Should You Fix Backlinks Once You Move To HTTPS


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Should You Fix Backlinks Once You Move To HTTPS? Absolutely! But don’t worry, it’s not as daunting as it sounds. 

In this article, we’ll uncover why taking the time to fix those backlinks is worth it, and how it can boost your website’s performance and SEO. So, grab a cup of coffee and let’s dive in!

What is HTTPS?

HTTP stands for Hypertext Transfer Protocol, which is the protocol used for transmitting data over the internet.

However, HTTP lacks encryption, making it vulnerable to security breaches. This is where HTTPS, or Hypertext Transfer Protocol Secure, comes into play. 

HTTPS adds an extra layer of security by encrypting the data transmitted between a user’s browser and a website, ensuring that the information remains private and secure.

What is SSL and SSL Certificates?

SSL, or Secure Sockets Layer, is the technology that enables secure communication over the internet. 

SSL certificates, also known as digital certificates, are essential components of the SSL protocol. 

They verify the identity of a website and establish an encrypted connection between the user’s browser and the website’s server.

SSL certificates are issued by trusted Certificate Authorities (CAs) after conducting a series of validation processes. 

These certificates contain cryptographic keys that encrypt the data sent between the user and the website, protecting it from unauthorized access.

The Importance of HTTPS

With the growing number of cyber threats and concerns over data privacy, the importance of HTTPS cannot be overstated. 

Here are some key reasons why HTTPS has become a priority for website owners:

1. Data Confidentiality and Integrity

HTTPS ensures that the data exchanged between a user and a website remains confidential and cannot be intercepted by malicious actors.

It encrypts the information, making it extremely difficult for hackers to decipher.

2. User Trust and Confidence

When users see the padlock icon and the “https://” prefix in their browser’s address bar, it signals a secure connection. 

This visual indication instills trust and confidence in users, assuring them that their interactions with the website are safe.

3. SEO Benefits

Search engines, like Google, have made it clear that they prioritize secure websites in search rankings

Having HTTPS can give your website a boost in search engine optimization (SEO) and increase its visibility to potential visitors.

4. Protection Against Phishing Attacks

HTTPS helps protect users from phishing attacks, where attackers impersonate legitimate websites to deceive users into sharing sensitive information. 

SSL certificates verify the authenticity of websites, making it harder for attackers to create malicious replicas.

HTTP vs. HTTPS: What’s the Difference?

The fundamental difference between HTTP and HTTPS lies in their level of security. HTTP operates over plain text, meaning the data transferred is not encrypted. 

On the other hand, HTTPS uses SSL/TLS protocols to encrypt the data, ensuring its confidentiality.

When a user visits a website using HTTP, any information they enter, such as login credentials or credit card details, can be intercepted by eavesdroppers. 

This poses a significant risk to user privacy. 

However, with HTTPS, the data is encrypted, making it virtually impossible for attackers to decipher.

Furthermore, modern web browsers display warnings when a user tries to access an HTTP website, cautioning them about potential security risks. 

This can deter visitors and harm the website’s reputation.

Adopting HTTPS eliminates these warnings and provides a more secure and trusted browsing experience.

How Does HTTPS Affect SEO?

HTTPS as a Ranking Factor

One of the reasons why website owners are eager to transition from HTTP to HTTPS is the impact it has on search engine optimization (SEO). 

In 2014, Google announced that HTTPS would be considered as a ranking factor in their search algorithm. 

This means that websites with HTTPS have the potential to rank higher in search engine results pages (SERPs) compared to their HTTP counterparts.

Google’s focus on HTTPS as a ranking factor stems from its commitment to user security and privacy. 

By encouraging website owners to adopt HTTPS, they aim to create a safer browsing experience for users. 

Consequently, websites that implement HTTPS are rewarded with improved visibility in search results, which can lead to increased organic traffic.

However, it’s important to note that while HTTPS is a ranking factor, its impact may not be as significant compared to other key factors like content relevance and quality

It’s just one piece of the SEO puzzle, and website owners should focus on a holistic approach to optimize their websites for search engines.

