The Skool community model is changing how entrepreneurs build online businesses.
It’s not about funnels, paid ads, or endless DMs anymore.
It’s about connection, consistency, and community.
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The Start of My Skool Community Journey
When I first heard about Skool, I honestly didn’t want to start one.
I thought it would be another distraction — something that would take time away from my SEO agency and all the systems we already had running.
But in February, I decided to give it a shot.
I started from zero.
No members.
No plan.
No audience specifically built for Skool.
I just wanted to test it.
Ten months later, the community hit $87,000 in monthly recurring revenue.
Completely organic.
No ads.
Just value, consistency, and genuine connection.
That’s when I realized something powerful — a Skool community isn’t just a group.
It’s a business model.
What Makes a Skool Community Different
Here’s what separates a Skool community from every other platform out there.
You own the audience.
You control the experience.
You don’t fight algorithms, deal with content suppression, or hope your followers see your posts.
Everyone inside your Skool group wants to be there.
They’ve chosen to learn, grow, and connect.
That changes everything.
Inside a Skool community, engagement isn’t forced — it’s natural.
People share wins.
Ask questions.
Network.
And that kind of energy compounds over time.
Because every comment, every reply, and every post adds value for everyone else.
And when you create that kind of space, you’re no longer just a coach or creator — you become the person who built the place where growth happens.
Building a Skool Community from Scratch
Here’s the truth.
You don’t need a big audience to start.
You just need clarity.
Ask yourself:
Who is this community for?
What problem are they trying to solve?
And what can you help them achieve faster than anyone else?
That’s your foundation.
When I built the AI Profit Boardroom community, I made one rule — everything had to deliver value immediately.
No fluff.
No filler.
Just results.
People don’t join a community to watch you talk.
They join to transform something in their life or business.
So I built the content around that — daily accountability, AI playbooks, automation training, and real systems that save people time.
Within weeks, engagement started snowballing.
Because when people get wins, they talk.
And that’s how your Skool community grows — through word of mouth, results, and reputation.
Work Smart and Hard — The Real Skool Strategy
A lot of people ask me:
“Julian, should I work smart or work hard when building my Skool community?”
And my answer is simple — do both.
Because if you only work hard, you burn out.
If you only work smart, you move too slow.
You need both energy and efficiency.
Here’s what that looks like in practice.
Every day, I delegate everything that doesn’t require me personally.
The team handles editing, scheduling, and content uploads.
AI handles writing, automation, and analytics.
And I spend my energy where it matters — creating ideas, teaching, connecting, and helping people win.
That balance is what makes a Skool community thrive.
Because people don’t follow perfection — they follow progress.
They don’t want to see you as a distant expert.
They want to see you as a guide who’s in the trenches, growing with them.
Why Skool Communities Beat Algorithms
Social media is unpredictable.
One day you go viral.
The next day your content disappears.
That’s the problem with platforms like YouTube, Instagram, and X — you don’t own your audience.
You rent it.
But a Skool community gives you full control.
Your posts reach everyone.
Your videos don’t get buried.
Your members see the value immediately.
And when that happens, you stop chasing views — and start building relationships.
The community becomes your ecosystem.
Your content feeds engagement.
Your engagement feeds retention.
And retention feeds revenue.
That’s how you create sustainable growth.
The Power of In-Person Connections
One of my favorite parts of building a Skool community is seeing the online world become real.
In Bangkok, we hosted a mastermind with some of the best community builders — people like Goose, Ryan Duncan, and a few other legends.
We met at a villa, shared what was working, and talked openly about how to scale, get more members, and grow recurring revenue.
But what struck me most wasn’t the strategies — it was the energy.
These weren’t random followers or subscribers.
They were real community members, invested in each other’s success.
And that’s what makes Skool different.
It’s not just about learning together — it’s about winning together.
Secrets to Growing Your Skool Discovery Rank
If you’re running a Skool community right now, you’ve probably noticed the Discovery section — where people can find your group based on engagement.
That ranking matters.
It’s how new members discover you without ads.
So how do you rise in the ranks?
It’s simple — engagement equals discovery.
The more your members comment, like, post, and share, the higher your group ranks.
One of the best tips I got came from another Skool creator.
He told his members, “If you love this community, engage. Like posts, comment on discussions, reply to threads.”
That one small habit changed his ranking dramatically.
Because every interaction signals activity.
Every bit of activity drives visibility.
And the more visible you are, the more your Skool community grows organically.
Freedom Through Focus
The beauty of Skool is that it scales simplicity.
You don’t need 20 apps to run your business.
No more managing Facebook groups, Discord servers, and messy spreadsheets.
Skool combines it all — your courses, your group, your progress tracking, your payments — in one clean dashboard.
That means more time for what matters most.
When I ran my SEO agency, it took 50 people to manage clients and operations.
With my Skool community, it’s just me.
No stress.
No chaos.
Just clarity.
That’s the future of entrepreneurship — leverage, not labor.
And the Skool community model gives you exactly that.
Building a Culture That Compounds
The hardest part about running a community isn’t getting members — it’s keeping them engaged.
That’s where culture comes in.
Culture is the invisible system that keeps people showing up.
It’s built on small actions done consistently.
Here’s how we do it inside the AI Profit Boardroom community:
- Daily check-ins to keep everyone accountable.
- Weekly live sessions where members share what’s working.
- Leaderboards that gamify learning and reward effort.
- Genuine recognition — not fake hype.
Those tiny moments create momentum.
Because people stay where they feel seen, valued, and inspired.
And when your members grow, your brand grows.
What Most People Get Wrong About Skool
Most people think they need a perfect product before they launch their Skool community.
They don’t.
You just need momentum.
Your members will shape the community as it grows.
Listen to them.
Adapt.
Evolve.
The faster you start, the faster you learn.
That’s what I love about Skool — it’s iterative.
You don’t need perfection to get started.
You just need purpose.
Because action beats strategy every time.
Why the Skool Model is the Future
People are tired of buying courses that sit on digital shelves.
They want connection, accountability, and real transformation.
And that’s what the Skool community model delivers.
It’s not one-sided teaching — it’s shared learning.
When people grow together, they stay longer, pay longer, and achieve more.
That’s what makes this platform so powerful.
It’s education with community built in.
And that combination changes everything.
Join the AI Success Lab — The Free Community for Builders
If you’re serious about your Skool community journey, you need people around you who move at your speed.
That’s why I created the AI Success Lab — a free online community for entrepreneurs, creators, and professionals building smarter businesses with AI.
A place for builders, creators, and entrepreneurs to share wins, swap systems, and grow together.
Join the AI Success Lab here for free: https://aisuccesslabjuliangoldie.com/
FAQs
Q: What is a Skool community?
A Skool community is a group-based learning platform where creators, coaches, and entrepreneurs build engaged, value-driven memberships without relying on algorithms.
Q: Do I need a big audience to start?
No.
You can start from zero as long as you focus on value, engagement, and results.
Q: How do you grow your Skool Discovery rank?
Encourage engagement.
Likes, comments, and posts push your group higher in Discovery rankings.
Q: How do you monetize a Skool community?
Start with free value, build trust, then introduce a paid tier with exclusive access or deeper training.
Q: What makes Skool better than other platforms?
It combines courses, community, and monetization in one place — clean, simple, and scalable.
The Skool community model isn’t a trend.
It’s the future of education and entrepreneurship.
It’s where knowledge meets connection — and where creators become leaders.
Because when you build a place where people grow together, your impact multiplies.
And that’s how real communities — and real businesses — are built.
