The best AI visibility tools for agencies let you track every client’s brand across ChatGPT, Gemini, Perplexity and Google’s AI Overviews, then share it in reports clients understand. This list ranks 10 tools on what agencies need most: multi-client workspaces, client reporting and APIs. One honest note up front: none of the tool pages we read offer full white-label reports yet.
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Key takeaways
- Look for multi-client workspaces, client reports and an API.
- None of the pages we read offer full white-label reports yet.
- Use each client’s Search Console and Bing reports for free.
- Explain AI visibility to clients as sampled prompts, not exact rankings.
- Want a partner to fix what you find? Book a free strategy session.
The best AI visibility tools for agencies: top 10 compared
| # | Tool | AI engines (per its site) | Best for |
|---|---|---|---|
| 1 | Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude | Small teams and agencies that want monitoring plus a content audit |
| 2 | Peec AI | ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek | Marketing teams that report in Looker Studio |
| 3 | SE Visible (SE Ranking) | Google AI Mode, AI Overviews, Gemini, ChatGPT | Budget-conscious teams already on SE Ranking |
| 4 | Rankscale | Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok | Teams that want the widest engine coverage |
| 5 | AthenaHQ | ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers) | Teams that want an agent to help fix content |
| 6 | Profound | ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode | Enterprise marketing teams |
| 7 | Semrush AI Visibility Toolkit | ChatGPT and Google AI Mode | SEO teams already on Semrush |
| 8 | Scrunch | “Major LLMs” (not named on the page) | Sites that want an AI-agent-readable version |
| 9 | Conductor | ChatGPT, Gemini, Copilot, Claude | Enterprise teams that want tracking and content in one platform |
| 10 | Ahrefs Brand Radar | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude | Existing Ahrefs users who want data without setting up prompts |
Start free: Google and Bing’s own reports
Before you pay for anything, use the two reports that come straight from the search engines:
- Google Search Console, Generative AI performance report: impressions for your site in AI Overviews and AI Mode, by page, country, date and device. It rolled out to all sites by 31 August 2026. It shows impressions, not clicks.
- Bing Webmaster Tools, AI Performance: citations of your content in Microsoft Copilot and Bing’s AI summaries, with grounding queries and cited pages. Bing calls it an early step toward GEO tooling.
These are the only reports built on the search engines’ own data. Google says third-party tools don’t have access to its internal ranking data, so paid tools work by running sample prompts and recording the answers.
Want a partner to fix what your AI visibility tool finds? Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
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How this list was ranked
Every tool was checked on its own website on 13 November 2026. We ranked them on:
- Multi-client or multi-brand workspaces.
- Shareable client reports or a Looker Studio connector.
- An API or MCP for your own dashboards.
- AI engines your clients’ buyers use.
- How seats and clients are handled.
The best AI visibility tools for agencies, reviewed
1. Otterly.AI
- AI engines named on its site: ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude
- What it does: Mentions, citations, brand profile, prompt research, content audit, GEO recommendations and AI crawler analytics.
- For agencies: A “For Agencies” plan covering every client, a public API and MCP.
- Best for: Small teams and agencies that want monitoring plus a content audit
- Website: otterly.ai
2. Peec AI
- AI engines named on its site: ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek
- What it does: Visibility, position and sentiment, prompts with volumes, sources, recommendations, and splits by model and country.
- For agencies: “For Agencies”, shareable client reports, a Looker Studio connector, API and MCP.
- Best for: Marketing teams that report in Looker Studio
- Website: peec.ai
3. SE Visible (SE Ranking)
- AI engines named on its site: Google AI Mode, AI Overviews, Gemini, ChatGPT
- What it does: Visibility, share of voice, sentiment, prompt research and citations by domain and URL.
- For agencies: Multiple clients per account with view-only client access, and an API on all plans. White-label is listed as “not yet”.
- Best for: Budget-conscious teams already on SE Ranking
- Website: visible.seranking.com
4. Rankscale
- AI engines named on its site: Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok
- What it does: Visibility tracking, citations, sources, sentiment, query fan-outs, page audits and prompt research.
- For agencies: Multi-brand in one account, a REST API on the upper plan, and MCP.
- Best for: Teams that want the widest engine coverage
- Website: rankscale.ai
5. AthenaHQ
- AI engines named on its site: ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers)
- What it does: A command center, content optimization agent, citation analysis and PR monitoring.