User’s Trust

Another reason why HTTPS is important for SEO is the trust it instills in users. 

When visitors see the padlock icon and the “https://” prefix in their browser’s address bar, they are reassured that their connection to the website is secure. 

This visual confirmation helps build trust and confidence, increasing the likelihood of users engaging with the website and completing desired actions, such as making purchases or submitting contact forms.

On the other hand, when users encounter websites marked as “Not Secure” by their browsers, they may hesitate to provide sensitive information or proceed with their interactions. 

This can negatively impact user engagement and conversion rates

Therefore, implementing HTTPS not only benefits SEO but also enhances the overall user experience, leading to better website performance.

GDPR Issues

In the era of increasing data protection regulations, such as the General Data Protection Regulation (GDPR), HTTPS plays a crucial role in compliance. 

GDPR mandates that organizations take appropriate measures to protect the personal data of European Union citizens. 

This includes securing data during transmission, which HTTPS effectively addresses.

Websites that handle user data, such as login credentials, contact forms, or payment information, need to ensure the secure transmission of this data to comply with GDPR requirements. 

Implementing HTTPS provides the necessary encryption and safeguards against unauthorized access to user data, reducing the risk of data breaches and potential legal implications.

By adopting HTTPS, website owners demonstrate their commitment to data security and user privacy, which aligns with the principles of GDPR. 

This can positively impact the reputation and credibility of the website, contributing to improved user trust and potentially enhancing SEO efforts.

Does HTTPS Affect Website Performance?

One concern that website owners may have when considering the transition to HTTPS is the potential impact on website performance. 

Encrypting and decrypting data during transmission can introduce additional processing overhead, potentially leading to slower page load times.

However, with advancements in SSL/TLS protocols and web server technologies, the performance impact of HTTPS has become minimal. 

Modern browsers are optimized to handle HTTPS connections efficiently, and web servers are equipped to handle the increased demand for HTTPS.

Moreover, the benefits of HTTPS in terms of security, user trust, and SEO outweigh any minor performance impact. 

Ensuring a secure browsing experience for users and complying with search engine expectations and data protection regulations should take precedence over minor performance considerations.

Should You Fix Backlinks Once You Move To HTTPS

When you transition your website from HTTP to HTTPS, it’s essential to consider the impact on your existing backlinks. 

Backlinks are links from external websites that point to your site, and they play a crucial role in SEO by indicating the credibility and authority of your website. 

So, should you fix backlinks once you move to HTTPS? Let’s explore this question.

The Impact of HTTPS on Backlinks

When you switch your website to HTTPS, the URLs of your web pages change from “http://” to “https://”. 

This alteration can have implications for your existing backlinks. 

Backlinks that point to the HTTP version of your site may not automatically redirect to the HTTPS version, leading to potential issues.

If your backlinks still direct users to the HTTP version of your site, they may encounter security warnings from their browsers. 

These warnings can be off-putting and discourage users from visiting your site, negatively impacting traffic and SEO.

Moreover, search engines treat HTTP and HTTPS versions as separate entities. 

This means that backlinks pointing to the HTTP version of your site do not directly contribute to the authority and rankings of the HTTPS version. 

To maximize the SEO benefits of your backlinks, it’s crucial to ensure they are directing users to the HTTPS version of your site.

Fixing Backlinks for HTTPS

To ensure a smooth transition to HTTPS and maintain the SEO value of your backlinks, it is advisable to fix your backlinks once you move to HTTPS. Here are some steps you can take:

  1. Update Internal Links: Start by updating internal links throughout your website. Replace any instances of “http://” with “https://” to ensure that all internal links point to the HTTPS version of your pages. This step ensures a consistent and secure browsing experience for your visitors.
  2. Reach Out to Webmasters: Identify external websites that are linking to your site using HTTP URLs. Contact the webmasters or website owners and kindly request them to update the URLs to the HTTPS version. Be polite and provide them with the updated HTTPS URLs to make the process easier for them.
  3. Monitor Backlink Changes: Keep track of your backlinks using various SEO tools or services. Monitor changes in your backlink profile and identify any new backlinks that need updating. Regularly check the status of your existing backlinks to ensure they are directing users to the HTTPS version of your site.
  4. Implement 301 Redirects: Set up 301 redirects from the HTTP version of your site to the corresponding HTTPS URLs. This ensures that when users or search engine crawlers encounter the HTTP links, they are automatically redirected to the HTTPS version. Implementing proper redirects preserves the authority and SEO value of your backlinks.

