Deep Research: How Google’s AI Agent Does Your Research In 20 Minutes

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Research takes forever.

You know this.

Reading 10 articles takes hours.

Taking notes drains your energy.

Organizing information wastes time.

But Google just changed everything with Deep Research.

And when you combine Deep Research with Perplexity, it gets even better.

This is AI agents that actually do the work for you.

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What Google Just Launched With Deep Research

Google launched something called Deep Research.

It’s built right into Gemini.

Deep Research is not like normal AI chat.

It’s an agent.

That means Deep Research goes out and does research for you on its own.

You give Deep Research a task.

It runs off and finds information through Deep Research.

Deep Research reads articles.

It checks sources through Deep Research.

It comes back with a full report from Deep Research.

Here’s where Deep Research gets wild.

When you combine Deep Research with Perplexity’s new features, you have two AI agents working for you at the same time.

I’m Julian Goldie. I run Goldie Agency where we help businesses scale with AI and SEO.

And today I’m showing you how to use Deep Research with Perplexity.

How Deep Research Actually Works

Let me break down what Deep Research does.

You open up Gemini Advanced for Deep Research.

You type in a question or research topic for Deep Research.

Then you turn on Deep Research mode.

Once you hit go, Gemini creates a research plan through Deep Research.

It shows you what Deep Research is going to look for.

You can edit this plan in Deep Research.

Or just let Deep Research run.

Then Deep Research goes out and starts reading web pages.

Articles get processed by Deep Research.

Studies get reviewed through Deep Research.

Whatever it needs, Deep Research finds.

Deep Research takes time.

Sometimes five minutes for Deep Research.

Sometimes 20 minutes with Deep Research.

But Deep Research is doing real work.

It’s not just pulling from one source through Deep Research.

Deep Research checks multiple sources.

It puts together a real report through Deep Research.

This is huge for anyone doing content creation with Deep Research.

Anyone doing SEO benefits from Deep Research.

Anyone running a business needs Deep Research.

Research takes forever without Deep Research.

You know how long it takes to read 10 articles?

Hours without Deep Research.

Deep Research does it in minutes.

And the reports from Deep Research are actually good.

They have sections in Deep Research.

They have sources through Deep Research.

They have real information you can use from Deep Research.

Want to learn more AI tools like Deep Research? Check out the AI Profit Boardroom where I share cutting-edge strategies.

Why The Perplexity Combo Makes Deep Research Better

Perplexity just added a new feature.

You can ask it to search specific sources with Perplexity.

You can tell Perplexity to only look at certain websites.

You can tell Perplexity to focus on news from the last week.

You can even tell Perplexity to ignore certain types of sources.

This level of control is insane with Perplexity.

Here’s what you do with Deep Research and Perplexity.

You run Deep Research in Gemini to get a broad overview of your topic.

Then you take the gaps or questions that come up from Deep Research.

You use Perplexity to drill down into specific areas beyond Deep Research.

This is the workflow for Deep Research success.

Broad research with Gemini Deep Research.

Specific targeted research with Perplexity after Deep Research.

Then you have everything you need from Deep Research and Perplexity.

Create amazing content using Deep Research findings.

Make business decisions with Deep Research insights.

Whatever you’re trying to do works better with Deep Research.

And the best part about Deep Research and Perplexity?

Both of these tools are doing the work for you.

You’re not reading 50 articles when using Deep Research.

You’re not taking notes with Deep Research handling it.

You’re not organizing information thanks to Deep Research.

The AI agents in Deep Research and Perplexity are doing all of that.

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Beyond Content Creation With Deep Research

These tools like Deep Research aren’t just for content creation.

You can use Deep Research for competitive research.

You can use Deep Research for market research.

You can use Deep Research to find opportunities in your niche.

Let me show you how to use Deep Research for business.

Say you run a local business.

You want to know what your competitors are doing.

You use Deep Research to analyze your top five competitors.

What services they offer gets researched by Deep Research.

What their pricing looks like gets analyzed through Deep Research.

What customers are saying about them gets compiled by Deep Research.

Gemini goes out and pulls all that information together through Deep Research.

Then you use Perplexity after Deep Research to search for gaps in the market.

What are people in your area complaining about beyond Deep Research findings?

What needs aren’t being met according to Perplexity?

What keywords are your competitors not targeting per Deep Research?

Now you have a complete picture from Deep Research and Perplexity.

