Which Backlinks Are Best For SEO: A Comprehensive Guide


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Which backlinks are best for SEO? We’ve all wondered, haven’t we? 

Well, here’s the short answer: It’s like choosing a loyal sidekick for your website, someone who can catapult you to the top of search engine rankings. 

But wait, there’s more! Let’s dive into the enchanting world of backlinks and discover the secret behind their SEO superpowers.

What is a Backlink?

A backlink, also known as an inbound link, is a hyperlink that directs users from one website to another. 

It acts as a virtual endorsement, vouching for the credibility and relevance of the linked website

Think of backlinks as digital pathways connecting the web’s intricate network of content. 

When search engines crawl these paths, they consider backlinks as votes of confidence for a website’s quality and authority.

Why are Backlinks so Important?

Backlinks serve as a key currency in the realm of SEO. Search engines, like Google, perceive backlinks as indications of a website’s popularity and trustworthiness. 

When a reputable website links to another, it signals to search engines that the linked website contains valuable content worth sharing

As a result, the search engine algorithms rank the linked website higher in search results, enhancing its visibility to potential visitors.

What Makes a Backlink Valuable?

Not all backlinks are created equal; their value lies in several factors that determine their impact on SEO. Here are some key aspects to consider:


A backlink is most valuable when it comes from a website that is topically relevant to the linked content. 

For instance, a backlink from a reputable fitness blog to a website selling fitness equipment carries more weight than a backlink from an unrelated website, such as a cooking blog.


Backlinks from authoritative websites hold greater value in the eyes of search engines. 

The authority of a website is determined by factors like its domain age, traffic, and the number of high-quality backlinks it receives. 

A backlink from a renowned industry publication or a government institution website can significantly boost a website’s SEO rankings.


Having a diverse range of backlinks from multiple sources is crucial for SEO success. 

Search engines consider a natural link profile with a variety of backlink types as a sign of organic growth and genuine popularity. 

Aim for a healthy mix of backlinks from different domains, including blogs, forums, social media platforms, and authoritative websites.

Types of Backlinks

In the world of backlinks, two primary types exist: do-follow and no-follow backlinks. 

Understanding the distinction between these types can help you strategize your backlink acquisition efforts effectively.

Do-follow Backlink:

A do-follow backlink is a hyperlink that passes on the “link juice” from the referring website to the linked website. 

This link juice is essentially the SEO value and authority carried by the backlink. 

Search engines recognize and follow do-follow backlinks, considering them when determining a website’s rankings

Acquiring high-quality do-follow backlinks from authoritative sources can significantly enhance a website’s SEO performance.

No-follow Backlink:

On the other hand, a no-follow backlink includes a special HTML attribute, instructing search engines not to transfer any link juice. 

These backlinks still provide a pathway for referral traffic, allowing users to navigate from one website to another. 

While no-follow backlinks don’t directly impact a website’s SEO rankings, they can contribute to a well-rounded link profile, showcasing a natural link acquisition pattern.

Which Backlinks Are Best for SEO: Unveiling the Most Effective Strategies

When it comes to SEO, not all backlinks are created equal. 

To maximize the impact of your link building efforts, it’s crucial to focus on obtaining high-quality backlinks from reputable sources. 

In this section, we will explore nine types of backlinks that have proven to be effective in boosting SEO rankings and driving organic traffic.

1. Editorial Backlinks

Editorial backlinks are the cream of the crop in the world of SEO. 

These backlinks are earned when other websites, particularly authoritative publications or industry leaders, naturally reference and link to your content as a valuable resource. 

Such endorsements from reputable sources carry significant weight in search engine algorithms, signaling the quality and relevance of your website.

2. Backlinks From Guest Blogging

Guest blogging is an effective strategy to not only showcase your expertise but also secure valuable backlinks. 

By contributing high-quality content to relevant blogs in your industry, you can include a backlink within your author bio or within the body of the article itself. 

These contextual backlinks from guest blogging can boost your website’s visibility and authority in the eyes of search engines.

3. Backlinks in Business Profiles

Business profiles on platforms like Yelp, Google My Business, and industry-specific directories can serve as excellent sources of backlinks. 

These profiles often allow you to include a link to your website, providing an opportunity to acquire valuable local citations and backlinks. 

Search engines consider these backlinks as indicators of your business’s credibility and relevance, particularly for local search results.

4. Backlinks from Webinars

Hosting or participating in webinars within your industry can not only establish you as an authority but also create opportunities for backlink acquisition. 

When you collaborate with other industry experts or guest speakers, they may link to your website in the webinar promotion or post-event materials. 

These backlinks from webinar partnerships can enhance your website’s visibility and attract relevant traffic.

