ChatGPT SEO services help your business show up when people search with ChatGPT. Done properly, that means making sure OpenAI’s search crawler can read your site, building pages worth citing, and tracking the visitors ChatGPT sends you. Here’s what a real ChatGPT SEO service should include, the red flags to avoid, and how Goldie Agency does it.
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Key takeaways
- ChatGPT search finds sites through OAI-SearchBot.
- Blocked sites won’t be shown in ChatGPT search answers.
- GPTBot (training) is a separate setting.
- Track ChatGPT visits with
utm_source=chatgpt.com. - Want it done for you? Book a free SEO strategy session.
How ChatGPT finds websites
OpenAI’s crawler documentation lists its crawlers. The one that matters for search is OAI-SearchBot:
| Crawler | What it does |
|---|---|
| OAI-SearchBot | Surfaces websites in ChatGPT search. Block it and you won’t be shown in search answers. |
| GPTBot | Crawls content that may be used to train OpenAI’s models. Disallowing it is the training opt-out. |
| ChatGPT-User | Visits pages when a user asks. Not used to decide what appears in search. |
| OAI-AdsBot | Checks landing pages submitted as ChatGPT ads. |
GPTBot and OAI-SearchBot are set separately, so you can opt out of training and still be found in search. OpenAI publishes OAI-SearchBot’s IP ranges and says robots.txt changes show up in about 24 hours.
What a ChatGPT SEO service should do
- Audit crawler access: robots.txt, firewall and CDN, checked against OpenAI’s published IP ranges.
- Agree your training policy for GPTBot as a separate decision.
- Build pages worth citing: first-hand, answer-first pages for your buyers’ real questions.
- Use noindex only on pages you want kept out.
- Track ChatGPT referrals: OpenAI says ChatGPT adds
utm_source=chatgpt.comto links. - Run the SEO fundamentals and IndexNow alongside, because AI search builds on normal search.
Want ChatGPT to recommend your business? Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
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What Google says about AEO and GEO
Google’s guide to optimizing for generative AI features says that, from its point of view, optimizing for AI search is still SEO, including the work people call AEO and GEO. Its AI features page says “there are no additional requirements to appear in AI Overviews or AI Mode”: a page needs to be indexed and eligible to show with a snippet.
The same guide lists things you can skip: llms.txt files for Google, chunking content into pieces, and chasing inauthentic mentions. Search doesn’t use llms.txt, and Google says there’s no preferred page length.
Red flags when buying ChatGPT SEO
Google’s advice on hiring an SEO applies here too:
- Guaranteed rankings in Google or ChatGPT. OpenAI doesn’t publish how ChatGPT picks sources, so nobody can promise it.
- A claimed “special relationship” or “priority submit”. There’s no documented way to submit pages to ChatGPT.
- Write access on day one. Google advises read-only Search Console access at the audit stage.
- No measurement plan. Ask how success will be measured and over what timeframe.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
Does ChatGPT use Bing?
You’ll hear this a lot, but none of the official sources we checked say ChatGPT search runs on Bing. OpenAI documents its own OAI-SearchBot. Bing says its AI Performance report covers Copilot, Bing’s AI summaries and unnamed “partner integrations”. So do strong SEO for Google and Bing, let OAI-SearchBot in, and don’t bet on one theory.
How to measure it
- Google: Search Console’s Generative AI performance report shows impressions from AI Overviews and AI Mode by page, country, device and date. It shows impressions, not clicks.
- Bing and Copilot: Bing Webmaster Tools’ AI Performance report shows citations, cited pages and grounding queries.
- ChatGPT: OpenAI says ChatGPT adds
utm_source=chatgpt.comto referral links, so set up a segment in your analytics. - Your buyer questions: run the same 10 to 20 questions in each AI tool every month and note who gets named.
Be wary of any tool that claims to show Google’s internal AI data. Google says no third party has that access.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
What happens on the free strategy session
The session is a working call, not a sales deck. We look at:
- Whether OAI-SearchBot can reach your site today.
- How ChatGPT answers your buyers’ questions, and who it names.
- The pages you need to be worth citing.
- How we’d track ChatGPT visits and leads.
Book your free SEO strategy session. There’s no obligation, and you keep the plan.
How to choose the right agency
Ask every agency you speak to these questions:
- Can you show your own results? An agency that can’t rank itself is a risk.
- What exactly do I get each month? Pages, links and fixes, in writing.
- How do you report? Rankings, traffic, leads and AI visibility, in plain English.
- Who does the work? Ask for examples of content and links.
- Do you guarantee rankings? If the answer is yes, walk away. Nobody controls Google or ChatGPT.
- Can you explain the crawler split? A good agency knows OAI-SearchBot from GPTBot.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
Proof from our own sites
We test on our own sites before we sell anything. These numbers come straight from our Google Search Console:
- aiprofitboardroom.com: 328 Google clicks a month in October 2025, 22,443 in October 2026.
- “best AI SEO community”: ranked #1 on Google on the first day the page appeared for that search, and it was still #1 in November 2026.
For client results with screenshots, read our Goldie Agency reviews and Julian Goldie SEO reviews pages, or is Julian Goldie legit? for real member reviews. Every site and market is different, so we never promise a ranking or a date.
My verdict
Real ChatGPT SEO is crawler access, citable content, solid SEO and honest tracking, not a secret hack. If that’s what you want, book a free strategy session and see how Goldie Agency runs ChatGPT SEO services.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: chatgpt seo services
What is a ChatGPT SEO service?
Making your site reachable by OAI-SearchBot, building content worth citing and tracking ChatGPT referrals. OpenAI says blocked sites won’t be shown in ChatGPT search answers.
Can an agency guarantee ChatGPT rankings?
No. OpenAI doesn’t publish how ChatGPT ranks sources, and Google says an SEO guaranteeing rankings is a warning sign.
Should I block GPTBot?
That’s a training choice. It’s set separately from OAI-SearchBot, which controls search.
How do I track ChatGPT traffic?
OpenAI says ChatGPT adds utm_source=chatgpt.com to referral links, so you can segment it in analytics.
Does ChatGPT use Bing?
The official sources we checked don’t say so. OpenAI documents its own OAI-SearchBot crawler.
What access should I give a ChatGPT SEO agency?
Google advises read-only Search Console access during the audit.
Ready to become the brand AI search recommends? Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
Want to learn the playbook yourself first? Join the AI Profit Boardroom for AI SEO training and four live coaching calls a week.
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Related reading
Last updated November 2026. This page is a living guide to chatgpt seo services — the facts here move fast and it is updated as they do.
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