In today’s competitive online marketplace, SaaS companies need to utilize every tool at their disposal to stand out from the crowd. That’s why technical SEO for SaaS is so powerful!
One such tool is technical SEO for SaaS, which can help optimize website infrastructure and architecture to improve website performance, user experience, and search engine rankings.
What is Technical SEO?
Technical SEO involves optimizing your website’s technical aspects to improve its search engine ranking.
These technical aspects include website speed, mobile-friendliness, website security, structured data, crawlability, and indexability.
Technical SEO aims to improve the website’s user experience and make it easier for search engines to crawl and index its pages.
Technical SEO Audit for SaaS Businesses: What, Why, How?
A technical SEO audit is an analysis of your website’s technical aspects to identify areas for improvement.
The audit can help you identify technical issues that may be hindering your website’s search engine ranking and user experience.
A technical SEO audit involves the following steps:
1. Website Speed Test
Website speed is a crucial factor in determining your website’s search engine ranking. A slow website can result in a poor user experience and higher bounce rates.
You can use tools like Google PageSpeed Insights or GTmetrix to test your website’s speed and identify areas for improvement.
2. Mobile-Friendliness Test
With more and more people accessing the internet from their mobile devices, having a mobile-friendly website is crucial.
Google’s mobile-friendly test can help you identify whether your website is optimized for mobile devices.
3. Website Security Check
Website security is another critical aspect of technical SEO.
If your website is not secure, it can result in a poor user experience and damage your website’s search engine ranking.
You can use tools like SSL Server Test or Qualys SSL Labs to test your website’s security.
4. Crawlability and Indexability Check
Search engines use web crawlers to scan and index your website’s pages. If your website has technical issues like broken links or incorrect sitemaps, it can impact the search engine’s ability to crawl and index your pages.
You can use tools like Screaming Frog or SEMrush to identify crawlability and indexability issues.
SaaS Technical SEO : 10- point Checklist
1. Noindex Tags and Canonical Tags
Noindex tags and canonical tags are essential for preventing duplicate content issues.
Noindex tags tell search engines not to index a particular page, while canonical tags tell search engines which version of a page is the preferred one. SaaS businesses should ensure that their website has the correct noindex and canonical tags to avoid duplicate content issues.
2. 404 Pages and Broken Internal Links
404 pages and broken internal links can hurt your website’s user experience and search engine ranking.
SaaS businesses should regularly check their website for 404 pages and broken internal links and fix them immediately.
3. Set Up Your XML Sitemap
An XML sitemap is a file that lists all the pages on your website that you want search engines to index.
SaaS businesses should set up their XML sitemap and submit it to search engines like Google to ensure that all their pages are indexed.
4. Broken External Links
Broken external links can also hurt your website’s search engine ranking. SaaS businesses should regularly check their website for broken external links and fix them immediately.
5. Duplicate Title Tags and Meta Descriptions
Duplicate title tags and meta descriptions can confuse search engines and hurt your website’s search engine ranking.
SaaS businesses should ensure that all their title tags and meta descriptions are unique and relevant to the page’s content.
6. Duplicate Content
Duplicate content can also hurt your website’s search engine ranking. SaaS businesses should regularly check their website for duplicate content and fix it immediately.
7. H1s and H2s
H1s and H2s are essential for structuring your website’s content and improving its search engine ranking.
SaaS businesses should ensure that all their pages have relevant H1s and H2s that accurately describe the page’s content.
8. Avoid 301 Redirect Chains
301 redirect chains can slow down your website and hurt its search engine ranking.
SaaS businesses should avoid using 301 redirect chains and instead use a single 301 redirect to redirect users from one page to another.
9. Serve Images in Next-Gen Format
Serving images in the next-gen format can improve your website’s page speed and search engine ranking. SaaS businesses should ensure that all their images are served in next-gen format, such as WebP or JPEG 2000.
10. Remove Unused or Outdated Plugins
Unused or outdated plugins can slow down your website and hurt its search engine ranking.
SaaS businesses should regularly check their website for unused or outdated plugins and remove them immediately.
