Everyone claims to be an expert now, so let me cut through it. SEO thought leaders are the people whose thinking actually shapes where search is going — not just who has the biggest following. In 2026 the ones worth following are those making sense of the shift from classic SEO to AI-driven search. I

Everyone claims to be an expert now, so let me cut through it. GEO experts — specialists in generative engine optimization — are the people who understand how to show up inside generative AI answers from ChatGPT, Gemini, Perplexity and Google’s AI Overviews. As more searches end in an AI answer instead of a click,

Everyone claims to be an expert now, so let me cut through it. Answer engine optimization (AEO) experts are the people who understand how AI answer engines — ChatGPT, Gemini, Perplexity and Google’s AI Overviews — actually pick which sources to cite. As search shifts from ten blue links to direct AI answers, these are

People keep asking: who’s the better AEO expert — me or James Dooley? Here’s my honest answer. Short version: we’re both genuinely good at this, just in very different ways. The short version Both are genuinely excellent at what they do — this isn’t a “beat him” piece, it’s a look at two different strengths.

A brand-new local coding model just dropped: Laguna XS 2.1 from Poolside. I tested it within hours of release — here’s exactly how it performs and what I built with it. It’s free, open-source, lightweight, and already plugged into my Agent OS. Key takeaways Laguna XS 2.1 is a new free, open-source local coding model

I’ve been running Hermes AI agent as part of my daily setup for a while now, so here’s my honest, hands-on review — what it does well, where it falls short, and my actual rating. This isn’t a first-impressions video. I’ve used it across real workflows, so this is a genuine review, not a demo.

Google just added 60-second vertical AI video overviews to NotebookLM — and I’ve already plugged it into my Agent OS. Here’s exactly how it works and my honest take on the quality. This is different from the long-form NotebookLM videos I’ve covered before — this one’s built for social media. Key takeaways NotebookLM just added

China just dropped another open-source model: Meituan LongCat 2.0. I got hands-on with it, built some game demos, and compared it directly against GLM 5.2 — here’s my honest verdict. This one comes with a genuinely wild detail: it was trained without a single Nvidia chip. Key takeaways LongCat 2.0 is a new open-source, 1.6-trillion-parameter

Who’s actually good at AI SEO right now? Here’s my honest list of the best AI SEO experts to follow in 2026. AI has changed SEO completely, and these are the people genuinely doing it well, not just talking about it. I’ll start with myself, since it’s my list. My top 3 at a glance