Should I Put in Backlinks to an Old post: Power of Backlinks


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Should I Put In Backlinks To an Old Post? The short answer: “Absolutely!” But before you dive into the treasure hunt of old content, let’s explore why those trusty backlinks can give your old posts the makeover they deserve. Get ready for a journey of SEO secrets and reviving forgotten gems!

Understanding Backlinks

Before we dive into the question of whether or not to include backlinks in old posts, let’s first understand what backlinks are. 

Backlinks, also known as inbound links, are links from external websites that point to your website. 

They act as endorsements, indicating that other websites find your content valuable and worth sharing with their own audience.

Search engines like Google consider backlinks as a vote of confidence for your website. 

The more quality backlinks you have, the higher your chances of ranking well in search engine results pages (SERPs). 

It’s important to note that the quality and relevance of backlinks matter more than sheer quantity. 

A few high-quality backlinks from authoritative sources can have a more significant impact than numerous low-quality ones.

Why Is It Important to Update Old Blog Posts?

Now that we have a basic understanding of backlinks, let’s explore why updating old blog posts and incorporating backlinks can be beneficial.

Get More Backlinks

By updating your old blog posts and including relevant backlinks, you open up opportunities to acquire more backlinks. 

When you reach out to other websites or bloggers to inform them about your updated content, you increase the chances of them linking to your post

This not only drives additional traffic but also enhances the overall visibility and authority of your website.

Build Reader Loyalty

Updating your old blog posts demonstrates your commitment to providing accurate and up-to-date information. 

When readers discover that you regularly update your content, they are more likely to trust your website and revisit it in the future. 

This builds reader loyalty and establishes you as a reliable source of information in your niche.

Stay Up-to-Date with SEO Best Practices

Search engine algorithms are constantly evolving, and SEO best practices change over time. 

By updating your old blog posts, you have an opportunity to optimize them according to the latest SEO guidelines. 

This includes incorporating relevant keywords, improving meta tags, enhancing readability, and ensuring mobile-friendliness. 

Staying up-to-date with SEO best practices can positively impact your website’s visibility and organic ranking.

The Benefits of Backlinking to an Old Post

Now that we understand the importance of updating old blog posts, let’s explore the specific benefits of incorporating backlinks into these posts.

Improved SEO Performance

When you add backlinks to an old post, you provide search engines with fresh signals of relevance and authority. 

This can lead to improved SEO performance, as search engines recognize the updated content and reassess its value. 

Additionally, if the backlinks you include come from reputable and high-authority websites, your post’s credibility in the eyes of search engines increases, further boosting its ranking potential.

Increased Relevance and Authority

By adding backlinks to an old post, you enhance its relevance in the context of the current digital landscape. 

The inclusion of relevant and authoritative external sources helps to validate the information presented in your post and positions it as a reliable resource for readers. 

This increased relevance and authority can attract more organic traffic and engagement, ultimately benefiting your website.

Revitalizing Content and Driving Engagement

Updating an old blog post and incorporating backlinks is an opportunity to revitalize the content and make it more engaging for your audience. 

By referencing recent studies, statistics, or real-life examples through backlinks, you provide fresh insights and perspectives. 

This can spark interest among your readers, encouraging them to stay on your website longer, explore other related posts, and interact with your content through comments and social sharing.

Should I Put In Backlinks To an Old Post

The decision to include backlinks in an old post depends on several factors, including the relevance and quality of the backlinks, the purpose of your post, and your overall SEO strategy. 