The Importance of Fixing Backlinks

Fixing backlinks after transitioning to HTTPS is crucial for several reasons:

  1. User Experience: By ensuring that all backlinks direct users to the secure HTTPS version of your site, you provide a seamless and secure browsing experience. Users will not encounter security warnings or be deterred by potential risks, enhancing their trust and confidence in your website.
  2. SEO Value: Backlinks are an important ranking factor in SEO. By fixing your backlinks for HTTPS, you consolidate the authority and SEO value of those links, contributing to better search engine rankings and visibility for your website.
  3. Avoiding Duplicate Content: By redirecting the HTTP URLs to their HTTPS counterparts, you avoid the issue of duplicate content. Duplicate content can dilute the SEO value of your pages and confuse search engines. Properly redirecting backlinks ensures that search engines recognize the HTTPS version as the primary and authoritative version of your pages.

Moving from HTTP to HTTPS in 5 Steps

Transitioning your website from HTTP to HTTPS is an important step in improving security, user trust, and SEO. Here are five key steps to follow when moving from HTTP to HTTPS:

Step 1: Choose an SSL Certificate

Start by selecting an SSL certificate that suits your website’s needs. 

There are various types of SSL certificates available, including domain validated (DV), organization validated (OV), and extended validation (EV) certificates. 

Consider the level of validation required, the warranty coverage, and the type of encryption offered by each certificate. 

Choose a reputable Certificate Authority (CA) to ensure the certificate’s reliability and compatibility with major web browsers.

Step 2: Get and Install an SSL Certificate

After choosing the SSL certificate, it’s time to obtain and install it on your web server. 

The specific steps may vary depending on your hosting provider and server configuration. Here’s a general outline:

  1. Generate a Certificate Signing Request (CSR) from your web server.
  2. Submit the CSR to the CA along with the necessary information to verify your identity.
  3. Complete the CA’s validation process, which may involve confirming domain ownership or providing additional documentation for OV or EV certificates.
  4. Once the CA approves your request, they will issue the SSL certificate.
  5. Install the SSL certificate on your web server. This process may involve uploading the certificate files, configuring the server to use HTTPS, and updating server settings to support HTTPS connections.

Ensure that the installation is successful and that your website can be accessed using HTTPS.

Step 3: Force Using HTTPS

To ensure that all traffic is securely redirected to HTTPS, you need to enforce the use of HTTPS. 

This step prevents users and search engines from accessing the HTTP version of your site. There are multiple ways to accomplish this:

  1. Update your website’s configuration or .htaccess file to include directives that redirect HTTP traffic to HTTPS.
  2. Set up a server-side redirect, such as a 301 redirect, to automatically redirect users and search engines to the HTTPS version of your site.
  3. Update any internal links on your website to point to the HTTPS URLs.

By enforcing HTTPS, you ensure that all visitors are directed to the secure version of your site, maintaining a consistent and safe user experience.

Step 4: Update Your Google Search Console

If you already have a Google Search Console account, it’s crucial to update it to reflect the transition to HTTPS. Follow these steps:

  1. Add your HTTPS website as a new property in Google Search Console.
  2. Submit a new XML sitemap for your HTTPS website.
  3. Use the “Change of Address” tool in Google Search Console to inform Google about the move from HTTP to HTTPS.

By updating Google Search Console, you help search engines recognize and index the HTTPS version of your site properly.

