy Egg, Hello Bar, and KISSmetrics, and he’s worked with some of the biggest names in tech and business.
Patel is known for his data-driven approach to SEO, and he’s a big believer in the power of content marketing and social media to drive organic search traffic.
He’s also a prolific blogger and podcaster, and he’s published a wide range of articles, videos, and other resources on topics like keyword research, link building, and SEO strategy.
6. Marissa Mayer
Marissa Mayer is a tech industry executive and former CEO of Yahoo!.
Prior to her role at Yahoo!, Mayer worked at Google as one of the company’s earliest employees and played a key role in the development of the Google search engine.
She is widely regarded as one of the most influential figures in the search industry and has been recognized for her contributions to technology and entrepreneurship.
7. John Rampton
John Rampton is an entrepreneur, investor, and digital marketing expert who is well-known in the SEO community.
He is the founder of several successful startups and has been recognized by Forbes as one of the top 10 online marketers.
Rampton is known for his expertise in content marketing, social media marketing, and SEO, and has spoken at several industry conferences and events.
8. Ann Smarty
Ann Smarty is an SEO expert, blogger, and content marketing strategist who has made significant contributions to the industry.
She is the founder of the popular SEO community site MyBlogGuest and has been recognized for her expertise in link building and content marketing.
Smarty is a regular contributor to several industry publications and has spoken at numerous SEO conferences and events.
9. Cyrus Shepard
Cyrus Shepard is a well-known SEO consultant and former head of SEO at Moz.
He is known for his expertise in on-page optimization, link building, and content marketing, and has written extensively on these topics.
Shepard is also a regular speaker at industry conferences and events and is highly regarded in the SEO community for his insights and expertise.
10. Matt Cutts
Matt Cutts is a former software engineer at Google and is widely regarded as one of the most influential figures in the SEO industry.
He was the head of Google’s Webspam team and played a key role in developing the Google search algorithm.
Cutts is known for his expertise in search engine optimization and has spoken at numerous industry conferences and events.
He is also the founder of the popular blog, “Matt Cutts: Gadgets, Google, and SEO”.
In conclusion, these five SEO influencers have made significant contributions to the industry and are widely recognized for their expertise and insights.
Whether you’re new to SEO or a seasoned professional, following these experts can provide valuable insights and help you stay up-to-date with the latest trends and best practices in the field.
11. Marissa Mayer
As previously mentioned, Marissa Mayer is a former Google executive who played a key role in the development of the search engine giant.
Her expertise in search technology and entrepreneurship has earned her a prominent place in the SEO community.
12. John Rampton
John Rampton is an entrepreneur, investor, and digital marketing expert who has made a name for himself in the world of SEO.
He has founded several successful startups, including Due.com, and is highly regarded for his insights on content marketing, social media, and search engine optimization.
15. Ann Smarty
Ann Smarty is a well-known SEO expert, blogger, and content marketing strategist who has earned a reputation for her expertise in link building and content marketing.
She is the founder of the popular SEO community site MyBlogGuest and is a regular contributor to several industry publications.
16. Cyrus Shepard
Cyrus Shepard is a former head of SEO at Moz and is highly regarded for his expertise in on-page optimization, link building, and content marketing.
He is a regular speaker at industry conferences and events and has written extensively on these topics.
17. Matt Cutts
Matt Cutts is a former Google engineer who played a key role in developing the Google search algorithm.
He is widely recognized as one of the most influential figures in the SEO industry and is known for his expertise in search engine optimization.
18. Brian Dean
Brian Dean is a well-known SEO expert and the founder of Backlinko, a popular SEO training and link building site.
He is highly regarded for his expertise in link building, content marketing, and on-page optimization, and is a regular speaker at industry conferences and events.
19. Rand Fishkin
Rand Fishkin is the co-founder of Moz and a prominent figure in the SEO industry. He is highly regarded for his insights on SEO, content marketing, and entrepreneurship.
He is also the host of the popular Whiteboard Friday video series and the author of several SEO-related books.
20. Brian Clark
Brian Clark is the founder of Copyblogger, a popular content marketing blog.
He is highly regarded for his expertise in content marketing, SEO, and entrepreneurship.
He is also the host of the popular Unemployable podcast and has written several books on content marketing and entrepreneurship.
21. Dharmesh Shah
Dharmesh Shah is the co-founder and CTO of HubSpot, a leading inbound marketing and sales platform.
