The new Gemini CLI Hooks update just dropped — and it changes everything about AI automation.
You can now control exactly how your AI agents think, work, and improve until their results are perfect.
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What Are Gemini CLI Hooks?
Think of Gemini CLI Hooks like checkpoints in your AI automation process.
Before this update, you’d give your AI agent a task and just hope it worked out.
Now, you can jump in during any part of the process — add context, check quality, and make sure it doesn’t stop until it’s perfect.
Hooks let you control:
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When your agent gets extra context
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How it validates outputs
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What policies it follows
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When it needs to revise results
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And how many times it should loop until it gets the job done
This means no more “one-shot” results.
You’re building automation systems that think and improve like real team members.
Why Gemini CLI Hooks Matter for Automation
Before Hooks, using AI was like sending an employee off with no feedback.
You hoped they’d return with good work.
With Gemini CLI Hooks, you’re now the manager — giving feedback, setting guardrails, and making sure every output hits your standards.
The best part?
It’s fully automated.
Once you define your hooks, Gemini CLI applies them automatically to every workflow.
Step 1: Add Context Hooks
Let’s start with the first type — Context Hooks.
These add extra information right before your agent starts a task.
Example: You’re writing landing pages for the AI Profit Boardroom.
You can set up a Context Hook that automatically feeds in your brand voice, target audience, and conversion data every time the agent writes something.
Now, instead of guessing your tone or values, the agent always knows your business context.
It’s like handing it a briefing document — before it even starts typing.
Step 2: Add Validation Hooks
Next up are Validation Hooks.
These act as quality control.
They check the agent’s work before it’s finalized.
Example: You can add a validation rule that checks if every landing page includes these elements:
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Mentions of AI automation
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Time-saving benefits
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Clear community call-to-action
If the output misses one, the hook stops the process and tells the agent to fix it.
No more incomplete drafts or forgotten benefits.
Every result matches your standards.
Step 3: Add Policy Hooks
Now, let’s talk compliance.
Policy Hooks enforce your rules automatically.
Let’s say you’re creating YouTube scripts or blog posts.
Your policy hook can scan for restricted words, banned phrases, or non-compliant claims.
If something violates your rules, it gets flagged or fixed instantly.
This is how you protect your brand while scaling automation safely.
You’re not just automating content.
You’re automating compliance.
Step 4: Add Loop Hooks
This is where the real magic happens.
Loop Hooks tell the agent to keep improving the result until it’s perfect.
For example, you can make Gemini CLI generate three versions of a landing page, compare performance data, and merge the best elements into one final version.
Each loop improves the result.
Each iteration gets smarter.
Instead of one draft, you’re getting multiple polished versions — all automatically refined in seconds.
Step 5: Combine Hooks into a Full Workflow
Now that you’ve seen how each hook works, here’s where it gets fun.
Combine all of them into a complete workflow.
Example: Automating your AI Profit Boardroom email sequence.
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Context Hook: adds brand tone and high-performing examples.
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Validation Hook: checks every email for a strong CTA and benefits.
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Policy Hook: ensures no compliance issues.
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Loop Hook: keeps improving subject lines until open-rate predictions pass your threshold.
The result?
Emails that sound like you, sell like you, and never break the rules — all running automatically.
Setting Up Gemini CLI Hooks
Setting up hooks is simpler than it sounds.
Each hook is just a short set of instructions that runs at specific points in your automation.
Here’s the basic structure:
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When to trigger it – before or after a task.
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What to check – keywords, tone, quality, or compliance.
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What to do – fix issues, add info, or retry tasks.
Example:
You can run these workflows directly in the Gemini CLI terminal or connect them to your automation tools.
Once set up, your AI runs with built-in intelligence and control.
Use Gemini CLI Hooks to Train AI on Your Business
This is where Gemini CLI Hooks really shine.
You can train the agent on your unique business style — permanently.
Add your brand rules, frameworks, templates, and tone as part of the Context Hook.
Now every new output — landing page, email, post — already “knows” your company voice.
It’s like cloning your best copywriter or strategist, then automating them at scale.
Build Quality Loops with Gemini CLI Hooks
Want to guarantee quality?
Set up hooks that loop until results meet your performance metrics.
Example: For landing pages — check for:
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A clear headline
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Benefit-driven copy
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Social proof
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Strong CTA
If any element is missing, Gemini CLI keeps revising automatically until it’s perfect.
This creates continuous improvement loops — where your AI becomes smarter and faster every time it runs.
Enforce Business Policies Automatically
Policy enforcement is critical.
One wrong sentence in content can cause legal issues or brand damage.
Policy Hooks let you stop that before it happens.
They check everything before it goes live — against your rules, your platform’s policies, and your business standards.
You’re not losing control with automation.
You’re gaining more.
If you want to see the full workflows and templates, check out Julian Goldie’s FREE AI Success Lab Community here:
👉 https://aisuccesslabjuliangoldie.com/
Inside, you’ll see how creators and businesses use Gemini CLI Hooks to automate websites, lead generation, and entire product launches — no coding required.
FAQ
What are Gemini CLI Hooks?
They’re checkpoints that give you full control over AI agents — adding context, checking quality, and enforcing business rules.
Do I need to code to use them?
No. You just define what you want to check and when to run it — Gemini CLI does the rest.
Can Gemini CLI Hooks improve content quality automatically?
Yes. Loop Hooks keep refining outputs until your standards are met.
Where can I get templates for these hooks?
Inside the AI Profit Boardroom and AI Success Lab, you’ll find full hook examples and prebuilt automation systems.