You know exactly where to focus thanks to Deep Research insights.

The same thing works for product research using Deep Research.

You want to launch a new product or service.

Use Deep Research to understand the market.

Use Perplexity after Deep Research to find what people are actually searching for.

Find what people are talking about beyond Deep Research.

You’ll know if there’s demand before you spend a dime thanks to Deep Research.

Want the training on using Deep Research effectively? Check out the AI Profit Boardroom where I share everything.

Staying Ahead Of Trends With Deep Research

Here’s where Deep Research gets really interesting.

You can use Deep Research to stay ahead of trends.

Gemini Deep Research can analyze patterns.

Deep Research predicts what’s coming next in your industry.

Perplexity can find the earliest signals of new trends.

It searches recent news and social media beyond what Deep Research finds.

When you combine both Deep Research and Perplexity, you can spot opportunities.

You spot them before your competitors even know they exist thanks to Deep Research.

Keyword Research With Deep Research

Let me give you specific use cases that are working right now with Deep Research.

First, keyword research using Deep Research.

Use Deep Research to analyze a broad topic in your niche.

Deep Research will naturally surface the questions people are asking.

The subtopics that matter come through Deep Research.

Then take those subtopics from Deep Research.

Run them through Perplexity to find the exact keywords.

Find search volumes with Perplexity after Deep Research.

You now have a complete keyword strategy built by AI using Deep Research.

Content Briefs With Deep Research

Second, create content briefs using Deep Research.

Create a content brief for your writers with Deep Research.

Or create one for yourself using Deep Research.

Use Deep Research to get the overall structure and key points.

Use Perplexity after Deep Research to find specific stats.

Find quotes with Perplexity beyond Deep Research.

Find examples through Perplexity after Deep Research.

Your brief will be 10 times better than anything you could create manually.

It takes a fraction of the time thanks to Deep Research.

Email Campaigns With Deep Research

Third, email campaigns benefit from Deep Research.

Research your audience with Deep Research.

Find out what problems they have through Deep Research.

What solutions they’re looking for gets discovered by Deep Research.

What language they use gets identified through Deep Research.

Then use Perplexity after Deep Research to find recent news.

Find trends you can reference in your emails beyond Deep Research.

Your campaigns will be way more relevant thanks to Deep Research.

More timely because of Deep Research insights.

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Video Scripts With Deep Research

Fourth, video scripts improve with Deep Research.

Research your topic with both Deep Research and Perplexity.

Get the facts straight using Deep Research.

Find interesting angles through Deep Research.

Pull in current examples with Perplexity after Deep Research.

Your scripts will be more valuable thanks to Deep Research.

More engaging because of Deep Research insights.

Client Reports With Deep Research

Fifth, client reports get easier with Deep Research.

If you run an agency, you know how much time goes into research.

Client reports take hours without Deep Research.

Strategies require extensive research without Deep Research.

These tools like Deep Research cut that time in half.

Use Deep Research for industry analysis.

Use Perplexity after Deep Research for competitive analysis.

Find recent changes with Perplexity beyond Deep Research.

Your clients get better insights from Deep Research.

You save hours of work thanks to Deep Research.

Deep Research Makes Good Researchers Better

Some people think AI like Deep Research is going to replace research skills.

That’s not what’s happening with Deep Research.

These tools like Deep Research make good researchers even better.

You still need to know what questions to ask when using Deep Research.

You still need to understand your market for Deep Research to help.

You still need to verify information from Deep Research.

You still need to think critically about Deep Research findings.

But now you can do 10 times more research in the same amount of time with Deep Research.

That’s the real advantage of Deep Research.

Want to become better at research with Deep Research? Join the AI Profit Boardroom for training.

The Future Of AI Agents Like Deep Research

Here’s the thing about agents like Deep Research.

This is just the beginning for Deep Research.

Deep Research is one of the first real AI agents available to regular people.

Perplexity is adding more agent features beyond what Deep Research offers.

Other companies are working on similar tools to Deep Research.

In the next year, we’re going to see AI agents that can do way more than Deep Research.

They’ll be able to complete entire workflows beyond Deep Research capabilities.

Book appointments beyond what Deep Research does.

Send emails automatically beyond Deep Research.

Create content beyond what Deep Research provides.

Manage projects beyond Deep Research scope.

The people who learn how to use agents like Deep Research now will have a massive advantage.

When these more advanced tools come out, Deep Research users will be ready.