He is highly regarded for his expertise in inbound marketing, SEO, and entrepreneurship.
He is also a prolific blogger and speaker and has written extensively on these topics.
22. Barry Schwartz
Barry Schwartz is the founder of Search Engine Roundtable, a popular SEO news and discussion site.
He is highly regarded for his expertise in SEO news and trends and is a regular speaker at industry conferences and events.
He is also the news editor at Search Engine Land, a leading SEO news site.
23. Douglas Karr
Douglas Karr is the founder of the Martech Zone, a popular marketing technology blog.
He is highly regarded for his expertise in SEO, content marketing, and marketing technology.
He is also a prolific blogger and speaker and has written extensively on these topics.
In conclusion, these five SEO influencers are known for their engaging and informative SEO chatter, and their insights can be invaluable to anyone looking to stay up-to-date with the latest news, trends, and best practices in the field of SEO.
FAQs About SEO Influencers
Who is the most famous SEO expert?
There are many notable SEO experts in the industry, but one of the most famous is probably Rand Fishkin, the co-founder of Moz and a prominent figure in the SEO community.
What are the top 10 SEO influencers on Twitter?
The top 10 SEO influencers on Twitter can vary depending on who you ask, but some names that consistently appear on lists include Rand Fishkin, Neil Patel, Brian Dean, Danny Sullivan, and Barry Schwartz.
What is influencer outreach in SEO?
Influencer outreach in SEO is the practice of reaching out to influencers in your industry and asking them to promote your content or link to your website.
This can be an effective way to build backlinks and increase your visibility online.
Who are the best SEOs?
The best SEOs are those who stay up-to-date with the latest trends and best practices in the industry, and who are able to apply this knowledge to help their clients achieve their goals.
Some notable SEOs include Rand Fishkin, Brian Dean, Neil Patel, and Danny Sullivan.
Who is No 1 SEO expert in India?
There are many talented SEO experts in India, but it’s difficult to say who is the absolute best.
Some notable names in the Indian SEO community include Sanket Patel, Pradeep Kumar, and Sorav Jain.
Who is the father of SEO in India?
The term “father of SEO in India” is often attributed to Sorav Jain, who is a well-known digital marketer and influencer in the Indian SEO community.
What are the biggest influencers?
The biggest influencers can vary depending on the industry, but some of the most popular and influential influencers include social media celebrities, YouTubers, bloggers, and podcasters.
What is SEO ranking for Instagram?
SEO ranking for Instagram refers to the process of optimizing your Instagram profile and content to appear higher in search results on the platform.
This can involve using relevant hashtags, optimizing your profile bio, and posting high-quality content that engages your followers.
Who is the highest paid Twitter influencer?
The highest paid Twitter influencer is difficult to determine, as compensation can vary widely depending on the influencer’s niche, follower count, engagement rate, and other factors.
What is PR influencer?
PR influencer refers to the practice of using influencers to promote a brand or product through public relations channels.
This can involve partnering with influencers to create sponsored content or inviting them to participate in events or other brand initiatives.
What is PR influencer marketing?
PR influencer marketing is the practice of using influencers to promote a brand or product through public relations channels, such as media outreach, press releases, and other forms of earned media.
What is influencer marketing?
Influencer marketing is the practice of partnering with influencers in your industry to promote your brand or product to their audience.
This can involve creating sponsored content, offering affiliate partnerships, or simply collaborating on social media posts.
What is the highest salary in SEO?
The highest salary in SEO can vary widely depending on factors such as location, experience, and job title.
However, according to Glassdoor, the average salary for an SEO specialist in the United States is around $52,000 per year.
Who is an expert in SEO?
An expert in SEO is someone who has a deep understanding of the principles and best practices of search engine optimization, and who is able to apply this knowledge to improve the visibility and performance of websites in search engine results pages.
Some notable SEO experts include Rand Fishkin, Brian Dean, and Neil Patel.
Final Thoughts About SEO Influencers
In conclusion, SEO influencers play a crucial role in the digital marketing industry.
They provide valuable insights, strategies, and tactics to help businesses improve their online visibility and drive traffic to their websites.
By following their advice and keeping up with the latest trends and updates in the industry, businesses can achieve higher search engine rankings and ultimately increase their revenue.
With the rise of social media platforms, SEO influencers have become even more important, as they help businesses navigate the complexities of social media marketing and influencer outreach.
Overall, SEO influencers are an invaluable resource for anyone looking to succeed in the competitive world of online marketing.