Step 5: Find and Fix Errors

After migrating to HTTPS, it’s essential to monitor your website for any errors or issues. Here are some common areas to check:

  1. Mixed Content: Ensure that all resources on your web pages, such as images, scripts, and stylesheets, are loaded over HTTPS. Fix any instances of mixed content, where HTTP resources are still being loaded on HTTPS pages. Mixed content can trigger security warnings and affect the integrity of your HTTPS implementation.
  2. Internal Link Updates: Double-check that all internal links on your website point to the HTTPS URLs. Update any links that still use HTTP.
  3. Canonical Tags: Verify that your canonical tags point to the HTTPS version of your pages. Canonical tags indicate the preferred URL for search engines to index.
  4. External Links: Reach out to external websites that have backlinks to your site and ask them to update the URLs to the HTTPS version. This step ensures that your backlinks contribute to the SEO value of your HTTPS website.

Regularly monitor your website’s performance, search rankings, and user feedback to identify and resolve any issues promptly.

FAQs About Should You Fix Backlinks Once You Move To HTTPS

Does changing HTTP to HTTPS affect SEO?

Changing from HTTP to HTTPS can have an impact on SEO. 

Google considers HTTPS as a ranking factor and prioritizes secure websites in search results. 

Additionally, HTTPS enhances user trust and improves website performance, indirectly contributing to SEO.

Are backlinks still important in 2023?

Yes, backlinks remain an essential aspect of SEO in 2023. Backlinks are like votes of confidence from other websites, indicating the relevance and authority of your site. 

They play a significant role in search engine rankings and can drive organic traffic to your website.

Should I remove bad backlinks?

Yes, it is recommended to remove bad backlinks. Bad backlinks, such as those from spammy or irrelevant websites, can harm your site’s SEO. 

Conduct regular backlink audits and use tools to identify and disavow toxic links to maintain a healthy backlink profile.

What is a common mistake with backlinks?

A common mistake with backlinks is focusing on quantity rather than quality. It’s better to have a few high-quality, relevant backlinks than numerous low-quality ones. 

Quality backlinks from authoritative and trustworthy websites carry more weight and have a more positive impact on SEO.

Is it bad to redirect HTTP to HTTPS?

No, it is not bad to redirect HTTP to HTTPS. In fact, it is necessary to ensure a secure browsing experience for users. 

Implementing a 301 redirect from HTTP to HTTPS ensures that visitors and search engines are automatically redirected to the secure version of your site.

Is it good to redirect HTTP to HTTPS?

Yes, it is beneficial to redirect HTTP to HTTPS. By redirecting to HTTPS, you improve website security, user trust, and SEO. 

It helps protect sensitive data, prevents security warnings, and aligns with search engine preferences, ultimately enhancing your website’s overall performance.

How many backlinks is it safe to create a day?

There is no specific number of backlinks that is universally considered safe to create in a day. Instead of focusing on quantity, prioritize the quality and relevance of backlinks. 

Natural and organic link building practices are preferred over artificially inflating backlink numbers.

How many backlinks per month is safe?

Similar to daily limits, there is no fixed number of backlinks considered universally safe per month. 

The focus should be on building a diverse and natural backlink profile over time. 

Consistently acquiring high-quality backlinks from authoritative sources can positively impact SEO without any specific numerical limit.

Is getting 100 backlinks from 100 different websites better?

The number of backlinks alone does not determine their effectiveness. 

While having 100 backlinks from 100 different websites may seem impressive, it’s more important to consider the quality and relevance of those backlinks. 

A few high-quality backlinks from authoritative sources can have a greater impact than a larger number of low-quality or irrelevant backlinks. 

Focus on building a diverse and natural backlink profile rather than solely aiming for quantity.

Final Thoughts About Should You Fix Backlinks Once You Move To HTTPS

In conclusion, fixing backlinks once you move to HTTPS is crucial for maintaining a strong SEO foundation. 

By ensuring that all backlinks point to the secure HTTPS version of your site, you enhance user experience, build trust, and maximize the SEO value of your backlink profile. 

Redirecting HTTP to HTTPS, updating internal links, reaching out to webmasters, and monitoring for any errors or issues are essential steps in the process. 

Remember that backlinks play a significant role in search engine rankings and organic traffic. 

By taking the time to fix your backlinks, you can reap the benefits of a secure and optimized website.

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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