- For agencies: Multi-brand portfolios, an API add-on and GA4, Search Console, Shopify and Webflow integrations.
- Best for: Teams that want an agent to help fix content
- Website: athenahq.ai
6. Profound
- AI engines named on its site: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode
- What it does: Answer engine insights, prompt volumes, shopping, agent analytics, sentiment and benchmarking.
- For agencies: An agencies solution and partner program.
- Best for: Enterprise marketing teams
- Website: www.tryprofound.com
7. Semrush AI Visibility Toolkit
- AI engines named on its site: ChatGPT and Google AI Mode
- What it does: Visibility overview, competitor and prompt research, brand performance (share of voice, sentiment), prompt tracking and an AI search site audit.
- For agencies: Built for SMBs, agencies and mid-market, with CSV/PDF exports and My Reports.
- Best for: SEO teams already on Semrush
- Website: www.semrush.com/ai-seo/overview
8. Scrunch
- AI engines named on its site: “Major LLMs” (not named on the page)
- What it does: Prompt and topic monitoring, citations, an AI bot crawl feed, and AXP, a machine-readable version of your site for AI agents.
- For agencies: Multi-brand, multi-site and multi-region, with a Data API.
- Best for: Sites that want an AI-agent-readable version
- Website: scrunch.com
9. Conductor
- AI engines named on its site: ChatGPT, Gemini, Copilot, Claude
- What it does: AEO and SEO intelligence, a content Creator, 24/7 AI-bot crawl monitoring and content and technical agents.
- For agencies: A Data API and MCP server that agencies can build on.
- Best for: Enterprise teams that want tracking and content in one platform
- Website: www.conductor.com
10. Ahrefs Brand Radar
- AI engines named on its site: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude
- What it does: Custom prompts, mentions and citations, AI share of voice, sentiment, an index of pre-collected prompts and AI referral traffic.
- For agencies: Competitor benchmarking. Agency features aren’t stated on the page.
- Best for: Existing Ahrefs users who want data without setting up prompts
- Website: ahrefs.com/brand-radar
Need help acting on the data? A tool shows you where you’re missing. Goldie Agency fixes it: the pages, crawler access, mentions and links that get your brand named in AI answers.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
Top picks by need
| If you need… | Look at |
|---|---|
| Every client on one plan | Otterly.AI |
| Looker Studio reports | Peec AI |
| View-only client access | SE Visible (SE Ranking) |
| Many brands in one account | Rankscale |
| Your own dashboards via API | Conductor |
| A partner to do the fixing | Goldie Agency |
Read AI visibility data the right way
- Paid tools sample prompts. AI answers vary by user, location and time, so treat the numbers as trends, not exact rankings.
- Pick prompts your real buyers would ask, not vanity prompts.
- Pair tool data with Search Console impressions and your own leads and sales.
- Be wary of any tool or agency that claims Google approval. Google says it doesn’t endorse third-party SEO tools.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
My verdict
Pick the tool that fits how you report, run the same prompts for every client each month, and pair it with each client’s free Search Console data. The best AI visibility tools for agencies make the reporting easy. The results still come from real SEO work.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: best AI visibility tools for agencies
Which AI visibility tools support multiple clients?
On their own sites: SE Visible (multiple clients with view-only access), Rankscale (multi-brand in one account), Otterly (every client), AthenaHQ and Scrunch (multi-brand).
Is there white-label AI visibility reporting?
Not on any tool page we read. SE Visible lists white-label as not yet available. Many agencies build client dashboards with an API or Looker Studio instead.
Which AI visibility tools have an API?
Otterly, Peec AI, SE Visible, Rankscale (upper plan), Scrunch and Conductor. AthenaHQ offers one as an add-on.
Can agencies use free AI visibility reports for clients?
Yes, with read access to each client’s Search Console and Bing Webmaster Tools.
How should agencies explain AI visibility to clients?
As sampled prompts that show trends, not exact rankings, paired with Search Console impressions.
Should agencies promise AI citations?
No. Google warns against anyone guaranteeing rankings, and nobody controls AI answers.
Ready to become the brand AI search recommends? Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
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Related reading
Last updated November 2026. This page is a living guide to best AI visibility tools for agencies — the facts here move fast and it is updated as they do.
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