Why Technical SEO is Crucial for SaaS Businesses
SaaS businesses operate in a highly competitive digital landscape, and search engines like Google are the primary source of website traffic.
If your website is not optimized for search engines, it will be challenging to attract potential customers and generate revenue.
In addition, technical SEO is essential for SaaS businesses because their websites are usually complex and constantly evolving.
For instance, if your website features interactive elements like chatbots or animations, it may affect the website’s speed, which can impact its search engine ranking.
Technical SEO for SaaS: Which Technical Factors Have Impact?
1. Does the website load fast?
2. Is it crawlable and indexable?
A website that is not crawlable and indexable cannot be found by search engines.
SaaS businesses should ensure that their website is crawlable and indexable by using proper robots.txt files, sitemaps, and meta tags.
3. Are we optimized for mobile?
More and more people are using mobile devices to access the internet, so it’s crucial for SaaS businesses to optimize their website for mobile devices.
This includes using responsive design, optimizing images, and using mobile-friendly fonts.
4. Are we running HTTPS?
Running HTTPS is essential for ensuring the security of user data and improving search engine ranking.
SaaS businesses should ensure that their website is running HTTPS by purchasing an SSL certificate and configuring it correctly.
5. Are we properly using canonicals?
Canonical tags are essential for preventing duplicate content issues and improving search engine ranking.
SaaS businesses should ensure that they are using canonical tags correctly and consistently across their website.
6. If we’re serving multiple languages and multiple countries, do we have our International SEO in check?
International SEO is critical for SaaS businesses that serve multiple languages and countries. SaaS businesses should ensure that they have their international SEO in check by using proper hreflang tags, creating separate pages for each language, and using country-specific domains or subdomains.
7. Are we populating meta titles and descriptions?
Meta titles and descriptions are essential for improving search engine ranking and attracting potential customers.
SaaS businesses should ensure that they are populating meta titles and descriptions correctly and consistently across their website.
FAQs About technical seo for saas
How to do SEO for a SaaS company?
To do SEO for a SaaS company, start with comprehensive market and competitor research to identify opportunities for optimization.
Then conduct keyword research to identify high-volume, low-competition keywords that are relevant to your product or service.
Optimize your website’s structure and content, build high-quality external links, and create engaging content to improve your search engine rankings and attract more website visitors.
What is SEO in SaaS?
SEO in SaaS stands for Search Engine Optimization for Software as a Service companies.
It is the process of optimizing a SaaS company’s online presence to improve its visibility and rankings on search engines, thereby driving more traffic and revenue to the business.
What does technical SEO include?
Technical SEO includes the optimization of website infrastructure and architecture to improve website performance and search engine rankings.
This includes factors such as website speed, crawlability, mobile-friendliness, and the proper use of tags and schema markup.
What is technical SEO in SEO?
Technical SEO is a subset of SEO that focuses on optimizing website infrastructure and architecture to improve search engine rankings.
It involves improving website performance and user experience through factors such as website speed, crawlability, mobile-friendliness, and the proper use of tags and schema markup.
What are the three pillars of technical SEO?
The three pillars of technical SEO are crawlability, indexability, and site performance. Crawlability involves making sure search engines can effectively crawl and index your website.
Indexability refers to ensuring all website pages are indexed and available in search results. Site performance includes factors such as website speed, mobile-friendliness, and proper use of tags and schema markup.
These three pillars are critical to achieving optimal search engine rankings and driving more traffic and revenue to your website.
Final Thoughts About technical seo for saas
Choosing technical SEO for a SaaS business can be a wise decision, especially considering the fierce competition in the online marketplace.
Technical SEO can improve website performance, user experience, and search engine rankings, ultimately driving more traffic and revenue to the business.
However, it’s important to keep in mind that technical SEO is not a one-time fix, but an ongoing process that requires regular audits and maintenance.
Therefore, it’s important to work with a knowledgeable and experienced technical SEO team to ensure the best results for your SaaS business.
By investing in technical SEO, SaaS businesses can stay ahead of the competition and achieve long-term success in the online marketplace.