5. Free-Tool Backlinks

Creating and offering valuable free tools or resources on your website can attract attention and generate backlinks naturally. 

When users find your tools helpful, they are likely to share them on their websites, blogs, or social media platforms, accompanied by a backlink to your site. 

These backlinks not only contribute to your link profile but also establish your website as a valuable resource in your niche.

6. Acknowledgment Backlinks

If you’ve contributed to a research study, collaborated on a project, or provided valuable insights to industry publications, you may be eligible for acknowledgment backlinks. 

When your contributions are recognized and mentioned by others, they often link back to your website to give credit. 

These backlinks from acknowledgments can significantly enhance your website’s authority and credibility in your field.

7. Guest Post Bio Links

When writing guest posts for relevant blogs or publications, you often have the opportunity to include a link in your author bio. 

While these links are typically no-follow, they can still generate valuable referral traffic and exposure to your target audience. 

Additionally, a well-crafted author bio can pique readers’ interest and encourage them to visit your website, driving engagement and potential conversions.

8. Badge Backlinks

Creating badges or awards related to your industry and offering them to other websites in your niche can be an effective backlink strategy. 

When recipients proudly display the badges on their websites, they often link back to your website as the source of the recognition. 

These badge backlinks not only improve your website’s authority but also foster positive relationships and collaborations within your industry.

9. Comment Backlinks

Engaging in meaningful discussions on relevant blogs, forums, or social media platforms can lead to comment backlinks. 

While these backlinks are typically no-follow, they can still contribute to your link profile and drive targeted traffic to your website

By providing insightful comments and adding value to the conversation, you can establish yourself as an authoritative voice and attract visitors who are genuinely interested in your content.

Best Practices for Building Backlinks: Unleashing the Power of Link Acquisition

Building high-quality backlinks is an essential aspect of an effective SEO strategy. 

In this section, we will explore several best practices that can help you acquire valuable backlinks and improve your website’s visibility and authority.

1. Create a Linkable Asset

One of the most effective ways to attract backlinks is by creating a linkable asset—a piece of content that is informative, unique, and valuable to your target audience. 

This could be a comprehensive guide, an in-depth research study, a whitepaper, or an interactive tool. 

By developing such assets, you increase the likelihood of other websites linking to your content as a valuable resource.

2. Build Backlinks from Link Roundups

Link roundups are curated lists of relevant and valuable content from around the web. 

Many blogs and websites publish regular link roundups to share useful resources with their audience. 

To acquire backlinks from link roundups, you can proactively reach out to the authors or publishers, showcasing your content and explaining why it would be a valuable addition to their next roundup. 

Providing high-quality content that aligns with their audience’s interests increases the chances of being included in these roundups and earning backlinks.

3. Broken Link Building

Broken link building is an effective method of acquiring backlinks by finding broken links on other websites and suggesting your own content as a replacement. 

To implement this strategy, you can use tools to identify broken links within your niche and then reach out to the website owners or administrators, politely informing them about the broken link and recommending your content as a suitable replacement. 

This approach offers a win-win situation, as the website owner fixes the broken link, and you gain a valuable backlink.

4. Infographics and Other Visual Assets

Visual content, such as infographics, charts, and diagrams, can be highly shareable and link-worthy. 

By creating visually appealing and informative assets, you increase the likelihood of other websites linking to your content when they find it relevant and useful for their audience. 

Promote your visual assets through social media, outreach to industry influencers, or submit them to infographic directories to maximize their exposure and backlink potential.

5. Submit Testimonials

If you have positive experiences with a product, service, or software, consider reaching out to the provider and offering to write a testimonial. 

In return, request a backlink to your website along with the testimonial. 

Many companies feature customer testimonials on their websites, and they are often willing to link back to your site as a gesture of gratitude. 

Testimonials not only help you build backlinks but also establish your credibility and trustworthiness within your industry.

6. Blogger Reviews

Building relationships with influential bloggers and offering them free access to your product or service in exchange for a review can be a powerful backlink acquisition strategy. 

When bloggers write reviews, they often include a link back to your website, providing exposure to their audience and boosting your website’s authority. 

Ensure that the reviews are genuine and unbiased, as authenticity is key in maintaining trust and building long-term relationships with bloggers.

7. Link Reclamation

Link reclamation involves finding instances where other websites mention your brand, product, or content but do not link back to you. 

By identifying these unlinked mentions through tools or manual searches, you can reach out to the website owners and kindly request a backlink. 

Most website owners are willing to add the link, especially if the mention is positive or relevant. 

Link reclamation helps you capitalize on existing brand mentions and turn them into valuable backlinks.

