So what are the benefits of link building?
Backlinks are one of the most powerful ways to grow your business with SEO, here’s why…
Table of Contents
Top 10 Benefits Of Link Building
1. Rank Higher On Google
Getting high quality traffic to any online business is undeniably hard.
With link building you’ll increase your website’s traffic from SEO.
This traffic is consistent, scalable and high quality.
Why?
Because you’re ranking for keywords that have a high search intent:
If a customer finds you on Google, they’re actively looking for a solution to their problem.
So when they discover your website, they’re much more likely to buy.
In fact, even compared to paid ads, customers are 8.5X more likely to click on your SEO content.
(I’ll discuss this in more detail in a minute).
2. Increased Profit Margins
With link building, you’ll increase your SEO traffic from Google.
This is FREE traffic:
It doesn’t cost anything and you’re getting a steady flow of leads and customers from Google 24/7 on autopilot without spending a penny.
That means your cost per acquisition for every customer drops.
As a result your profit margins go up.
USEFUL: Want more backlinks? Check out my 7 EASIEST Link Building Strategies To Try Now guide.
Revenue is great:
But increased profit is one of the biggest benefits of link building for your business.
The company that can spend the most to acquire customers wins.
And if your profit margins are higher, you can:
Spend more to acquire sales…
…Which means you can re-invest and keep scaling your business faster and more efficiently than your competitors.
So link building truly is a competitive advantage.
Some of our clients have had insane results like this.
3. Increase Your Conversion Rates
When you build backlinks, your rankings on Google increase.
When customers discover you via Google’s organic rankings, they automatically assume you have more credibility and authority.
Why?
Because if Google’s saying you’re the #1 website for that chosen topic, then:
- Customers see you as the expert in your field
- You automatically have social proof from Google
- It pre-frames your business as the authority of that topic
So that means conversion rates on your website are much higher:
Driving more sales and revenue to your business at a cheaper price.
But not only that, you’ll also get many other benefits of link building like this…
4. Building Relationships
Want to build your network and grow your reach in your industry?
Link building outreach is amazing for this.
We’ve landed clients, discovered more sales opportunities and partnerships by building backlinks.
We’ve even reached out to people who have linked to our clients asking them to affiliate our client’s product too:
So link building doesn’t just increase your rankings, it also helps you grow your business too.
Building relationships with other influencers in your industry is one of the best investments you can make:
Because it opens doors to new opportunities and new audiences.
By doing link building outreach, you can easily reach new people.
And as you build an “army of sharers” who will happily link to your content, you can easily reach out with new articles and get more links.
So this becomes easier and easier…
Which leads me to my next point!
5. The Compound Effect
Every backlink you build is an asset:
As you build more and more links to your website, the “link juice” aka authority of your site compounds.
When you do this consistently for years…
Then you’ll have a website that’s easier and easier to rank higher on Google.
You’ll eventually get to the point where as soon as you publish content on your site, it ranks first within 24 hours.
That’s what’s called the “authority site” level.
And it’s one of the most powerful benefits of link building for your business:
Because every time your team writes an article, you’re basically printing money.
6. Stop Relying on Ads.
Building your business on ad platforms like Facebook or AdWords is risky.
Why?
- Because these platforms can ban your account at any time.
- Ad costs can rise.
- Competition can swoop in and just pay more to outrank you.
Plus you’ll either have to rely on a media buyer or an ads agency to manage the ads for you:
Either of which can be a massive liability for your business.
When you build your business on a social media platform, it’s a HUGE risk:
Because you don’t own that audience, you’re just renting access to it.
These ad platforms will often block or ban your account for no obvious reason – and it’s hard to get an explanation as to why it happened.
Whereas with SEO, you’ll get consistent, sustainable organic traffic for years to come.
7. Scalable
Building backlinks is very scalable:
- There are always more prospects to get backlinks from.
- Always more link building opportunities.
- And always more link building strategies!
I built 80k backlinks to my website for free.
That’s right, 80k!
Our traffic and rankings increased exponentially from doing this:
And there really are no limits to the amount of backlinks you can build…
Or the results you can get from link building.
This means you can scale and get as many backlinks as you want to increase your website’s rankings.
In fact, you can automate most of the link building outreach you do:
And get a VA to handle the responses.
Meaning you can reach thousands of websites, build tons of backlinks and it doesn’t require much to handle it.
But here’s the catch:
You MUST be careful about the quality of backlinks you build…
That’s why so many clients hire us to handle it for them.
But if you have a great system for managing and filtering that well…
Then you’ve got a highly scalable strategy to increase your SEO traffic.
Some of our clients have big budgets and we hit their budget consistently every month because link building is such a scalable way to grow your SEO traffic.
8. Referral Traffic
If you build enough backlinks from high traffic sites, you will get referral traffic from people reading that blog.
So not only will you get more SEO traffic, you’ll also get a steady stream of people clicking directly from site to yours.
So now you’ve built 2 traffic sources with 1 effort!
There’s literally no other platform that can do that for you and it diversifies your traffic acquisition channels.
9. Outrank Your Competition
Ever wondered how Google knows if your content is good or not?
Well Google’s algorithm is like a voting system:
And every backlink you get is a vote to say your content is good.
Why?
Because it’s an easy way to externally validate your content in a way that’s very hard to manipulate because most websites struggle with link building.
This differentiates you from your competition:
- Most websites don’t know how to do link building.
- Or where to get their backlinks from.
- And this is a time consuming process if you’ve never done it before and don’t have a great link building system to work with.
So this is your opportunity:
If you build higher quality backlinks to your website in volume, you’ll outrank your competitors.
The benefits of link building are endless!
And by dominating search engine rankings, you’re diverting customers on Google directly to your site and stopping them from buying from your competitors.
It’s a bit of a zero sum game.
10. Link Building Is The 80/20 Of SEO
As a business owner, your time, focus and energy are your most valuable resources.
So with hundreds of ranking factors in Google’s algorithm, managing your website and ranking it seems like a daunting task.
But here’s the beauty of SEO:
There’s really only 2 ranking factors that make the biggest difference.
So what are they?
Content and backlinks:
- Content gives you more opportunities to rank
- Backlinks rank your content
In fact, Ahrefs found that out of 1 billion sites, over 90% of content doesn’t rank on Google.
That means all the time, energy and resources invested in creating that content is wasted:
Because no one sees it!
And if you create the best piece of content in the world, but no one sees it:
Then is that content actually useful in any way?
Being blunt, the answer is no.
You need to promote your content and get it ranked if you want it to grow your business.
So how can you do that?
By building backlinks.
This is the 80/20 of SEO:
20% of the work gets 80% of the results.
Backlinks will get you in the top 10% of content that ranks, whilst your competitors don’t even know where to start.
Conclusion
So now you understand the wonderful world and the many benefits of link building!
We’ve helped hundreds of sites like yours rank with link building.
If you want to learn how, book in a free SEO link building strategy session here.
We’ll go through your niche, your keywords and your funnel and teach you the best way to get backlinks to your website and increase your site’s rankings.
