What is the best link building strategy for your website in 2020? How can you start building powerful backlinks to your website straight away?
The answer is that there’s always a new way to build links that is more creative or exciting. But is the grass greener on the other side? And what link building strategy should you stick to?
This article is going to teach you which strategies will definitely work for you right away and how you can get started. By the end of the article, you will also discover some of the link building strategies that no one really talks about.
Table of Contents
Stick With What’s Already Been Tested
When we start link building, we could go into crazy link-building scientist mode and start to write 20,000 words, add 15 Gifs, include lots of jokes and puns, and buy the webmaster 12 Pokemon to guarantee we get a backlink.
This approach is a link building nightmare.
When it comes to link building, you don’t need to reinvent the wheel. Some people are saying that common strategies for link building don’t work anymore and that every website is asking for paid links.
But the truth is that the strategies that work are already out there. You don’t have to find some brand new, shiny link building object that’s going to get you loads of backlinks.
The techniques that are really common in 2020, will continue to help you boost your rankings.
You will find a lot of website owners trying to use some crazy unique ways to build links that have never been done before, simply because they want to try something new. But, that is the wrong path to follow.
The best link building strategy is the one that you are most consistent and patient with. Over time you will continue to improve your approach and all your work will add up to a very powerful link building strategy.
Link building strategies that have been used for years haven’t died out, simply because they’re so powerful.
With any link building strategy that you are using right now, remember that it may not work immediately, and you may not see much of a result in the first week or even the first couple of months.
But over time, as you master that specific link building strategy, and make tiny tweaks and improvements, you will get much better results.
Master One Specific Link Building Strategy
The first strategy that I tried was link building outreach. During the first couple of weeks, I didn’t get any links at all. And within a few months, I only received one link back after sending about 200 emails.
But over time, I learned that I could tweak the process to make sure that I was gradually improving my link building. Eventually, I finally created a strategy that can be outsourced, run on autopilot, and continue to generate backlinks for years.
The point is that there are no silver bullets here. Even if you’re a one-trick pony who can only master one link building strategy, it’s so much better than trying ten different strategies that barely get any results.
It’s important to remember that whichever link-building strategy you use, it’s not going to be perfect the first time around and you won’t immediately get the results that you want.
What Is The Best Link Building Strategy Right Now?
In my opinion, the top three would be Guest Blogging, Skyscraper Technique, and HARO (Help a Reporter Out).
One of the reasons why I only sell the Skyscraper link building technique is that I am more familiar with it than any other link building strategies.
You should try the same approach – master one strategy so once you finally outsource into a system, you can then move on to the next strategy.
If you want to experiment, you could spend time doing other techniques.
But, if you want to focus on the most scalable and efficient way to get links to your site, you should just try out the ones that have been proven to be most effective when it comes to link building.
Set Up A Natural-Looking Backlink Profile
When it comes to the type of links you use for your backlink profile, focus on natural editorial links because they can actually move the needle and boost your rankings.
Make sure that these links are there because your content is good, and not because you have spammed a few directories and forums to get links to your site. In the eyes of Google, this will indicate that your site has authority.
Also, your profile shouldn’t look like it has been manipulated. Make sure your site looks natural and be very mindful of the following:
The Anchor Texts You Use
Make sure the anchor texts you use vary.
You don’t really have that much control over the backlinks you get in your outreach anyway, so it’s better to just let the webmaster decide what anchor text to use. They will have a better understanding of where your backlinks fit in their content.
The Types Of Links You Get
Any natural backlink profile has a mix of nofollow and dofollow links. You shouldn’t only be relying on dofollow links for link building. If you look at any big site that generates a lot of traffic, they usually have a mix of dofollow and nofollow links.
The Pages You Get Links From
A lot of website owners make a big mistake of only targeting high DR links.
It won’t look natural in the eyes of Google if all links are from authoritative sites. It’s always better to have both low-authority and high-authority sites linked to you if you want your backlink profile to look natural.