Getting Started With Deep Research

Once you have Deep Research, start simple.

Pick one research project for Deep Research.

Something you need to know about for your business.

Run it through Deep Research first.

See what kind of report you get from Deep Research.

Then look for gaps or questions from Deep Research that need more detail.

Take those to Perplexity after Deep Research.

Search for specific answers beyond Deep Research.

Do this a few times with Deep Research.

You’ll start to develop a feel for how to use Deep Research and Perplexity together.

Common Mistakes With Deep Research

One mistake I see people make with Deep Research is asking questions that are too narrow.

Or too broad for Deep Research to handle well.

With Deep Research, you want to give it a meaty topic.

Not just a simple question you could Google instead of using Deep Research.

Something like “What are the most effective content strategies for B2B SaaS companies in 2025?” works great for Deep Research.

That gives Deep Research room to do real research.

With Perplexity after Deep Research, you can be more specific.

“What B2B SaaS companies have the highest organic traffic growth in the last 6 months?”

See the difference when using Deep Research?

Deep Research for broad topics.

Perplexity for specific questions after Deep Research.

Another mistake with Deep Research is not editing the research plan.

When you start a Deep Research query, Gemini shows you what it plans to look into.

Most people just hit go with Deep Research.

But you should look at that plan in Deep Research.

Add areas you want Deep Research to focus on.

Remove stuff that’s not relevant from Deep Research.

This makes the final report from Deep Research way more useful.

Need help avoiding mistakes with Deep Research? Get a free SEO strategy session and let’s review your approach.

Deep Research For Different Business Models

Let me show you how Deep Research applies to different business models.

If you’re in e-commerce, use Deep Research to understand product trends.

Understand customer behavior through Deep Research.

Use Perplexity after Deep Research to find specific products that are selling well.

Find where to source them beyond Deep Research.

If you’re in affiliate marketing, research niches with Deep Research.

Find specific affiliate programs with Perplexity after Deep Research.

Find keywords with Perplexity beyond Deep Research.

If you’re building a personal brand, research topics your audience cares about using Deep Research.

Find trending conversations to join with Perplexity after Deep Research.

The key with Deep Research is understanding that research is the foundation of everything.

Good content comes from good research like Deep Research provides.

Good marketing comes from knowing your market through Deep Research.

Good products come from understanding customer needs via Deep Research.

These tools like Deep Research make it possible to have a level of research and insight.

Insight that used to only be available to big companies with research teams.

Now you have Deep Research.

Quality Control With Deep Research

Always verify information from Deep Research.

Here’s the quality control process for Deep Research.

Review the sources cited by Deep Research.

Check that they’re credible for Deep Research findings.

Cross-reference key facts from Deep Research.

Verify with Perplexity beyond Deep Research if needed.

Look for bias in Deep Research reports.

Consider multiple perspectives beyond what Deep Research shows.

Update information from Deep Research if it’s outdated.

Use Perplexity for the latest data beyond Deep Research.

Think critically about Deep Research conclusions.

Do they make sense for your specific situation?

Quality control ensures Deep Research serves you well.

It prevents relying blindly on Deep Research.

It maximizes the value of Deep Research insights.

Want quality control processes for Deep Research? Join the AI Profit Boardroom for comprehensive training.


FAQs About Deep Research

What is Deep Research?

Deep Research is Google’s AI agent built into Gemini Advanced. It conducts autonomous research by reading multiple sources and creating comprehensive reports.

How long does Deep Research take?

Deep Research typically takes 5-20 minutes depending on the complexity of your topic. It’s doing real research across multiple sources.

Can I edit the Deep Research plan?

Yes. When you start Deep Research, it shows you a research plan. You can edit this plan to focus on specific areas before it runs.

What’s the difference between Deep Research and Perplexity?

Deep Research does broad, comprehensive research. Perplexity excels at specific, targeted searches with source control. They work best together.

Is Deep Research available to everyone?

Deep Research is available in Gemini Advanced. You need access to Gemini Advanced to use Deep Research features.

Does Deep Research cite sources?

Yes. Deep Research provides sources in its reports. Always verify these sources as part of quality control.

Can Deep Research replace human researchers?

No. Deep Research makes good researchers more efficient. You still need to ask good questions, verify information, and think critically.

How do I combine Deep Research with Perplexity?

Use Deep Research for broad overview research. Then use Perplexity to drill down into specific questions or gaps from your Deep Research report.


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Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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