Here are a few considerations to help you make an informed decision:

  1. Relevance: If the backlinks you plan to include are relevant to the content of your old post and provide additional value to your readers, it can be beneficial. Backlinks from reputable and authoritative sources can enhance the credibility of your post.
  2. Quality: Ensure that the backlinks you intend to include come from reliable and trustworthy websites. High-quality backlinks from reputable sources can positively impact your post’s SEO and improve its visibility in search engine rankings.
  3. Purpose: Determine the purpose of your old post. If it is intended to provide evergreen content or acts as a cornerstone piece on a particular topic, adding relevant and valuable backlinks can help keep the post up to date and provide additional resources to your readers.
  4. SEO Strategy: Consider your broader SEO strategy and how adding backlinks aligns with your goals. Backlinks can contribute to improving your website’s domain authority and overall SEO performance, but it’s essential to assess the potential impact on your site’s ranking and traffic.
  5. User Experience: Prioritize the user experience when deciding whether to include backlinks. Ensure that the backlinks are seamlessly integrated into the post and do not disrupt the flow or distract readers. The primary focus should be on providing valuable content to your audience.

In summary, adding backlinks to an old post can be beneficial if they are relevant, high-quality, and enhance the user experience. 

However, it’s crucial to consider your SEO strategy and the overall purpose of the post before making a decision.

How To Revive An Old Blog Post

Certainly! Here’s a breakdown of how to revive an old blog post using H3 tags:

1. Target new keywords

Identify relevant and high-performing keywords that you can incorporate into your blog post. 

Conduct keyword research to find popular search terms and update your content accordingly.

2. Update the on-page SEO

Optimize various on-page elements using H3 tags:

SEO Title Tag

Craft a compelling and keyword-rich title tag that accurately describes the content of your blog post. 

Keep it within the recommended character limit (around 50-60 characters).

Meta Description

Write a concise and engaging meta description that entices users to click on your blog post. 

Include relevant keywords and keep it within the recommended character limit (around 150-160 characters).

Article Title

Use an H3 tag for your article title to give it more prominence and structure within the post. Ensure it accurately reflects the updated content and contains relevant keywords.


Break your content into logical sections using H3 tags for subheadings. This improves readability and helps search engines understand the structure of your post. 

Incorporate relevant keywords naturally in these subheadings.

3. Update the content

Revise and expand the existing content to make it more comprehensive, accurate, and up to date. 

Incorporate new information, statistics, examples, and insights. Address any gaps or outdated information in the original post.

4. Focus on links

Review and update any internal and external links within your blog post. 

Replace broken links and ensure that the linked pages are still relevant and valuable. Add new references and resources where appropriate.

5. Add and optimize new images and videos

Enhance your blog post by adding relevant and visually appealing images and videos. Optimize them using the following techniques:

Find the Right Image

Select high-quality images that are relevant to your content and resonate with your audience.

Choose the Right File Name

Optimize image file names with descriptive keywords rather than generic names like “img001.jpg.”

Enhance Images with Alt Text

Include alt text (alternative text) for each image, providing a concise description of what the image represents. 

Incorporate relevant keywords naturally while ensuring accuracy and accessibility.

6. Fix or change the format

Review the formatting of your blog post. Ensure proper spacing, clear font styles, and consistent formatting throughout the article. 

Use bullet points, numbered lists, and bold text to improve readability.

7. Correct typos and improve readability

Proofread your blog post for any grammatical errors, typos, or awkward phrasing. 

Enhance readability by using shorter paragraphs, simple language, and concise sentences.

8. Publish the blog post with a new date

When you’re ready to update and republish your post, change the publication date to reflect the current update. 

This signals to search engines and readers that the content has been refreshed.

9. Reindex your blog post with Google

Submit your updated blog post to Google for reindexing. 

This helps search engines recognize the changes you’ve made and ensures your updated content is included in search results.

By following these steps and utilizing H3 tags effectively, you can successfully revive an old blog post and potentially improve its visibility, relevance, and user engagement.

FAQs About Should I Put In Backlinks To an Old Post

Should you update old blog posts?

Updating old blog posts can be beneficial for several reasons. It allows you to keep your content relevant, improve SEO performance, and provide users with up-to-date information. 

By updating old posts, you can capitalize on new keywords, fix any errors or outdated information, and enhance the overall quality of your content.

How do I optimize old blog posts?

To optimize old blog posts, start by conducting keyword research to identify relevant and high-performing keywords. 

Incorporate these keywords naturally throughout the content, including in headings, subheadings, and body text. 

