How to Rank in ChatGPT and AI Search Engines (Step-by-Step Case Study)

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Why Ranking in ChatGPT Matters

Google is no longer the only search engine.
People now ask ChatGPT, Gemini, and Perplexity for answers.
If your business doesn’t appear there —you disappear.

The good news?
If you can rank on Google → you can rank in ChatGPT too.
I’m about to show you exactly how.


Real Case Study: How We Ranked #1 in ChatGPT and Perplexity

I’ll show you my own data.
My website went from 1 click a day to 60+ clicks daily in a single month.

No ads.
No hacks.
Just AI-focused SEO (AEO) done right.

We created pages that ChatGPT loves to recommend — and Google ranks too.


Step 1 — Find Keywords ChatGPT Already Shows Answers For

To rank in ChatGPT, you must know what people ask it.

I open Ahrefs Keyword Explorer and look for:

  • Keywords below KD 10 (easy competition)
  • Location-based keywords for local intent
  • High intent phrases like “SEO training + city”

Example:
“SEO Training Japan” or “SEO Training London.”

Those pages rank in Google and show up in ChatGPT answers and Perplexity sources.

Why?
Because ChatGPT and Perplexity pull data from indexed sites and trusted entities — your website can be one of them.


Step 2 — Create Pages That Feed the AI

Most people write for Google.
We write for AI search engines.

Here’s how I do it:

1️⃣ Use the keyword in your title and first sentence.
2️⃣ Write in first person so it feels authentic.
3️⃣ Mention your brand name and URL a few times so AI can connect you with that topic.
4️⃣ Add clear CTAs to train AI on what you offer.

Example:

“At Goldie Agency, we offer SEO training in Japan designed for businesses that want to rank in ChatGPT and Google.”

Now AI understands the connection: keyword + brand + offer.


Step 3 — Publish Everywhere AI Searches

AI engines crawl multiple sources, not just your blog.

Post your content on:

  • Your website
  • YouTube (video version with the same keywords)
  • LinkedIn and Reddit
  • Skool or Facebook communities

Each mention is a signal that teaches AI your brand = authority on that topic.

If you have a YouTube video + blog with matching titles, ChatGPT often pulls your video as a source.


Step 4 — Leverage YouTube for AI SEO

ChatGPT and Perplexity now use YouTube links as citations.

I upload short videos with target keywords in the title and description.

Example:

“ChatGPT Atlas vs Perplexity Comet — Which AI Browser Wins?”

Within 16 hours, that video ranked #2 on Google and appeared in ChatGPT’s sources.

The AI even mentions “Julian Goldie SEO” in its answers.

When you combine blog + video, you own the conversation inside AI search.


Step 5 — Repurpose and Automate

Don’t write once and stop.
Repurpose your content across every platform.

You can use AI tools like Claude or Notebook LM to turn each article into:

  • LinkedIn posts
  • YouTube scripts
  • Blog summaries
  • Email newsletters

Then post them using a VA or automation workflow.
We even use Sim AI to build these systems automatically.


Step 6 — Quality Control Every Piece

AI content is fast, but you still need human quality control.

Here’s our checklist (before publishing any post):

✅ Low competition keyword chosen
✅ Keyword in title + intro + conclusion
✅ Readable format (one idea per line)
✅ Clear headings and CTAs
✅ No AI fluff or repetition

You can do this in 15 minutes per article — or let a VA handle it.


Step 7 — Build Backlinks the Right Way

To rank in ChatGPT, you also need authority signals.

That’s where backlinks come in.

Here’s how we do it:
1️⃣ Use Ahrefs to find who links to your competitors.
2️⃣ Use Hunter.io to find emails of those site owners.
3️⃣ Send personalized outreach emails via Lemlist or Pitchbox.

Avoid spam links from Fiverr or cheap marketplaces.
Bad links can kill your rankings fast.

A few quality links from relevant websites > hundreds of cheap ones.


Step 8 — Understand How AI Search Engines Rank Pages

Recent studies show that ChatGPT answers overlap with Google rankings 62% of the time.

That means:
If you rank in Google, you already have a high chance of ranking in AI answers too.

AI models use similar signals: relevance, authority, and freshness.
So optimize like you would for Google — but mention your brand in context so AI learns to cite you.


Step 9 — Publish Consistently and Index Fast

Google and AI bots both reward freshness.

We publish daily using AI tools to speed it up.
Each post is optimized with proper headings, internal links, and meta tags.

You can use Google Search Console’s “Inspect URL” to force indexing and track clicks in real time.


Step 10 — Automate Your Entire AEO System

Answer Engine Optimization (AEO) is about getting AI to recommend you.

We automate AEO using Sim AI + Google Sheets + ChatGPT APIs:

  • Keyword discovery
  • Content planning
  • Posting schedule
  • Reporting and updates

It’s fully hands-off once set up.

If you want the templates + SOPs, they’re inside the AI Profit Boardroom.


Extra Proof — Real Clients Ranking in ChatGPT

Our clients are seeing traffic spikes from AI sources too.

Example: One of our clients in the software space now ranks in ChatGPT, Perplexity, and Gemini for their main keywords.

Their site traffic rose from 0 to 5 000 monthly visits in weeks — without ads.

That’s the power of AI-ready SEO.


Pro Tip — Combine AI Video + Written Content

AI search engines prefer diverse sources.
If you have text + video + social proof together, you get picked more often.

We create AI avatar videos using HeyGen and rank them on YouTube within hours.

ChatGPT then uses those videos as citations.

You get traffic from Google and AI simultaneously.


FAQs About Ranking in ChatGPT

❓ Can you really rank in ChatGPT?
Yes — ChatGPT pulls from public web sources like your website and YouTube.

❓ Is ranking in ChatGPT the same as Google SEO?
They’re linked — Google ranking signals influence AI answers heavily.

❓ How long does it take to see results?
We’ve seen results within 2-4 weeks using this method.

❓ Do I need AI tools to do this?
Yes — Claude, ChatGPT, Sim AI, and Notebook LM make it faster and easier.

❓ Where can I learn AEO step-by-step?
Inside the 👉 AI Profit Boardroom.


Final Thoughts: Be the Answer, Not the Ad

AI search is changing everything.
People aren’t scrolling Google — they’re asking ChatGPT.

If you’re not appearing in those answers, your competitor will.

Start now:
Build content that answers real questions, mentions your brand, and connects to AI-friendly sources.
That’s how you rank in ChatGPT.


🚀 Get a FREE SEO Strategy Session + Discount Now:
👉 https://go.juliangoldie.com/strategy-session

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👉 https://go.juliangoldie.com/ai-profit-boardroom

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👉 https://go.juliangoldie.com/register

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Julian Goldie

Hey, I'm Julian Goldie! I'm an SEO link builder and founder of Goldie Agency. My mission is to help website owners like you grow your business with SEO!

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