Search Engine Optimization is arguably one of the slowest marketing channels out there. For SEO to be effective, one must invest heaps of time, resources, and energy.
With the help of the following time-saving techniques, however, you can integrate effective SEO that can elevate your site’s rankings, and do so efficiently!
While keyword research may seem like a daunting task to many, planning for it upfront can save you a lot of time in the long run.
Find the Right Search Terms
Planning for keyword research beforehand allows you to cherry-pick the right terms that bring you the most traffic.
If you go after keywords that are, say, too competitive or unrealistic: regardless of the amount of content you generate, your efforts will be futile.
Which Keywords to Go After
When selecting keywords for your website, make sure you select terms that:
- are not too competitive.
- are high volume keywords.
- and have a decent click-through rate on Google.
Don’t Try and Do Everything For Free
Taking shortcuts and the cheaper way out now can cost you invaluable time and effort in the long run.
If you have tools at your disposal that make the SEO process more efficient, save yourself time and invest in said tools.
Allocate Your Efforts More Effectively
SEO tools enable you to dedicate more of your time and energy to other facets of your business that would otherwise be divided should you choose to do everything on your own: manually.
SEO Tools Provide Insightful Data
Investing in SEO tools can also equip you with data that you would be hard-pressed to find elsewhere.
For instance, looking for keywords through Google’s free Keyword Planner, all you get access to is data for paid traffic; with this, you are still left in the dark about organic traffic.
Using paid tools like Ahrefs, on the other hand, can give you much more useful and actionable data. Some of the best tools that can save you time and make you money in the long run include:
- Ubersuggest – takes away the hassle of manually keeping up with rankings by automating the entire process
- Ahrefs – one of the most widely used tools, it eliminates the need for high skill levels for SEO to rank higher and generate more traffic
- SEMrush – provides insightful metrics that illustrate how effective your marketing efforts have been and where to go from here
Build Backlinks to Your Content
Perhaps the most important of these 4 time-saving hacks, creating backlinks to your content is a sure-fire way your site ranks on top.
If you don’t do so, your competitors will- leaving you to play catch-up.
Why Build Backlinks
Building backlinks to your site content are crucial because of how valuable they are to help you use the Google algorithm to your advantage.
In an algorithm that works like a voting system, as is the case of Google’, the more backlinks- or votes- your content has, the more visible your site will be on Google.
Backlinks Are More Efficient
Instead of spending hours on end on lots and lots of content and adding on-page SEO, the most fool-proof way to get your site ranked in a couple of months, is to build high-quality backlinks that actually make a difference.
Backlinks Lend Credibility to Your Site
On account of how the Google algorithm works, external backlinks from other websites linked to your site can make your content more legit.
This is why this route is much better than slaving away for hours trying to generate new content which has no real use for your business.
More Backlinks or Better Backlinks
The case for high-quality backlinks is that you are able to build relationships with websites that are found to be trustworthy by both robots as well as people alike.
This protects your rankings from plummeting because your site can be deemed valid and trustworthy by association.
However, high-quality backlinks can be hard to acquire unless your site is already well-established.
The case for adding more backlinks is that they are easier to come by, make your processes quicker, and inarguably help increase your site ranking, even if only by a few.
However, the risk is clear; you may find your site associated with a spam site or one that is not well-trusted and flagged as dangerous.
The key to making the right decision when it comes to backlinks is to analyze the current needs of your business, and the goals you are hoping to achieve.
Outsource As Much As You Can
While you may possess the right skill set and prowess to do a certain part of the SEO process yourself, there is only so much work you can shoulder on your own.
This is why when it comes to tasks that someone else can do faster, and better, is it always prudent to consider outsourcing the work altogether.
Smaller Tasks Can Pile Up
While smaller tasks that seem to take little to no time on their own may seem simple enough, we often see these tasks rack up over time and become increasingly overwhelming.
They begin to keep you from focusing on more important tasks that grow your business.
Systems Help You Streamline the Process
Budgetary constraints or the lack of necessary know-how can often hold many people back from outsourcing tasks.
To mitigate these factors, you must set up certain SOPs and processes that make outsourcing easier.
How To Decide What To Outsource
Take a gander at your marketing plan and determine how much of your content needs to be, can be effectively produced by you or members of your content team.
Anything that is beyond the abilities of your team, or is simply too time-consuming, should be outsourced to people who can do it better.
Search Engine Optimization doesn’t yield results instantly but rather is a process that takes time and energy to get results. Keep the pointers mentioned above in mind and you’re good to go!