Update meta titles and descriptions with optimized and compelling information. 

Improve the readability and structure of the post by using subheadings, bullet points, and shorter paragraphs. 

Additionally, consider adding multimedia elements like images and videos to enhance engagement.

What is a common mistake with backlinks?

One common mistake with backlinks is acquiring low-quality or spammy links. These links come from irrelevant or unreliable sources and can harm your website’s SEO. 

It’s important to focus on obtaining high-quality backlinks from reputable websites in your industry. 

Quality over quantity is crucial, as a few authoritative backlinks can have a more positive impact on your website’s ranking than numerous low-quality ones.

What is a toxic backlink?

A toxic backlink is a link that comes from a spammy, low-quality, or suspicious website. 

Toxic backlinks can have a detrimental effect on your website’s SEO and reputation. 

Search engines may penalize your site if they detect a large number of toxic backlinks pointing to it. 

It’s crucial to regularly monitor your backlink profile and disavow toxic links using tools like Google’s Disavow Links tool.

Should I republish old blog posts?

Republishing old blog posts can be a viable strategy to breathe new life into your content. 

By updating and republishing, you can improve SEO, reach a new audience, and generate additional traffic. 

However, it’s important to make significant updates and improvements to the content before republishing. 

Change the publication date, optimize the post for keywords, and share it on social media or through email newsletters to maximize its visibility.

How often should you update old blog posts?

The frequency of updating old blog posts can vary depending on several factors, such as the industry, the pace of change in the topic area, and the overall performance of the posts. 

As a general guideline, it’s recommended to review and update your blog posts at least once or twice a year. 

However, regularly monitoring your content’s performance and relevance will help you determine the optimal update frequency for your specific situation.

How do I optimize old content for SEO?

To optimize old content for SEO, begin by conducting keyword research to identify relevant keywords and phrases. 

Incorporate these keywords naturally throughout the content, including in headings, subheadings, and body text. 

Update meta tags, including the title and description, to align with the optimized keywords. Improve the readability and structure of the post by using subheadings and bullet points. 

Additionally, consider adding internal and external links, optimizing images with alt text, and promoting the updated content through various channels.

Why you should update old blogs?

Updating old blogs is essential to maintain their relevance and ensure they continue to provide value to your audience. 

By updating the content, you can improve SEO performance, enhance user experience, and capitalize on new trends and information. 

Updated blogs also demonstrate your commitment to staying current in your industry, which can help establish your credibility and attract more readers.

What is the lifespan of a blog post?

The lifespan of a blog post can vary depending on factors such as the topic, industry, and overall quality. 

Evergreen content, which covers timeless topics, can have a longer lifespan and continue to attract traffic and engagement over an extended period. 

However, news-related or time-sensitive content may have a shorter lifespan as its relevance diminishes with time. 

By updating and optimizing old blog posts, you can extend their lifespan and ensure they remain valuable assets to your website.

Which backlinks should be avoided?

It’s important to avoid backlinks from low-quality or spammy websites. 

These include websites that engage in link schemes, have a history of penalization, or lack relevance to your content. 

Additionally, links from websites with a poor reputation or those unrelated to your industry should be avoided. 

Focus on acquiring high-quality backlinks from authoritative sources that are relevant to your niche. 

Building a strong backlink profile based on quality and relevance is key to maintaining a healthy SEO strategy.

Final Thoughts About Should I Put In Backlinks To an Old Post

In conclusion, adding backlinks to an old post can be a valuable strategy to enhance its visibility, credibility, and SEO performance. 

By including relevant and high-quality backlinks, you provide additional resources and value to your readers. 

However, it’s essential to carefully consider the relevance and quality of the backlinks before incorporating them. 

Ensure they align with the content and purpose of the post. Backlinks from reputable sources can improve your website’s authority and contribute to better search engine rankings. 

Remember to prioritize the user experience and seamlessly integrate the backlinks into the post. 

Ultimately, a well-executed approach to backlinking can breathe new life into your old post and drive more traffic to your website.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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