FAQs About Which Backlinks Are Best For SEO

Is getting 100 backlinks from 100 different websites better?

Having 100 backlinks from 100 different websites can be beneficial for SEO, as it indicates a diverse link profile. 

However, quality matters more than quantity. It’s crucial to focus on acquiring backlinks from reputable and relevant websites. 

A few high-quality backlinks from authoritative sources can have a more significant impact on your website’s SEO performance than numerous low-quality backlinks.

Why are Web 2.0 backlinks important for SEO?

Web 2.0 backlinks are created on user-generated content platforms such as blogging sites, social media platforms, and article directories. 

These backlinks can be valuable for SEO because they provide an opportunity to showcase your content and generate traffic from a diverse range of sources. 

Additionally, Web 2.0 platforms often have high domain authority, which can positively influence your website’s rankings in search engine results.

What are Tier 3 backlinks?

Tier 3 backlinks refer to backlinks that are created on websites that have lower domain authority or relevance. 

These backlinks are often generated through automated tools or link farms. 

While Tier 3 backlinks may have limited direct impact on SEO, they can be used to support and strengthen Tier 1 and Tier 2 backlinks. 

It’s important to prioritize high-quality backlinks from authoritative sources for the best SEO results.

How many backlinks are good for SEO?

There is no specific number of backlinks that guarantees good SEO results. The quality and relevance of backlinks matter more than the quantity. 

It’s advisable to focus on acquiring high-quality backlinks from reputable websites that are relevant to your industry or niche. 

A well-rounded and diverse link profile with a mix of authoritative and relevant backlinks can significantly improve your website’s SEO performance.

What are the most powerful backlinks?

The most powerful backlinks are those that come from authoritative websites with high domain authority. 

Backlinks from well-established and reputable sources such as government websites, educational institutions, industry-leading publications, and influential blogs are considered highly valuable. 

These backlinks demonstrate trust, relevance, and authority to search engines, leading to improved SEO rankings and visibility.

How many backlinks should I create per day?

There is no set number of backlinks you should create per day. 

It’s important to focus on the quality and relevance of the backlinks rather than the quantity. 

Instead of setting a specific daily target, aim to consistently acquire high-quality backlinks from authoritative and relevant sources over time. 

A natural and organic link-building strategy is key to long-term SEO success.

Do multiple backlinks from the same site help SEO?

While multiple backlinks from the same site can contribute to your overall link profile, the impact of each additional backlink diminishes. 

Search engines consider the diversity and quality of backlinks when evaluating a website’s authority. 

It’s generally more beneficial to acquire backlinks from a variety of relevant sources rather than relying heavily on multiple backlinks from the same site.

Do backlinks still matter for SEO?

Yes, backlinks still play a significant role in SEO. Backlinks are regarded as votes of confidence from other websites, indicating the quality and relevance of your content. 

While search engines consider various factors in their algorithms, backlinks remain a fundamental ranking factor. 

However, it’s important to focus on acquiring high-quality backlinks from reputable sources to achieve the best SEO results.

Do backlinks from social media help SEO?

Backlinks from social media platforms can indirectly impact SEO by driving traffic and increasing the visibility of your content. 

While social media links are typically no-follow, they can still generate valuable referral traffic and engagement, which can positively influence your website’s SEO performance. 

Additionally, social media platforms provide opportunities for content sharing, which can lead to the acquisition of backlinks from other websites.

Can you rank high without backlinks?

While it is possible to rank high in search engine results without backlinks, it is generally more challenging. 

Backlinks serve as an essential signal of a website’s authority, credibility, and relevance. 

Without backlinks, it can be difficult to demonstrate these qualities to search engines. 

However, if your content is highly unique, valuable, and optimized for relevant keywords, it is still possible to achieve decent rankings without an extensive backlink profile.

What is a strong backlink?

A strong backlink is a backlink that comes from a reputable and authoritative website within your industry or niche. 

Such backlinks typically have high domain authority, receive substantial traffic, and are relevant to your content or target keywords. 

Strong backlinks are acquired through genuine relationships, high-quality content, and providing value to other websites. 

These backlinks signal trust and authority to search engines, positively impacting your website’s SEO performance.

Final Thoughts About Which Backlinks Are Best For SEO

In conclusion, when it comes to determining which backlinks are best for SEO, quality and relevance are key. 

While the number of backlinks is important, it’s crucial to prioritize high-quality backlinks from authoritative sources within your industry or niche. 

Editorial backlinks, guest blogging opportunities, business profiles, webinars, and free-tool backlinks are among the valuable options to consider. 

Additionally, the context and value surrounding the backlinks play a significant role in their effectiveness. 

Julian Goldie

Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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